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Tips for Making Catchy Marketing Buttons

Just do it. I’m lovin’ it. Are you in good hands? It’s probably safe to assume that you immediately recognize these slogans and the companies they belong to. That’s the power of a great slogan–it instantly reminds customers of your company and your brand promise. Buttons are known as walking billboards, and using catchy marketing buttons in your next campaign can help quickly expand your brand awareness. But how do you come up with a catchy slogan? And will it stick in the minds of your audience?

Buttons showing branding and slogan examples.

Here are four slogan making tips for catchy marketing buttons:

1. Keep it Short and Sweet

The shorter the slogan, the easier it is to remember. “Got milk?” is only two words long but is arguably one of the most successful advertising campaigns. Using fewer words helps your audience quickly recall your brand and products.

Shorter slogans are also better for making buttons, as it gives more flexibility when designing, and lets you make your text larger within your layout. It is also much easier to make a bolder design that will truly stand out from the crowd with less text.

Need tips for designing your buttons? Check out our previous blog post for some helpful advice!

2. Focus on the Long-haul

It can be tempting to use a slogan that plays on popular culture or a trending meme to quickly get attention for your brand. While this could be a good strategy in the short-term, you should also be careful as this can make your slogan feel dated and out-of-touch fairly quickly.

Focusing on a more timeless approach to your messaging will ensure your brand’s slogan still feels fresh and catchy, year after year. When using buttons in your marketing campaigns, this also provides the opportunity to use your buttons over a longer period of time while remaining relevant.

3. What Makes Your Brand Special?

Your slogan’s job is to encapsulate your entire brand in one sentence or less. So what makes you stand out from the rest? Answering this question can help lead to your own catchy slogan, while staying true to your brand.

Keep in mind, creating a feeling or evoking emotions can help your audience connect with you, and will make others curious about your brand. This question can also work to inspire your next marketing campaign, where using buttons can help you express what makes you unique to your audience quickly and effectively.

4. Use a Unique Slogan for Catchy Marketing Buttons

It might be tempting to try and play off the popularity of another brand, but if you really want to stand out you must have a unique slogan. If your tagline is very similar to another company, especially a bigger brand, people are going to confuse you with the larger brand. Make sure to always check that your slogan is not being used by another company.

This might seem like more work for planning out your marketing, but it will pay off over time. Using a unique slogan means you are staying true to your brand, which your customers will notice and appreciate.


Connect With Us on Social Media:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Event Marketing Tips for Success

Increasing brand awareness is super important to every business, both big and small. Attending events, like conferences and expos, is a great way to quickly introduce people to your products and services. But where to start when planning out your marketing strategy? Read on for some helpful event marketing tips to jumpstart your planning!

Illustration of a man at a booth with graphs, speaking to a crowd of people.

Set Clear Event Marketing Goals

Having clear marketing goals is important for every business, and plays an even more vital role during larger events. Setting goals helps direct your marketing efforts and guides decision making to produce results.

Some examples include having “x” number of people sign up for your newsletter, or reaching a number of sales. The goals you set should be able to be measured concretely, and completed within a specific timeframe. Avoid abstract goals that are hard to measure, as this will make it harder to tell if you were successful.

Setting goals before your event is a great way to determine the effectiveness of your marketing efforts. The feedback from your event can help with future marketing efforts, and lead you towards the path of success.

Prepare Visible and Memorable Marketing Materials

Having a strong visual marketing plan is our next event marketing tip. This can help attendees remember your pitch when they see your logo in the future. Your marketing materials should get your audience’s attention and quickly provide key information about your business and services.

It is important to keep marketing materials true to your company’s branding, as they will greatly impact your brand perception. New design trends can be good for keeping your visual marketing looking fresh and updated. However, make sure you only use trends that are the best fit for your company. If a trend does not naturally fit your branding, your audience will be able to tell!

A final tip for your visual marketing is to keep your materials cohesive. By keeping everything cohesive your audience will be able to focus more on your message. Plus, you will improve brand recognition with your audience by having a consistent appearance.

Keep Event Marketing Easy to Understand

Who are you are trying to reach? What action do you want them to take? What do you want them to remember about your company?

These are important questions to ask both before and during your event. The wrong way of communicating can turn off potential clients, and make it harder to reach the goals you set earlier. This makes clear communication one of our most important event marketing tips!

Aim your messaging and communication strategies towards your desired audience, and make it easy for your audience to understand you. Having a clear message and purpose will help you be more memorable and recognizable to your audience later on.

In addition, prepare direct answers for questions your audience might ask. Your audience will appreciate having clear answers to their questions, and will consider you a knowledgable expert on the subject.

Use Promotional Items and Giveaways for Event Marketing

Free promotional items are a great way to expand your brand awareness while leaving a positive impression on your potential customers. Everyone loves to receive free stuff, and incorporating your branding into giveaway items is a great way to accomplish this.

Button saying "your custom design here", with a bottle opener backing.

Promotional items are also a great way to help your customers display their brand loyalty after your event. Plus, choosing functional items like portable chargers, bottle openers, or customized mirrors gives you the opportunity to integrate a piece of your branding into your customer’s everyday life.

Follow Up After Your Event

The last of our event marketing tips is to follow up with your new audience. Even after the actual event is over you can still communicate with your new audience! This is the perfect time to follow up with your new leads and subscribers, as they will quickly remember you. 

It is a good idea to have follow-up marketing materials prepared for after your event to prevent gaps in communication with your audience. By doing so you can stay “top of mind”, and grow the positive relationship with your new audience. However, make sure you do not send too much at once, as your audience might view this as spamming and unsubscribe!

Conclusion

There is a lot of planning needed for event marketing, but your efforts will pay off when you keep these tips in mind. By keeping your messaging clear and memorable, you are sure to impress your audience and increase brand awareness. And don’t forget to check out our website to find promotional products for your next event!

How Custom Buttons Can Be Used for Marketing

If you have ever seen someone walking down the street wearing a custom button pin, you have probably wondered what it’s for and what it says. Being able to Express Yourself is the biggest appeal of buttons, and what better way than by customizing your own! They stand out from the rest, and when someone wears a custom button pin, you know they have something to say to the world.

We are Hard at Work Making Custom Button Pins and Magnetic Buttons!

What is a A “pin-back button”, “pin button”, “ button pin”, “tin pin” or “button badge”?  It is a metal shape with a jewelers pin or magnet attached that can be temporarily fastened to the surface of a garment.  When you order your custom buttons from Everyone Loves Buttons® you will receive stunning buttons that are made with the highest quality parts.

What Can a Button Do?

Button pile showing different custom designs

“Your Silent Salesman”

Custom button pins are the perfect way to get your message out from a safe distance of 6 feet or more.

In this era of digital marketing, something personalized and tangible such as a button pin, can go a long way to make you more memorable to a customer or client.

Buttons are visual – A custom button worn by staff or supporters gives a company the opportunity to engage anyone they come across. A fun, vivacious company will want a button design that really pops with bright colors and images. Even steering away from the traditional round button and choosing a square or rectangle shape can help you say: “we stand out.”

A company that is more traditional, and perhaps even subdued, can use a branded logo or imagery they feel represents them well, along with basic or neutral colors. Not using bright colors and loud images does not mean the company is “boring”, but instead helps give the visual impression of being professional.

Custom Buttons are a voice! A button or custom pin gives a company the opportunity to tell people who they are in a few short words or with a picture. A simple mantra like “Carpe Diem,” or a strong word like “Believe,” can make a strong statement to everyone who sees your button. A short company or campaign slogan is something that can go a long way as well. A strong image or a slogan that stands out will keep people talking about you and your button pin. They may think about it and laugh, or it may cause them to go deep into thought, or simply jog a happy memory.

Where and How Can I Use Buttons?

There is a plethora of ways to use buttons as part of your marketing strategy, some ways you can use buttons are more basic, but others will help you stand out from the rest.

Button Pile showing different designs

Give Away a Button

Give button pins away at a trade show, while walking down the street, at schools, anywhere you can to get your message or your information out there.

Use Buttons for a Prize Drawing

Include a code or number on your button pins and have a drawing for button-holders to win a prize. This will ensure that they hold on to them for at least a short time.

Use a Button Magnet as a Business Card

Print your business card on a button magnet and hand it out in meetings or conferences. People will never forget who you are and they can attach them to any metal surface.

Wear Your Button

Wearing your button pin will raise questions about you and why you are displaying the logo or slogan. You never know who will approach you to ask about it.

When you think of custom buttons and pins, you might think of political campaigns, or even Jennifer Anniston in Office Space sporting buttons on her suspenders. Whatever comes to mind, personalized custom buttons stand out and are a unique way to market yourself, your company, or a cause to the world.

You Have Choices, Why Choose Us?

Buttons showing different designs

Legendary Service & Quality You Can Trust!   

It’s the little things that we pay attention to, that makes a BIG difference when ordering from us. Our buttons are topped with the most durable and highest quality mylar finish available. They will not scratch like the laminated coatings offered by most other companies, and our button pins on the back are straight making a huge difference in quality over our competitors. When choosing us to produce your custom button pins, we feel it should come down to the little things we do that makes a big difference, while also setting us apart from the competition.       

We use the latest in digital printing press technology. Our print quality is consistently ranked as the best in the industry.

We use 100% made in the USA 2-piece button parts and machinery. Each one is printed and produced in Phoenix, Arizona.

Never fear a deadline! We offer the fastest turnaround time in the industry. Standard production time of 5 days after proof approval, with Fast-Track 1-3 day service and same-day shipping available. You get to pick your guaranteed delivery date at checkout, so you know the exact date of delivery. NO one else offers this option, our competitors offer rush service and expedited shipping options, but not an EXACT date of delivery.

There are no orders that are too small or large, from 1 button to 1.2 million. You can count on us a we produce over 5 million per year, and never miss a deadline. “We Are On Time All The Time

Our experienced graphics team will make sure your order comes out perfectly every time!

Unlimited artwork proofs provided with every order, making sure your order is perfect before it’s sent to production.

Our pinback buttons are trusted by major brands including: The US Government, Six Flags Amusement Parks, Victoria’s Secret, McDonald’s, Fry’s, Chevrolet, Costco, Wal-Mart, Professional Sports Teams, Universities, Churches, Synagogues, Presidential Candidates, Wholesalers and many more!

Best of all, ordering from us you are buying American products and supporting American jobs from our family owned, Nationally Certified Women Owned Business (WBENC) manufacturing right here in the USA.

Buttons with USA designs

You can reach us by phone at 623-445-9975 or fill out our Hassle Free Quote form, where one of our legendary customer specialists will provide you with a free and detailed consultation to meet every requirement you have for your custom button project.

Using Custom Buttons as Your “Silent Salesman”

Have Something to Say? The Best Place is on a Custom Button!

Our pin-back custom buttons are perfect for your giveaways, advertising, fundraising, or promotions. Buttons are a perfect conversation starter for your customers to ask about promotions they may not be familiar with, or other questions they may have about your business.

Think of your buttons as your “silent salesman”. When your employees wear buttons it helps notify your customers about promotions both in-store and/or online. Plus, when customers wear your buttons, it is a way for them to be a walking billboard for YOU.

Backpack with buttons

People put buttons everywhere! They wear them on their clothing and accessories, and advertise your business for you when when others ask what they are for. The more that a business can get advertised out of the brick and mortar setting, the better!

First-hand anecdotes from customers are a powerful tool when it comes to advertising. Genuine conversations from your current customers to potential customers about your business leads to “word of mouth” discovery. Buttons can help begin these conversations, with loyal customers encouraging others to support the brands they display and love.

Buttons are Perfect for Retailers, Grocery Stores, and Small Businesses

Pile of buttons for advertising

Pin-back buttons can let your message travel fast! Pin-back buttons are the perfect size to “express yourself”, and they come in many sizes, both small and large. Companies love to use them for marketing their brand because they are “silent salesman” for employees. The button does all the talking for your employees, especially if they are not directly interacting with a customer. The more the customer can see your promotion, the better your sales will be.

If buttons are given or sold to customers, they become mini billboards being paraded through town by your satisfied customers. And people can take them wherever they go: on their backpacks, jackets, hats and more! What’s a better consumer endorsement than seeing your brand on others?

Custom Buttons are Super Affordable

Display of buttons used for advertising

Businesses big and small love to purchase pin-back buttons because they are inexpensive and are very effective to get the word out about your promotion. In fact, the more you purchase the more money you save with our quantity price breaks.

Buttons are not just for political campaigns, they are also popular with retailers, grocery stores, and small businesses. One of our clients, Cabela’s, uses buttons to notify their customers about the deals they are featuring for the month. After visiting a local Cabela’s, we have seen not just one employee who is wearing the button, but all their employees are wearing buttons. They are using the buttons to share their message and promote their current sales. Custom buttons are an economical choice that produces great results time and time again!

Custom Buttons are Part of History

Keepsake boxes with items from days gone by will likely have a button or two that mark an occasion in a person’s life. For many people, buttons hold the memories of their first rock concert, campaign election, and other events they participated in.

If you’ve ever had the pleasure of going to an antique show or state fair, you probably stumbled across some pin-back buttons from years past. Collectors love to assemble a collection of buttons that were used in promoting products like cereals, tobacco, and gum.

Today’s businesses still see the value in advertising their products with buttons because they are high demand collector’s items. While the businesses of yesterday may not have anticipated this collectability, they successfully used pin-back buttons to get the word out about their products. The more original and unique your artwork and catchphrase is, the better your chances are of having your buttons become a timeless piece of advertising history.

Using buttons to mark your business’s special occasions is a great way to keep track of your company’s history. Use the same design or update it every year, we are ready to help you begin the next chapter of your business’s success!

Custom Buttons are Just Plain FUN!

Let’s not beat around the bush, pin-back buttons have had great success because they are fun for young and old alike. Whether you are advertising for your small business, fundraising for a worthy cause, or raising awareness of a new policy, customized buttons are sure to communicate what you want effectively. Plus since you can use your logos and favorite sayings, you can show more of your company’s personality to your customers. Buttons are the perfect “silent salesman”, and let you relax while it does the talking.

Pocky Day buttons

Pin-back buttons are not the only option that we offer for “walking billboards”. We also have clothing magnets and bulldog clip buttons for those who do not want to put a tiny hole in their clothing. While these backings may be a bit more expensive than the traditional button, they are worth it for the ease of the button being able to be applied and removed to clothing. There is a huge variety of sizes with over 10 sizes to choose from. You are sure to find what you want. Anything that you can imagine, we can make for you.

Custom buttons have evolved to be the ideal way to quickly communicate an idea to others. With more and more new policies being enacted by small businesses, retail, and grocery stores, all in-store shoppers need to be quickly notified to make shopping experiences smoother. Sometimes all it takes is a simple button on an employee to explain your policy changes, or to prompt customers to ask for more information.

Buttons are a simple hands-off way for your business to share vital messages about your business, promotions, and specific policies in a quick and easy way. Plus, with the option to fully customize the design, the opportunities are limitless to what you can do with your customized buttons! Ready to order buttons for your business? Visit our website today at www.CustomButtons.com!

Questions?

If you have any questions about your custom button order or the ordering process, you can always give us a call at 623-445-9975, or send us an email at sales@custombuttons.com. You can also reach us through the chat feature on our website during business hours (8am-5pm Arizona Time). We are here to help in every step of your button ordering process, from beginning your order to shipping your buttons for delivery.

As always, we are in this business because Everyone Loves Buttons®!

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Button Packs to Promote Your Business

One of the best parts of being in the button business is seeing people’s creative ideas come to life. Recently, we have seen an influx of beautifully designed button packs being ordered from our clients. These are a great way for companies to market themselves during special events. The button packs include a customized button (or buttons) with a custom backer card. These backer cards can be embellished with logos, sayings, or even promotional discounts.

Aside from the marketing aspect, button packs can provide consumers with an experience by telling stories with visuals. By using button packs to tell your company’s narrative, it will attract your customer’s attention and give focus to your current offerings.

Button packs are also a great tool for promoting your upcoming events and productions, and make great keepsakes for your customers. Each button becomes a collectable item for your customers to show off by pinning to their jackets, backpacks, hats, and more to express their support for your events. The Broadway Musical Sing Street used their button packs to provide merchandise for their fans, and to show them how they can connect via social media to encourage continued engagement with their fans.

Button pack for Sing Street

Not only are button packs great commemorative items for events, but button packs are great for companies with upcoming promotions. Bijou Basin Ranch, a yak fiber and yarn company, made excellent use of their button packs. This specific button pack had a backer card that informed the holder that they would get 25% off at the trunk show that was at a later date. However, the individual would have to wear the button at the event to get the discount. It was a great promotion to put the brand in the mind of the consumer; especially since there was an event was coming up where the company would be and the customer may attend. 

Button packs for Bijou Basin

These custom buttons had several positive effects for Bijou Basin Ranch. They were able to receive free advertising through their fans wearing the button around the event, and letting others know about the brand and promotion when asked by curious observers. This would let other fans of the company know they are in attendance at the event, and promotes brand discovery by others who might otherwise not find out about their company. The button also incentivizes the individual by giving them a discount in return for wearing the button. The customer may not have thought about using the Bijou Basin Ranch’s fiber or yarn before receiving the button pack. However, now since they are receiving the discount, they may opt to use it instead of other companies. 

Button packs are the future of experiential marketing for promotional products. It allows the consumer to experience your brand identity in a new and novel way. These products tell a story and we want to help you do that! Button packs are extremely customizable, offering nearly limitless possibilities to suit your company’s needs.

How many buttons can you have on a pack? 

This depends on the size of card and buttons that you would like to use for your button pack. We offer completely customizable button packs to meet your needs, and can make the arrangement and configuration work with almost any size and quantity. If you have an idea for a button pack, we will work hard to make it happen! 

Is there a limit on the size of the card and buttons? 

When you choose us to make your custom button pack, you can customize it any way you want. We give you the ability to use customized and non-standard sizes so you can find the perfect fit for your project. Not sure what size card you need for your buttons? Contact our team and we will work hard to find the perfect size for your button packs.

Is there a color limit for button packs? 

Unlike other companies, we don’t charge extra for using multiple colors for your buttons or backer cards! Use as many colors as your heart desires to make your button packs truly stand out. Plus, we give you the option to print on both sides of the backer card, providing more space to show off your logos and message.

Button packs showing different button quantities and layouts

What are these button packs made from? 

Our custom buttons are always made with durable steel and mylar parts, and each backer card is printed with our high quality CMYK inks on thick cover paper. All of our products are 100% made in the USA and are sure to get your customer’s attention! Don’t be fooled by other companies offering inferior button packs, trust Everyone Loves Buttons Inc.®

Why choose Everyone Loves Buttons® for your button packs? 

  • Our custom buttons are topped with the highest quality, and most durable, mylar finish available.
  • We use top quality CMYK inks for our 4-color printing process, providing you with vibrant button packs that are sure to stand out.
  • No order is too small or too large! From 1 to 1 million, we make orders of all quantities. We produce over 5 million buttons per year, and work hard to meet all your deadlines and be “on-time, all the time”.
  • We use 100% made in the USA 2-piece button button parts and machinery. Our buttons and backer cards are printed, produced, and assembled in Phoenix, AZ. 
  • Fastest turnaround time in the industry! Standard button production time of 6 days, with Fast-Track 1-3 day service and same-day shipping available.
  • Our talented graphics team will make sure your order comes out perfectly every time! Artwork proof provided with every order to make sure your order is perfect before it’s sent to production. 

Button packs are by far one of the most unique ways to show off your business, and have been used for giveaways, trainings, and for-purchase products at events. The backing card provides customized packaging for your buttons and works to make the product look more attractive and valuable overall. Compared to loose giveaway buttons, our button packs provide a more cohesive unit for your customers, and are better able to catch their attention with more space for your branding, promotions, and message.

At the end of the day, it is all about trying to capture the attention of your target market and telling them what they need to know about your brand. These button packs are a wonderful and truly unique asset to add to your marketing materials.

Questions?

If you have any questions about your custom button order or the ordering process, you can always give us a call at 623-445-9975, or send us an email at sales@custombuttons.com. You can also reach us through the chat feature on our website during business hours (8am-5pm Arizona Time). We are here to help in every step of your button ordering process, from beginning your order to shipping your buttons for delivery.

As always, we are in this business because Everyone Loves Buttons®!

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

How Custom Buttons Can Be Used for Marketing

If you’ve ever seen someone walking down the street wearing a button, you’ve probably wondered what it’s for and what it says. That is the appeal of buttons they’re not something you see on everyone every day. They stand out from the norm and if someone is wearing a custom button pin, you know they have something to say to the world. What can a button do? In this era of digital marketing, something personalized and tangible such as a button pin, can go a long way to make you more memorable to a customer or client. Buttons are visual A custom button worn by staff or supporters gives a company the opportunity to engage anyone they come across in a visual way. A fun, vivacious company will want a button design that really pops with bright colors and images, even steering away from the traditional round button and choosing a square or rectangle one can help you say: we stand out. A company that is more traditional, and perhaps even subdued, can use a branded logo or imagery they feel represents them well, along with basic or neutral colors. Just because your button doesn’t have bright colors and loud images, doesn’t mean you’re boring. You’re telling people that you’re professional and want to be seen that way. Buttons are a voice A button or custom pin gives a company the opportunity to tell people who you are in a few short words or with a picture. A simple mantra like Carpe Diem, or a strong word like Believe, can make a strong statement to everyone who sees your button. A short company or campaign slogan is something that can go a long way as well. A strong image or a slogan that stands out will keep people talking about you and your button pin. They may think about it and laugh, or it may cause them to go deep into thought, or simply jog a happy memory. Where and how can I use buttons? There is a plethora of ways to use buttons as part of your marketing strategy, some ways you can use buttons are more basic, but others will help you stand out from the rest.
  • Give away a button
Give button pins away at a trade show, while walking down the street, at schools, anywhere you can to get your message or your information out there.
  • Use buttons for a prize drawing
Include a code or number on your button pins and have a drawing for button-holders to win a prize. This will ensure that they hold on to them for at least a short time.
  • Use a button as a business card
Print your business card on a button and hand it out in meetings or conferences. People will never forget who you are.
  • Send a button in the mail
Send your button with any correspondence or products that you mail out. An attractive pin will get its way into the hands of many who are probably not expecting it, but will enjoy it.
  • Wear your button
Wearing your button will raise questions about you and why you are displaying the logo or slogan. You never know who will approach you to ask about it. When you think of custom buttons and pins, you might think of political campaigns or even Jennifer Anniston in Office Space sporting buttons on her suspenders. Whatever comes to mind, personalized buttons stand out and are a unique way to market yourself, your company, or a cause to the world.