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How To Wear Your Custom Buttons and Other Backing Options

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This blog features different way your can wear your custom buttons and our other button backing options.

When you are creating or designing your custom button, most business owners don’t think about one crucial detail…how is anyone going to wear or show off their buttons? Most people choose the pin-back style buttons because that might be what they are the most familiar with. There are however, more than just that one way to wear a button or even display a button.

Benefits of Making Your Own Custom Buttons

While standard wearable buttons have been used to advertise products, brands and more for over a century, customizable buttons are back, and advertisers small and large are taking notice. Small batch custom button orders have been climbing due to a shift in popular culture and the versatility they offer independent businesses and large corporations alike. Custom Buttons offers state-of-the-art digital print press technology for brighter images with quick turnaround times so that you can market, celebrate or showcase your brands for a number of applications, such as:

  • Business Promotions
  • Political Campaigns
  • Souvenirs
  • Tradeshow Events
  • Independent Artists & More

Custom buttons remain a cost-effective method for advertising, celebrating, or just showing off. Find a solution for any occasion by visiting our product information page today.

How to Wear Custom Button Products

Whether your business marketing acumen is more geared towards button pins, button magnets, stickers or another custom tangible button promotional product, CustomButtons.com has what it takes to promote your brand or image. 

Custom Buttons can easily be fastened to:

  • Collars
  • Suit Jackets
  • Ties
  • Hats
  • Backpacks
  • Scarfs
  • Hair Ties & More!

Custom Buttons offers the opportunity to add a flare of wearable expression to any outfit. Custom Buttons provides personalized, small to large batch solutions to benefit vendors and sellers of all sizes.

Why Choose Custom Buttons?

At Custom Buttons, we have established ourselves as a premium collector for custom buttons that last a lifetime. We are trusted by both independent artists and major brands nationwide for our customizable buttons, magnets, zipper pulls and more. Our unique array of benefits include:

  • Serving Orders of All Sizes
  • Guaranteed Delivery Dates
  • Competitive Prices
  • New Matte Finishes & More

If you would like further information, please Contact Us or call 623-445-9975 and one of our Custom Button specialists will assist you.

Custom Button Styles

Our Traditional Pin Back Buttons can be fastened to shirts, hats, backpacks and most common wearable fabrics.

Clothing Magnets and Bulldog Clips function in a similar method to our Traditional Pin Back Buttons but use a clip instead of creating a pin hole for ID,s Labels and more.

Zipper Pulls attach to the zipper component of backpacks and suitcases and are a great way to promote brand awareness for sports organizations, schools and more.

Mirror Backs and Bottle Openers provide you with the ability to promote your brand or celebrate special occasions through our functional novelty items.

Learn more about our unique product offering by reading our product descriptions by following the links or reading the product descriptions below.

Traditional Pin-Back Button

The standard backing choice is the pin-back button style, which allows you to wear your custom buttons with the clip of a jewelers pin.

A pin-back button can simply be fastened to a shirt, hat, or bag using the jeweler’s safety pin mechanism. Cool fact, the first design for a pin-back button was patented in 1896. Modern buttons are modeled after that patent in very much the same way! Patent holders, Whitehead and Hoag said, “My present invention has reference to improvements in badges for use as lapel pins or buttons, or other like uses, and has for its primary object to provide…a novel means for connecting the ornamental shell or button to the bar or pin for securing the badge to the lapel of the coat.”

While pin-back buttons may not seem like much of an invention, in 1896, zippers hadn’t even been invented! Early campaign buttons had to be sewn onto the lapel or worn as a pendant. So the pin-back button was quite the revolutionary product.

Today, the pin-back buttons is the most cost effective option for those who are on a budget. From sizes starting at 7/8” all the way to 6” with rectangles, squares, and ovals in between, there is a button size and shape for every need! To order standard pin-back buttons, click here!

Clothing Magnet

If you’d rather your buttons not poke holes in your clothes, the bar magnet is a great choice! This small, powerful magnet is a fantastic backing option for larger buttons that might stretch clothes if they were attached with a pin. This back is also a great option for places that want to reuse their custom buttons amongst employees, or have a lot of buttons to choose from.

For instance, a fast food restaurant might order their custom buttons with a bar magnet, and just keep them all in a drawer in the main office. Employees can easily swap out the buttons each shift without poking dozens of holes in their uniforms. Our clothing magnets come in two different sizes, a small round magnet and a bar magnet.

Depending on the size of the buttons that you order is what size clothing magnet will be used for your order. Both are powerful magnets and even stick to magnetic or metal surfaces like refrigerators! To order clothing magnets, click here!

Bulldog Clips

Bulldog clip backs look a lot like badge clips. The bulldog clip is attached to the back of the button and can easily be clipped onto a lapel or pocket so you don’t have to push a pin through your shirt. Bulldog clips are also great for attaching ID tags to lanyards. To order bulldog clips, click here!

When choosing how your employees or customers are going to wear your buttons you have to figure out how they will be wearing them. If they will constantly be removing and putting the button back on, a bar magnet or bulldog clip fastener is probably a better choice because those won’t poke holes in their clothes. However the downside to those types of backings is, they can be a little more expensive, so if you are designing your custom buttons on a budget the traditional pin-back button style might be a better choice.

Other Backing Options

Other than the standard pin-back buttons, clothing magnets, and bulldog clip backing options, we also have Zipper Pulls®, Fridge Magnets, Bottle Openers, and Mirror Backs. These backing types have some limited size options due to how they are made.

Zipper Pulls®

Zipper Pulls® are a 1” or 1.25” button that has a backing that allows it to be clipped to a zipper. They are an advertising tool for a variety of industries including sports teams, ski resorts, schools, trade shows, and more! They are a great way to show off your brand or create awareness. To order Zipper Pulls®, click here!

Fridge Magnets

Fridge magnets are a way to show off your custom button designs on the refrigerator or a metal surface. The custom button magnets are made using the same production process, however the backing type parts are different. Fridge magnets use a flat back metal part or an unpinned back (depending on the size of the magnet button). This type of magnet is stronger and longer lasting than the flexible fridge magnets you would normally see. To order fridge magnets, click here!

Bottle Openers

Bottle Openers come in one size currently, the 2.25” round. The backing is a black polypropylene plastic with a metal bottle opener. It also has a magnet to either hang your bottle opener up while it’s not in use or catch the bottle cap when opening the bottle! Bottle openers are great for breweries, gifts, or even advertisements for beverage companies! To place an order for bottle openers, click here!

Mirror Backs

Mirror Backs, like the bottle openers, come in one size the 2.25” round. They have a mirror on the back and your custom design on the front! They are great for people on the go.  It is compact enough to carry it in your purse or your makeup bag. So, you will never be without a mirror again. You can order mirror backs here!

Whether you, or your customers are planning on wearing your custom buttons or displaying your custom buttons with one of our other backing types, we are here to help! We can be reached by phone (623-445-9975) or by email (sales@custombuttons.com) or even by chat on our website Monday – Friday, 8 AM – 5PM Arizona Time. Our team of button specialists can help you with quoting your project and determining the best options for you.

We are prepared to help every step of the way! As our Founder and President, Maura Statman, likes to say, “We’re in this business because Everyone Loves Buttons®!”

Contact Custom Buttons Today

Custom Buttons has experience working with vendors from a variety of industries. Get in touch with our sales team online or call us at 623-445-9975 and let us bring your design to life.

Do you Shop Black Friday or Cyber Monday?

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Statistics say there’s a good chance you do. According to the National Retail Federation, the most popular shopping day is Black Friday, when three in four Thanksgiving weekend shoppers plan to visit a store or retail website.

Why is Black Friday so popular? The short answer is because it’s the traditional kickoff day for the holiday shopping season. Historically, it’s also been the best day to find great deals. You don’t have to look any further than our Black Friday deal this year of 21% off custom button pins & fridge magnets (qtys. of 500 or less).  This is our biggest discount ever for Black Friday days of November 25, 26, 27 & 28.for orders online only at www.custombuttons.com

This holiday shopping event is great for budget-conscious shoppers for family & friends holiday stuffers, to express yourself or for small business to Pin One On an Employee to increase sales or brand awareness this holiday season..   

History of Black Friday

The earliest known use of “Black Friday” to refer to the day after Thanksgiving occurred in the journal, Factory Management and Maintenance, for November 1951, and again in 1952. Here it referred to the practice of workers calling in sick on the day after Thanksgiving, in order to have a four-day weekend.

Fixing the Holiday Shopping Calendar

When President Abraham Lincoln issued the proclamation establishing Thanksgiving in 1863, he decreed the holiday would fall on the last Thursday of November. And it did until 1939 when President Franklin D. Roosevelt signed an executive order to move Thanksgiving to the fourth Thursday of November. Congress passed legislation to make the change official in 1941.

Why did Roosevelt move Thanksgiving one week earlier, and why did Congress acquiesce to the change? Because a powerful coalition of retailers and other business interests asked them to.

By this time, the holiday shopping season was synonymous with the period between Thanksgiving and Christmas. When Thanksgiving fell on November 30, as it did in 1939, that left only 24 holiday shopping days – and sometimes fewer, as many stores closed on Sundays back then. Naturally, this worried retailers and retail-adjacent businesses, who reasoned that busy holiday shoppers would simply shop less in a shorter season.

Their pitch to Roosevelt was more egalitarian: A longer holiday shopping season would be good for the American economy. That sounds dubious, but remember that the United States was still struggling to shake off the aftereffects of the Great Depression back in the late 1930s.

Whatever the idea’s economic merits, Roosevelt was sold, and the day that would later be known as Black Friday marked the official start of the holiday shopping season.

Why Custom Buttons?

Custom Buttons have been around forever and today are still universally accepted as a major form of advertising, expression, pride and are very collectable. Both you and we will know your custom buttons will look smashingly good. They will look even better on the folks who are going to “Pin One On”.
It’s About Building Trust! We are all about Service & Quality, period. If this is your first custom buttons order, or a company looking to pin one on your employees you are understandably wondering “how will it turn out?” The good news is we have printed more custom button graphics than we know how to count with our biggest client the US Government purchasing 1.2 million bulk custom button pins at a time. We promise, you will be thrilled with your results. As part of this promise, it’s a no-brainer that a free digital proof is included that you approve, before your custom button pin bulk order goes into production. (After you approve the proof, production time starts, so please be prompt during this process!)

Why Choose CustomButtons.com For Your Custom Button Pin Projects?

We make it easy for EVERYONE to order your custom button pin project online. Whether you are looking for custom buttons for your business to Get Your Message Out for a Promotional Campaign, or just to “Express Yourself”, we are here to help you by offering legendary customer service. We are the only custom button manufacturer that offers you a Guaranteed Delivery Date when ordering with NO GUESSING when your custom buttons will arrive! You pick the date you want them delivered using our calendar during the checkout process (and we will deliver your custom buttons on time every time). Some of the advantages of ordering your pin-back custom buttons from us:

  • It’s about building trust. You can call and speak direct to a custom button specialist
  • From 1 to 100,000+ custom buttons – no order is too small or large
  • Extraordinary quality from custom button pin-back parts to printing to assembly
  • Mylar topped collector 2-piece custom buttons come with jewelers safety pins
  • New premium soft-touch matte finish option available (get a Hassle FREE Quote)
  • All custom button pin parts are manufactured and assembled in the USA
  • Nationally certified women owned business (WBE) (WOSB)
  • Artwork Guidelines and custom button templates with a full service graphics department available if needed
  • Unmatched customer service, check out our real customer reviews below
  • Guaranteed delivery dates, you pick your custom button delivery date
  • Upfront competitive pricing with our best price guarantee on all custom button pin products, no bait & switch, no hidden costs
  • Custom buttons resources, fast-track production time, packaging options and fulfillment capabilities available

How much does it cost to make custom buttons?

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Custom Buttons are an inexpensive investment to get your message out or promote a product, cause or business.

Employees who wear promotional button pins to advertise a product or promotion really do increase retail store sales so the answer is a resounding YES!. Back to the question of how much it costs to have custom buttons made. Ordering just one pin-back button can be $4.99 whereas ordering 25,000 custom buttons come in as little as $0.16 each, making pin-back buttons one of the most cost-effective choices for getting your message across. This type of advertisement typically costs pennies and compared to other marketing costs is also very effective it’s what we call the “Silent Salesperson”.

Can wearing a button pin increase awareness and sales?

What choices do you have if you don’t want a pin & how much do these options cost?

Choice #1 Custom Button Pins

Why custom button pins? Custom Buttons have been around since the 1800’s and are still universally accepted today as a major form of advertising, expression, pride. In addition they are very collectable. We know that your custom button pins will look smashingly good anytime and for any purpose. They will look even better on the folks who are going to “Pin One On”.  Ordering buttons can range from $4.99 for one button to $0.16 for 10’s of thousands of buttons.  We have even manufactured over 1 million button pins for the US Government, so yes we can do large orders. To get a quote for large quantity pricing and production time  – click here.

Choice #2 Wearable Clothing Buttons

Custom Button pins are an inexpensive investment but some people don’t want holes in their dress shirts but still want to get the message across. How do they do it? We sell a lot of ultra premium wearable clothing magnets for those who want no holes. Ordering as few as 1 custom wearable magnetic button can be as low as $4.99 each whereas 5,000 custom wearable magnetic buttons would be as little as $0.61 each. 

For the people who love buttons but don’t want to deal with a steel pin poking a hole in their shirt, custom wearable clothing magnetic buttons are the solution! These magnets are awesome and offer the same great quality and reliability our pin back buttons offer with a magnetic backing. Our magnets are extremely strong and will hold to any shirt, lapel or jacket. We simply replace the pin on a standard pin-back button with a strong, wearable clothing magnet.

Clothing Magnetic Buttons Create No Holes

Clothing magnets are the ultra-premium choice for buttons that stick when you want but leave no trace when you remove them.  Our wearable clothing magnetic buttons are the most durable wearable magnet buttons in the industry.  As always, we feature fast turnaround times with Fast-Track production available.  Our clothing magnetic buttons feature a durable glossy and weather-resistant finish, an ultra strong magnetic backing and the industry’s best print quality.  We print on brilliant white paper which provides outstanding color brightness that pops.

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Ways To Use Buttons In The Fall

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A button with a animated truck and pumpkins in the back. One the tailgate the phrase "Happy Fall Y'all" is shown.

As summer starts to come to an end this year, let’s talk about ways to use buttons in the fall. Many events happen in this season such as; school back in session, Halloween, Thanksgiving, and so much more. 

School Back in Session

With fall that means it’s time to get back to school. In the classroom, you can use buttons for celebrating the students on their achievements and birthdays. For younger kids, achievements could look like moving up to a higher reading level or doing good on their math tables. It’s good to acknowledge improvement for the younger age group to help encourage them to keep up the good work they’re doing.

When it comes to birthdays, it can be fun to having something special for the kid that day. An idea on how to use buttons for birthdays could be getting a button that says “It’s My Birthday” and leave a space at the bottom open to use a dry erase marker to write in the name of the birthday kid. To learn more about how you can use buttons in a school setting click HERE to read one of our previous blog posts. 

Halloween 

Halloween season comes with lots of fun activities that you can do and fun ways to use buttons in the fall. Some of those activities include; Halloween fairs, pumpkin patches, corn mazes, hayrides, and of course the main event Halloween. All of these events would be made even better with buttons or button packs. Buttons can help with advertising to the public about your pumpkin patch or corn maze. Buttons can be handed out to visitors to help spread the word. Selling them at the pay stand to enter the event can help with gaining profit for your maze or patch the next year. At Halloween fairs, buttons can be used as name tags for the workers, or decorate their uniform to get more into the Halloween spirit. 

Thanksgiving

For many, this holiday is used to remember to be thankful for what you have. Some spend time helping at food banks and other places to donate their time and hard work to help others. Buttons can be used to help identify the volunteers or even a way to raise money. The volunteers could go around to friends and family selling buttons to help raise money for supplies the food banks and shelters need. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

School is Back: Using Buttons For School

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Summer is sadly coming to an end, but this means it’s time to start thinking about the up and coming school year. Elementary, middle, high school, and college will be in the full swing of things this year after being away from fully in-person school for so long. Now is the perfect time to get custom-made buttons for school. 

A dark blue button that says "Educating is my superpower"

Schools can have many uses for customized buttons, they can be used for fundraisers, spirit gear, name tags, keepsakes, and so much more. There are many fun events in the school year with that comes many opportunities to create some awesome customized buttons!

Buttons for School Clubs

When school starts back up there are normally club fairs where all the clubs set up a booth and try to get people to join. Buttons are perfect for events like this. When someone signs up for the club they get a button to put on their backpack or person. It’s a fun way to show off what club you are a part of and the club could get more recognition around the school. 

Buttons aren’t always small, they can come in a size that is perfect for tabling. A 6-inch button with an easel backing can get involved when at club fairs. Using the 6-inch button for tabling at a school fair makes the information that will be on the button to be more readable. Also using a button will make your table stand out for having a unique way of displaying information. 

Clubs could also use buttons for fundraisers. If a club is wanting to take a trip they’ll have to come up with the funds to do so. Selling button pins to the rest of the students is an easy way to come up with the money they need. 

Getting the Students Involved

Clempson paw print logo with text saying "Class of 2024"

Buttons are a good way to get the students involved as well. Having a design contest among students, where they submit designs and their peers vote on their favorites, is one way to them involved at the school. Whichever design wins can go on buttons, or multiple designs could win. Having an event that encourages students to be creative is a way to keep them interested.

Sports Team Buttons

Sports can be an exciting event for schools. Many school sports teams do fundraisers to raise the money they need for extra costs. Something they could do is sell buttons to families and fans, not only will this raise money but it will also be fun for the fans. For parents, it’s fun to get a button with their child’s face on it to wear to their games and show their support.

With sports, you can use buttons for many different things such as rival school games, championships, team accomplishments, and more! Buttons will help promote team pride whether it be for middle school, high school, or college level. These buttons can also be a good keepsake, to look back on and remember the fun and greatness of this time in the player’s life.

Buttons for School Graduation

Graduation is a big deal for any grade especially high school and college graduation. What better way to commemorate this accomplishment than with a button or magnet. You could put your student’s senior pictures on the button and wear them with pride as you support your student getting their diploma. Schools can also get involved in this by creating special buttons for that year’s graduating class. 

Class reunions allow old classmates to reunite and catch up on what is happening in life after graduating. Creating a special alumni button to commemorate the event that can be sold or given out is a good keepsake for those attending.  

Graduation announcements for high school and college are usually sent out to friends and family before the ceremony. Instead of sending printed graduation pictures, you could send magnets with the graduate’s senior pictures on them. This is unique and creates more of a purpose for the pictures you are sending out. 

A purple button with text saying "My kid is a legacy HSU Alumni & Parent"

Orientation/ Welcome Week

High school and colleges will often have a few days that are focused on welcoming the new students and get the returning ones back into school. There are normally lots of fun activities or even free give-aways for the students to get some spirit gear. Something that can be included in this giveaway is custom-made buttons that represent the school. These buttons can be used throughout the years attending the school and even after. 

Another way to use buttons during your school’s orientation or welcome week is with name tags. During this time of the year, the students are meeting so many new people. With meeting all the new people it can be difficult to remember everyone’s name. Having name tags is an easy way for at least the leaders and staff at the orientation groups to be recognized and remembered.

Spirit Gear

a button with a school crest and the school name with dad

School pride is something that makes school fun. Pep rallies, being in the student stands at a sporting game, and homecoming events are all fun things that students get involved in. For many students having cool spirit gear elevates the fun they have. Creating buttons for school after so much time of not being able to fully experience school would be a good thing. Buttons are fun and can be pinned on many different places such as backpacks, shirts, hats, lanyards, stick it to lockers, and more. 

Parents also love spirit gear, as many enjoy supporting and trying to be a part of what their child is doing and where they are going to school. Making a spirit gear line targeted to the parents would help keep the parent interest and have more people wearing the products that the schools design. 

We have a wide variety of button sizes to offer those who are interested in making buttons for an event. For those interested in creating their own buttons for a school event, our website has more information on the creation and ordering process. We also have examples of buttons that schools have used in the past available located on our website. Click HERE to see them. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Using Buttons At A Trade Show

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A graphic of people going up to a booth at a trade show.

Trade shows have been around for quite some time. This past year we have seen many changes in how things are done in the trade show world, but they’re finally getting back to normal. Trade shows are good for sharing your companies products to the market that would be interesting in buying them. With this event being back to in-person using your promotional products it much simpler again. When you are picking your promotional products it’s good to think of them as an investment. Giving out something small and easy like a button can help attract customers to come back and buy what are you selling. Using buttons at a trade show helps with getting your name out to the public and leaving them with something helps them remember you. 

Handing Out Buttons

80% of attendees believe audience engagement and free samples significantly help define their purchasing decision. This statement is good to keep in mind when preparing for a trade show. It’s safe to say that the majority of people enjoy getting free things, no matter what it is. When using buttons at trade shows, they are the perfect size to not overwhelm the recipients of the buttons. Part of the trade show culture is walking around all day to see the booths each person wants to see. If your promotional item is too big it can become annoying for the people to carry around all day. If the promotional product is too small then it could get lost in the pile of other promotional items from the other vendors. 

Different Button Tactics

A tactic to compete with the other vendor’s promotional items is to make your standout as much as possible. Buttons have a space big enough to create a design or logo that will catch a person’s eye. Adding a little flair to your promotional product could do good things for your company when trying to get customers to remember you. 

Now that we have moved back to in-person, it is important to make those face-to-face interactions count. A friendly smile, a good conversation starter, and being interactive with the audience are all good things to keep in mind when working a booth at a trade show. Besides using buttons as a promotional product to hand out, you can all have the members of the booth wear buttons. This can act as an eye-catcher and a conversation starter. “Ask me about” buttons are a great tactic to get someone walking by to talk to you. This type of button makes a person curious and want to learn more about what is said on the button. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

3 Reasons to Buy Buttons Made in The USA

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Supporting companies that make their products in the USA couldn’t be more important in today’s economy. It allows American companies to continue growing. Three of the benefits to buying in-country rather than out are jobs, quality, and economy. At Everyone Loves Buttons®, all of our products are 100% made in the USA. The materials we use come from all over the US ranging from California to Wisconsin and many of the states in-between.

A render to a button that says "Made In USA" with the US flag on it.

Jobs

Continuing to buy USA products helps keep existing and creates more jobs. The more buttons ordered, the greater the number of American jobs needed to make button parts and assemble the completed buttons. Creating work for Americans has always been a balancing act, and buying US-made helps maintain and create more job opportunities for Americans.

Dollars Stay in the US

By making the choice to buy a button made in the USA, you’re keeping your money in the USA. Keeping money in the USA helps grow our country’s economy. By helping the economy you are also helping your fellow Americans. With the materials that we use to make our buttons, it is nice to know that we are contributing to keeping the money in the country.

Quality Buttons Made in the USA

When you buy buttons that are made in the USA, you know you can expect great quality. If you’re ordering a large quantity, you want what you’re paying for to be the best quality and nothing less. When you have a guarantee that your buttons will be the best that they can be it’s comforting to know when choosing the manufacturer to go with. It’s something to note that the US product quality is held to a higher standard than in some of the other countries you can buy from.

According to the Manufacturing Institute, manufacturing supports an estimated 12 million jobs in the US. This number was more than 19 million in 1978. Everyone Loves Buttons® is proud to say all of our button parts are manufactured in Wisconsin with USA-made steel, and assembled in Phoenix, Arizona on our button machines that are also made in the USA! Purchasing products that are made in the USA strengthens the American dream. Remember, if we each spent just 5% more on made in USA products we could help create 1,000,000 new jobs!

Where we source our products and parts:

  • Button Printing & Assembly – Our Manufacturing Facility in Phoenix, AZ
  • Button Parts & Zipper Pull Versa Back Parts Manufactured – in Fond du Lac, WI
  • Button Machines Manufactured -in Fond du Lac, WI
  • Custom Banners & Feather Flags Manufactured – in Phoenix, AZ
  • Custom Die-Cut Magnets Printing & Assembly – in San Diego, CA
  • Custom Stickers, Die Cut Decals, Sign Printing & Assembly – in Lenexa, Kansas
  • USA Made Custom Baseball Type Hats &Embroidery – in Denver, Colorado
  • USA Made T-Shirts – in Los Angeles, CA
  • Custom Screen Printing of T’s – in Phoenix, AZ

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Using Custom Buttons for Business Promotions

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Using Custom buttons for business promotions is a great tactic. Something as simple and small as a button can be used in many different ways. Using buttons for promotion has been used for many years now. It is a cost-effective way to get small amounts of meaningful information out to the public. During this time in the world, companies are working on getting back to where they were just over a year ago. Promoting a re-opening and new services is a good way to draw your customers back in. Handing out buttons with the details of the promotion on them is a good way to do this. 

Three small buttons showing text describing a sale at a business location.
This is an example of custom buttons for business promotions, they are promoting a sale that is happening in the store. Keeping the customers informed of what is happening in the store when talking to an employee. 

Different Ways To Use Custom Buttons for Business Promotions

Wearing Buttons at Work

Buttons are eye-catchers, when you walk by a person wearing a button do you look? Most people will answer yes to this question. This shows that using custom buttons for business promotion works. If your company works out of a store location having employees wear a button on their uniform can work like a “walking billboard”. The buttons could display a wide range of topics on them such as a new store promotion, new product, or an ask-me-about button that can spark up a conversation. 

This will help keep the customers aware of what is happening promotion-wise in the company. 

Handing out Buttons 

Most people love to get free items with a purchase. A custom button with the company logo is a good way to grow your brand within the community. Growing a brand can be tricky, coming up with marketing ideas isn’t easy and takes time. Buttons are a fast solution. Being able to make customized designs for the buttons gives a lot of freedom of what you can do with them. 

Handing out buttons also helps a customer put a person behind a business. Having a person-to-person interaction is more memorable than anything else you could do online. It also gives the customer something to hold onto with your name on it to look back at. 

Celebration Buttons

Business milestones can be something to celebrate, whether it be a one-year anniversary or 25 years. A button is a good way to commemorate that event. Showing pride in a mile-stone shows a company’s confidence and dedication to the business which can be reassuring to customers and future customers. When using buttons, it is very easy to customize them for your needs. Using buttons for events is easy and because the price per button is so low, handing them out for free can be cost-effective in the long run.

Button Mailers

Using custom buttons can be more effective than sending out promotional emails. It’s likely for an email to end up in the junk box of the receiver but mailing and handing out buttons to customers makes it more likely they will see the promotion. Handing out buttons instead of handing out a business card is also more likely to help a business stand out. A business card can be easily thrown out with other papers, while a button stands out and will be noticed in a stack of papers. 

Imagine getting a button in the mail from a company you’re a customer for. That experience would be very different and stand out to you when you think of that company in the future. 

Walk Around advertisement

When coming up with a design for promotional buttons it is a great idea to come up with something that people would want to put on their backpacks or person. When people wear the buttons that is free advertisement walking around town. Some people won’t even realize they’re doing it, they might just think the button is cool! 

A good idea for a button would be to have your company’s catchy and eye-pleasing logo or design on it. To learn more about how to make catchy buttons continue on to our previous blog post. Click HERE to go to the blog. 

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Tips for Making Catchy Marketing Buttons

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Just do it. I’m lovin’ it. Are you in good hands? It’s probably safe to assume that you immediately recognize these slogans and the companies they belong to. That’s the power of a great slogan–it instantly reminds customers of your company and your brand promise. Buttons are known as walking billboards, and using catchy marketing buttons in your next campaign can help quickly expand your brand awareness. But how do you come up with a catchy slogan? And will it stick in the minds of your audience?

Buttons showing branding and slogan examples.

Here are four slogan making tips for catchy marketing buttons:

1. Keep it Short and Sweet

The shorter the slogan, the easier it is to remember. “Got milk?” is only two words long but is arguably one of the most successful advertising campaigns. Using fewer words helps your audience quickly recall your brand and products.

Shorter slogans are also better for making buttons, as it gives more flexibility when designing, and lets you make your text larger within your layout. It is also much easier to make a bolder design that will truly stand out from the crowd with less text.

Need tips for designing your buttons? Check out our previous blog post for some helpful advice!

2. Focus on the Long-haul

It can be tempting to use a slogan that plays on popular culture or a trending meme to quickly get attention for your brand. While this could be a good strategy in the short-term, you should also be careful as this can make your slogan feel dated and out-of-touch fairly quickly.

Focusing on a more timeless approach to your messaging will ensure your brand’s slogan still feels fresh and catchy, year after year. When using buttons in your marketing campaigns, this also provides the opportunity to use your buttons over a longer period of time while remaining relevant.

3. What Makes Your Brand Special?

Your slogan’s job is to encapsulate your entire brand in one sentence or less. So what makes you stand out from the rest? Answering this question can help lead to your own catchy slogan, while staying true to your brand.

Keep in mind, creating a feeling or evoking emotions can help your audience connect with you, and will make others curious about your brand. This question can also work to inspire your next marketing campaign, where using buttons can help you express what makes you unique to your audience quickly and effectively.

4. Use a Unique Slogan for Catchy Marketing Buttons

It might be tempting to try and play off the popularity of another brand, but if you really want to stand out you must have a unique slogan. If your tagline is very similar to another company, especially a bigger brand, people are going to confuse you with the larger brand. Make sure to always check that your slogan is not being used by another company.

This might seem like more work for planning out your marketing, but it will pay off over time. Using a unique slogan means you are staying true to your brand, which your customers will notice and appreciate.

Connect With Us on Social Media:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Event Marketing Tips for Success

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Increasing brand awareness is super important to every business, both big and small. Attending events, like conferences and expos, is a great way to quickly introduce people to your products and services. But where to start when planning out your marketing strategy? Read on for some helpful event marketing tips to jumpstart your planning!

Illustration of a man at a booth with graphs, speaking to a crowd of people.

Set Clear Event Marketing Goals

Having clear marketing goals is important for every business, and plays an even more vital role during larger events. Setting goals helps direct your marketing efforts and guides decision making to produce results.

Some examples include having “x” number of people sign up for your newsletter, or reaching a number of sales. The goals you set should be able to be measured concretely, and completed within a specific timeframe. Avoid abstract goals that are hard to measure, as this will make it harder to tell if you were successful.

Setting goals before your event is a great way to determine the effectiveness of your marketing efforts. The feedback from your event can help with future marketing efforts, and lead you towards the path of success.

Prepare Visible and Memorable Marketing Materials

Having a strong visual marketing plan is our next event marketing tip. This can help attendees remember your pitch when they see your logo in the future. Your marketing materials should get your audience’s attention and quickly provide key information about your business and services.

It is important to keep marketing materials true to your company’s branding, as they will greatly impact your brand perception. New design trends can be good for keeping your visual marketing looking fresh and updated. However, make sure you only use trends that are the best fit for your company. If a trend does not naturally fit your branding, your audience will be able to tell!

A final tip for your visual marketing is to keep your materials cohesive. By keeping everything cohesive your audience will be able to focus more on your message. Plus, you will improve brand recognition with your audience by having a consistent appearance.

Keep Event Marketing Easy to Understand

Who are you are trying to reach? What action do you want them to take? What do you want them to remember about your company?

These are important questions to ask both before and during your event. The wrong way of communicating can turn off potential clients, and make it harder to reach the goals you set earlier. This makes clear communication one of our most important event marketing tips!

Aim your messaging and communication strategies towards your desired audience, and make it easy for your audience to understand you. Having a clear message and purpose will help you be more memorable and recognizable to your audience later on.

In addition, prepare direct answers for questions your audience might ask. Your audience will appreciate having clear answers to their questions, and will consider you a knowledgable expert on the subject.

Use Promotional Items and Giveaways for Event Marketing

Free promotional items are a great way to expand your brand awareness while leaving a positive impression on your potential customers. Everyone loves to receive free stuff, and incorporating your branding into giveaway items is a great way to accomplish this.

Button saying "your custom design here", with a bottle opener backing.

Promotional items are also a great way to help your customers display their brand loyalty after your event. Plus, choosing functional items like portable chargers, bottle openers, or customized mirrors gives you the opportunity to integrate a piece of your branding into your customer’s everyday life.

Follow Up After Your Event

The last of our event marketing tips is to follow up with your new audience. Even after the actual event is over you can still communicate with your new audience! This is the perfect time to follow up with your new leads and subscribers, as they will quickly remember you. 

It is a good idea to have follow-up marketing materials prepared for after your event to prevent gaps in communication with your audience. By doing so you can stay “top of mind”, and grow the positive relationship with your new audience. However, make sure you do not send too much at once, as your audience might view this as spamming and unsubscribe!

Conclusion

There is a lot of planning needed for event marketing, but your efforts will pay off when you keep these tips in mind. By keeping your messaging clear and memorable, you are sure to impress your audience and increase brand awareness. And don’t forget to check out our website to find promotional products for your next event!