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Everyone Loves Buttons – Especially Cabela’s

Everyone Loves Buttons® would like to focus our August customer spotlight on Cabela’s and Bass Pro Shops, the number one outfitter of hunting, fishing and outdoor gear. Cabela’s is a store that provides a unique shopping experience for the consumer. Cabela’s not only showcases items but it also provides an enhanced customer service experience with its wildlife museum and educational elements.

 

 

I recently visited one of the stores and although I am not a big outdoors person, I was very impressed by what it had to offer. Cabela’s acquired Bass Pro shops in 2017 and has since become the world leader in the hunting, fishing and outdoor gear space. This includes $3.8B in sales revenue from internet, mail order and 153 retail stores.

The wildlife educational component involves many stuffed animal exhibits that give insight into how each species exists in its natural habitat. It is an amazing sight and gives visitors, especially those with small children, an enjoyable experience. The eye-catching sights of the store include stuffed mammals and fish that cover the walls. Also, there are many plaques with detailed information.

After walking through the hunting apparel section, I noticed there was even a small aquarium. Cabela’s even takes the extra step to provide information on conservation when it comes to fishing or choosing which kinds of fish to buy.

One exhibit called Conservation Mountain includes a pond with live fish at the bottom. As the escalator ascends, you are able to see animals hidden in little caverns while children play in a cavity below. No detail is omitted when it comes to store displays or merchandising. Pinback custom buttons for store employees are part of their branding efforts.

One can witness a plethora of store employees exuberantly talking to customers about the latest fishing gear. You can really see the passion their employees have about the products they are selling and, of course, it is evident that they are very knowledgeable.

Cabela’s even contains an indoor archery range that is a place where people can actually use bows and arrows. This provides a wonderful opportunity to “try before you buy”.

The second floor smells like cinnamon and there is a general store that sells roasted almonds as well as over a dozen different types of fudge and roasted almonds. I had to go inside and purchase some because they looked (and tasted) so delectable!

Cabela’s is enormous, and you may get hungry for a snack or even a meal. Good thing Cabela’s Deli & Grill has you covered. They have a fairly expansive list of meat sandwiches and appetizers that would satisfy any craving. The rest of the top floor has toys for children and an abundant shoe selection. The Bargain Cave has items that are discounted that are not on the floor.

The history of Cabela’s is a rather interesting one. The corporate office is housed in a 250,000 square foot warehouse and it is ironic to think that it started with very humble roots. In 1961 Dick Cabela came up with a plan to sell fishing flies he purchased while attending a furniture show in Chicago. After a couple of rounds

of rewritten newspaper ads, one of which was placed in a national outdoor magazine, orders started flying in from men and women around the country. Dick and his wife Mary ran their business from their kitchen table and it wasn’t until three years later (when the business started to grow) that they moved it to their family member’s business basement. Dick and Mary took no salary during the early years during its early growth phase so that they could reinvest profits for new equipment, bigger facilities and mailings.

Although Cabela’s main source of revenue comes from its world famous catalog business, they have shown huge online growth. Their site was first launched in 1998 which was actually one year after our own company Everyone Loves Buttons® began. Cabelas has positioned itself as the go-to source for reasonably priced, high-quality outdoor equipment.

Cabela’s also has its own credit card (you can even earn points to redeem for merchandise), a magazine called Outfitter Journal as well as award-winning television shows that are not only educational but also brand-building. In addition, there are also corporate sponsorships for competitive fisherman.

Cabela’s (CAB) went public in 2004 and the stock value increased 40% during the initial trading period, becoming one of the most successful Wall Street debuts in more recent history.
Cabela’s continues to embrace the original philosophy that the customer is No. 1 – not unlike our very own Everyone Loves Buttons®.

Bass Pro Shops loves Everyone Loves Buttons® too!

 

 

Bass Pro Shops was founded in 1972 by angler Johnny Morris on eight-square-feet of space in the back of his father’s liquor store in Springfield, Missouri. Today Bass Pro Shops is part of Cabela’s 200 retail and marine center locations across North America.

Just like Dick Cabela, Johnny had the same passion for the outdoors together the merged brands were a perfect match, offering top quality products with superior shopping experiences.

In 2017 Bass Pro Shops acquired Cabela’s offering superior products, dynamic locations and outstanding customer service. Together these brands totally transformed the industry.

More than 200 million visitors go to these stores more than 200 million visitors annually. It is interesting to that that each location is tailored to reflect its geographical region. In addition to giant aquariums with live fish and mounted wildlife (and dioramas), many locations feature unique restaurants and ocean-themed bowling alleys.

It is very evident that together Cabelas and Bass Pro Shops are much more than a superbrand and a bunch of retail stores. ELB produces different promotional buttons for both stores. Both Cabelas and Bass Pro Shops represent a lifestyle and their successes are outcomes of adhering to a core philosophy, never wavering. Also, their firm commitment to employees is demonstrated by rewarding them with a generous employee benefit package.

Whether you own a large corporation like Cabelas or Bass Pro Shops, have a small business or work for a company. We got you covered. We welcome all of your business and can fulfill your custom button needs here at Everyone Loves Buttons®.

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Customer Spotlight: Tacotopia

One of our newest custom button clients is Tacotopia where every day is Taco Tuesday!

 

If you are thinking of heading off to California for July 4th festivities this year, be sure to get your ticket online to Tacotopia, one of the newest tourist spots starring “you”. Tacotopia is a unique, Instagram-able pop-up amusement “park” located in the heart of downtown Santa Monica at the Third Street Promenade. Tacotopia features over 25 artistic exhibits to immerse yourself in.

This type of museum allows you to take unlimited photographs of yourself and your friends (or make new ones there). This traveling exhibit has already visited Austin, TX earlier this year and is headed to Chicago, Miami and New York. A ticket not only allows you to get 25+ experiences, but you also get to eat tacos from Azule Taqueria, a nearby restaurant three doors down. In addition, you will receive a bottle of Cholula, a Jarritos soft drink, as well as have access to their Cholula sample bar.

One of the fun exhibit highlights include riding the mechanical taco, which is by far the most popular exhibit to visit. You can also dive into the guacamole pit, swing on a lime wedge, test your skills in the Lucha Libra ring and spin in the Tostada Bowl.

One of their fun exhibitions, the mechanical taco!

You can definitely have a one-of-a-kind memorable experience there. Also, be sure to explore their online store at https://atacotopia.com/home/shop/ or on-site gift shop which features taco-themed swag including clothing, buttons, magnets, stickers, and more!

No car? No worries! There is a Metro hub nearby for easy access, as well as the Santa Monica Pier and beach.

Spend the day and just relax by the beach with Tacotopia!

Customer Spotlight: The Minnesota Zoo Foundation

This week’s Customer Spotlight shines on the Minnesota Zoo Foundation! Operating since 1978, this organization has supported the Minnesota Zoo and its affiliated programs for over 40 years.

 

In addition to funding the Zoo’s staff and facilities, they also provide support to care for all of the Zoo’s animals, the conservation efforts of wild animals, and the Zoo’s educational programs. The Minnesota Zoo Foundation strives to ensure that everyone has a great experience learning about animals and our natural environment from helping people access the zoo to bringing the zoo to people who are not able to attend.

 

 

The Minnesota Zoo Foundation recently had buttons made for their upcoming Give to the Max Day. This is their annual day of fundraising that provides a unique experience to anyone who participates. This year’s event is on November 15th, and marks the event’s 10th anniversary. It follows a “choose your own adventure” theme that can be enjoyed online from anywhere, including at home! You get to pick your favorite animals from their social media polls during the fundraiser, and the animals with the most votes in each round of voting will be featured on their livestream. Click here to visit their Facebook and vote!

 

This year the Foundation is hoping to raise $75,000 during Give to the Max Day, and if you would like to help support them click here to visit their website and donate.

 

We would like to give a big thank you to the Minnesota Zoo Foundation for choosing us to make your buttons!

 

Customer Spotlight: Storey and the Tellers!

Our next Customer Spotlight shines on the talented group Storey and the Tellers, an alternative rock trio taking on Los Angeles!

 

Storey Sheinberg’s love of music led her to start the group in 2008 at Pitzer College in Los Angeles, California. Storey is currently the lead songwriter and guitarist, and has been a large part of the creative force behind the group since the very beginning. She draws inspiration from her love of music, and musical artists including Bruce Springsteen, The E Street Band, The Lil Smokies, Greensky Bluegrass, Railroad Earth, and the Infamous Stringdusters.

 

 

Since their founding, Storey and the Tellers has quickly gained the attention of the Los Angeles music scene.

 

Belonging to the Alternative Rock genre, their music uses powerful guitar chords to accompany their thoughtful lyrics. Combining their sources of inspiration with their originality, they have created a sound that is distinctly their own.

 

They recently performed alongside other local bands at The Satellite in Los Angeles, CA. We were thrilled Storey and the Tellers chose us to help make the night extra special for their fans by ordering their own custom buttons!

 

 

Interested in hearing their music? Listen to their original songs here on Soundcloud!

 

Be sure to connect with them on Facebook and Instagram for band updates and news about their upcoming shows!

Customer Spotlight: Wes Smith, a Funky DJ from San Diego

Today we are dedicating our customer spotlight post to Wes Smith!

 

Wes Smith is an electronic DJ and producer from San Diego, California, and runs Juice Recordings Studio. His music features heavy bass and remixed vocals to create funky  dance and EDM beats that are sure to get any party started. Since 2011 he has been creating original music and collaborating with several of his peers to make chart toping hits. One of his newest tracks, “We Got it Made” features a collaboration with The DropStarz and can be streamed on his Spotify and Apple Music profiles, and purchased through Beatport and Itunes.

 

Wes SmithHis powerful beats have been featured on many radio programs, dance floors, top podcasts, and more. Wes recently created music on “TTR World Tour”, a combat racing game released in 2013.

 

Wes has performed in venues and festivals across the United States, playing his top hits like “Bring Back That Funk”. You can watch him perform live later this month at the Electric Love Music Festival in Agassiz, British Columbia, and might hear some new music from his albums “Juice Night Out” Volumes 1 & 2.

 

In addition to creating lively EDM music that ranks high on the charts, he hosts a livestream called the Wes Smith Variety ShYo where he talks with friends, peers, and other professional musicians. They talk about their experiences in the industry, their music, and overall experiences. Watch it on YouTube, or listen here on his Soundcloud.

 

You can also find him on Twitter, Facebook, and Instagram. Be sure to also check out his website at www.itswessmithyo.com.

 

We are thrilled that Wes chose us to help him spread the word about his studio using our custom buttons! Order yours today at www.custombuttons.com, and show us how you share your message by tagging it with #WithAButton for a chance to be featured on our next spotlight post.

 

Me & the Bees & Buttons are a Natural Fit

Me & the Bees Lemonade & Buttons Working Together

In the years following a then 9-year-old Mikaila Ulmer’s $60,000 investment win on NBC’s ‘Shark Tank’, she’s become one busy little bee with her company Me & the Bees Lemonade est. 2009.

At 13, the young entrepreneur and businesswoman has a hugely successful lemonade company, Me & The Bees, which she started at just four years old after being stung by not just one, but two buzzing bees. To add insult to injury, both stings happened in just one week.

Deciding to learn about bees instead of dismissing the tiny insects and their duel attacks on her skin; Mikaila unexpectedly developed a fascination for them after many hours of research. She discovered that honeybees are essential to the ecosystem and for the pollination of our crops. She also found out that they are under threat of extinction.

This strange coincidence happened while Mikaila was also trying to come up with an idea for the Acton Children’s Business Fair. While still smarting from her bee stings, Mikaila’s Great Granny Helen sent the family an old cookbook from the 1940’s that contained a recipe for Granny Helen’s special Flaxseed Lemonade.

And then an idea was born. Flavoring her granny’s lemonade with honey made by local bees, Mikaila opened her very own lemonade stand to sell her sweet concoction to neighbors, at city events and eventually, a small Austin pizza shop. She decided to donate a portion of her sales to help organizations like the Texas Beekeepers Association, which conduct research into the preservation of bees.

Little by little, Mikaila began to grow her lemonade business until it bloomed into a full-blown company complete with contracts from Whole Foods and United Natural Foods distribution, enabling her lemonade to be sold in nearly 20 states.

All the attention that Mikaila and Me & the Bees received on ‘Shark Tank” after CEO of FUBU clothing, Daymond John, decided to invest in the company for a %25 stake share later led to an invite to the White House for the annual kids’ “state dinner” in 2015 where Mikaila first met then President Barack Obama. She met Obama again in 2016 when she introduced him at that year’s annual Women’s Summit.

In the last year and a half, she has parlayed her rising fame and success into the creation of the Healthy Hive Foundation, became a member of Microsoft’s People of Action network, speaking onstage with Microsoft CEO, Satya Nadella at the WE Day Conference in Seattle in 2016, traveled to Cape Town, South Africa to teach a class in Finance 101 and was named one of Time magazine’s “most influential teens” in 2017.

As for 2018, Mikaila will take on a brand new challenge: writing her first children’s book. It will, of course, instruct kids on how to start and run their own businesses.

On March 7th, Mikaila will be speaking at the Natural Products Expo West in Anaheim, CA. She will tell her story of bee stings, honey and hard work, called “When Life Gives You Lemons.”

Me & The Bees ordered 1.25″ pin-back custom buttons from CustomButtons.com By Everyone Loves Buttons® to help promote her business at this huge event in Southern California this coming weekend. If you’re in Southern California and will be attending, please stop by booth #N2331 to try out Mikaila’s unique lemonade (available in four delicious flavors) and to show your support with a button.  Always remember when you see Me & The Bees lemonade being sold around town, don’t forget Mikaila’s motto: Buy a bottle, save a bee.

Me & The Bees Lemonade
Me & The Bees Lemonade with Mint

Customer Spotlight: University Outpost (James Madison Football)

For the last half-decade, FCS college football fans watched as the North Dakota State Bison raised the championship trophy year after year. It was a different story in 2016, as the James Madison Dukes were able to end NDSU’s 22-game postseason win streak en route to winning their first title since 2004.

The Dukes started off hot with an 80-7 win in the first game of the season and carried that momentum to a 14-1 overall record. Their only blemish came in a 56-28 loss to FBS North Carolina and Mitch Trubisky, the No. 1 ranked QB prospect for the 2017 NFL Draft. JMU actually led the game 21-14 at the end of the first quarter before UNC rattled off 28 unanswered points to pull away.

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Following that loss, JMU rattled off 8 wins in a row heading into the FCS playoffs. They won their first game against #22 New Hampshire by a whopping 33 points, which set them up with a battle against #5 Sam Houston State. The Bearkats entered the game with the highest scoring offense in FCS. James Madison must not have known that because they dominated Sam Houston State 65-7 to set up a matchup with 5-time defending champion #1 North Dakota State.

NDSU has not lost in FIVE YEARS heading into their matchup with JMU. It was a hard fought battle, but the Dukes were able to knock off the Bison 27-17 to make the FCS National Championship.

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Awaiting them in the title game was #13 Youngstown State; coached by former Nebraska Cornhuskers coach Bo Pelini. James Madison started off strong, but YSU battled back before the Dukes were able to close it out 28-14 to win the 2016 FCS Championship.

One of the most impressive aspects of JMU’s title run was that both in the semifinals and the finals, they were without their leading tackler and No. 2 wide receiver along with 5 other players, who were suspended for undisclosed reasons. Nevertheless, they were able to overcome adversity on the way to hoisting the championship trophy on January 7, 2017.

Everyone Loves Buttons was very proud to be a part of such a special season for the Dukes. We made buttons for each of their home games for the University Outpost, James Madison’s local bookstore, all of which resulted in victories.

Customer Spotlight: Mayor John Mirisch of Beverly Hills

We would like to acknowledge one of our most decorated clients, John Mirisch, during a special time in his political and professional career. Mirisch was just reelected to serve as Mayor of Beverly Hills, California.

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Mirisch previously served as the Mayor of Beverly Hills from 2013 to 2014, as well as from 2016 to 2017 following a brief stint as vice mayor.

Everyone Loves Buttons is happy to have created some election buttons to help spur Mirisch’s ascension back into office.

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He is a hometown kid, who attended Beverly Hills High School before traveling out East to graduate magna cum laude from Yale in 1985. Mirisch started his professional career at 20th Century Fox. He later became Managing Director of the Austrian office of United International Pictures and served on the Boards of the Austrian and Swedish Film Distributors’ Associations and the Swedish Academy Awards Selection Committee.

Mirisch capped off his impressive career in the entertainment industry by working as an executive at Paramount Pictures before entering the world of politics.

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Mirisch is a dual Swedish-American citizen, which allowed him to become the first Swedish national to serve as mayor of Beverly Hills.

During his first stint as mayor, Mirisch formed the Sunshine Task Force, aimed at creating a model of governmental transparency and public participation. He also led the way to establishing the Cultural Heritage Commission to honor Beverly Hills’ rich history and architectural legacy.

We want to wish Mayor John Mirisch and the city of Beverly Hills the best of luck in the years to come.

Customer Spotlight: Ame Dyckman, Children’s Book Author

Everyone Loves Buttons is happy to be a part of the increasing success of children’s book author, Ame Dyckman. Just as everyone loves buttons, everyone also loves a good story, and who better to tell one than the upbeat, outgoing and colorful character that is Ame.

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From her vibrant hair color to her big-eared cat, Dyckman is quite the follow on Twitter as she spreads the word about her books and gives you a glimpse inside the adventure that is her life.

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Dyckman authored the New York Times BestsellerWolfie the Bunny.” Along with illustrator Zachariah OHora, Ame gives us a fun and fresh perspective on some very real life scenarios including adoption, stereotypes and sibling rivalry. This book is perfect for children and parents alike, and it displays a great message…that despite our differences, we are all one in the same.

“Wolfie the Bunny” racked up plenty of accolades including:

  • Parents Magazine Best Fictional Picture Book 2015
  • The Huffington Post Best Picture Books 2015
  • ASLC Notable Book for Children
  • School Library Journal Best of the Year
  • NYPL 100 Titles for Reading and Sharing
  • Wilde Award Best Picture Books Ages 4-8
  • A Bank Street College Best Children’s Book of 2016

 

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Dyckman and OHora followed up with “Horrible BEAR!” This book is a terrific display of friendship, something that will often test your patience, but through understanding and forgiveness, can be the most rewarding battle of your life.

The New York Times had some wonderful things to say about Dyckman and OHora’s follow up to “Wolfie the Bunny”:

“As fun as a theme park ride… Dyckman and OHora specialize in full-spectrum emotion and offbeat charm.”

 

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Ame’s latest book entitled “You DON’T Want a UNICORN!” is set to release on Valentine’s Day 2017. This time, she teamed up with the hilarious Liz Climo to inform all the younglings to be careful what you wish for. Unicorns may look pretty and majestic, but they are a whole lot to handle as a pet in this sure-to-be new hit.

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We look forward to continuing our professional relationship with Ame as she continues to produce tremendous stories for the youth of America. Everyone Loves Buttons is proud to support such a wonderful cause… child literacy and imagination!

If you are interested in purchasing buttons of your own, check out our website at custombuttons.com!

Customer Spotlight: MTSU Alumni Association

Murfreesboro, a small city 40 miles southeast of Nashville, is home to the second largest university in Tennessee. Middle Tennessee State University was established in 1911 and has become one of the most prestigious higher education institutions in the southeast.

We wanted to shed some light on one our many valued customers, the MTSU Alumni Association. This organization has been doing some terrific things to connect the university’s rich history of alumni with its current crop of young college students.

The MTSU Alumni Association holds a number of events for Blue Raiders of all ages to attend. Some of these events include their alumni summer colleges and spring weekends, where alumni can attend workshop activities to further their education in a fun and friendly environment. There are also watching events hosted by the Alumni Association for MTSU sporting events.

MTSU Alumni

There is also a Young Alumni Group comprised of former Blue Raiders ages 35 or younger. Their goal is to help the new age of MTSU graduates find careers, connect with other alumni and become an important part of the MTSU community.

MTSU Alumni

Feel free to visit the Middle Tennessee State Alumni website to find out how you can become a part of the Blue Raider family. While you’re there, check out the many services they provide including career services, finding fellow classmates and opportunities to donate to the university itself.

MTSU Alumni

You can also order MTSU gear and commencement DVDs, get a replacement diploma, look through their virtual yearbooks, check out all the alumni discounts that are available and much more.

MTSU Alumni

You can find them on Twitter at @MTAlumni and Facebook at @mtsualumni.

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For all alumni and parents of alumni, you can snap a picture of yourself wearing your MTSU button and tweet it at @LuvMyButtons with #LuvMyButtons for a discount on your next button order.