One of the biggest mistakes business owners make when designing their custom buttons is that they try to squeeze too much into the design. Even a relatively large button, like a 6 inch round button, can only fit so much in terms of graphics and text and be visible from far away. Buttons are often called walking billboards because they can catch peoples attention from far away. But think of the billboards you actually notice when drivingchances are they rely on a few short words or catchy phrase, one large graphic, and primary colors. Too much information, even on a billboard, is too much for someone to take in completely one go. When it comes to billboards and buttons, less is more. Read More
If you’ve ever seen someone walking down the street wearing a button, you’ve probably wondered what it’s for and what it says. That is the appeal of buttons they’re not something you see on everyone every day. They stand out from the norm and if someone is wearing a custom button pin, you know they have something to say to the world. What can a button do? In this era of digital marketing, something personalized and tangible such as a button pin, can go a long way to make you more memorable to a customer or client. Buttons are visual A custom button worn by staff or supporters gives a company the opportunity to engage anyone they come across in a visual way. A fun, vivacious company will want a button design that really pops with bright colors and images, even steering away from the traditional round button and choosing a square or rectangle one can help you say: we stand out. A company that is more traditional, and perhaps even subdued, can use a branded logo or imagery they feel represents them well, along with basic or neutral colors. Just because your button doesn’t have bright colors and loud images, doesn’t mean you’re boring. You’re telling people that you’re professional and want to be seen that way. Buttons are a voice A button or custom pin gives a company the opportunity to tell people who you are in a few short words or with a picture. A simple mantra like Carpe Diem, or a strong word like Believe, can make a strong statement to everyone who sees your button. A short company or campaign slogan is something that can go a long way as well. A strong image or a slogan that stands out will keep people talking about you and your button pin. They may think about it and laugh, or it may cause them to go deep into thought, or simply jog a happy memory. Where and how can I use buttons? There is a plethora of ways to use buttons as part of your marketing strategy, some ways you can use buttons are more basic, but others will help you stand out from the rest.
- Give away a button
- Use buttons for a prize drawing
- Use a button as a business card
- Send a button in the mail
- Wear your button