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School is Back: Using Buttons For School

Summer is sadly coming to an end, but this means it’s time to start thinking about the up and coming school year. Elementary, middle, high school, and college will be in the full swing of things this year after being away from fully in-person school for so long. Now is the perfect time to get custom-made buttons for school. 

A dark blue button that says "Educating is my superpower"

Schools can have many uses for customized buttons, they can be used for fundraisers, spirit gear, name tags, keepsakes, and so much more. There are many fun events in the school year with that comes many opportunities to create some awesome customized buttons!

Buttons for School Clubs

When school starts back up there are normally club fairs where all the clubs set up a booth and try to get people to join. Buttons are perfect for events like this. When someone signs up for the club they get a button to put on their backpack or person. It’s a fun way to show off what club you are a part of and the club could get more recognition around the school. 

Buttons aren’t always small, they can come in a size that is perfect for tabling. A 6-inch button with an easel backing can get involved when at club fairs. Using the 6-inch button for tabling at a school fair makes the information that will be on the button to be more readable. Also using a button will make your table stand out for having a unique way of displaying information. 

Clubs could also use buttons for fundraisers. If a club is wanting to take a trip they’ll have to come up with the funds to do so. Selling button pins to the rest of the students is an easy way to come up with the money they need. 

Getting the Students Involved

Clempson paw print logo with text saying "Class of 2024"

Buttons are a good way to get the students involved as well. Having a design contest among students, where they submit designs and their peers vote on their favorites, is one way to them involved at the school. Whichever design wins can go on buttons, or multiple designs could win. Having an event that encourages students to be creative is a way to keep them interested.

Sports Team Buttons

Sports can be an exciting event for schools. Many school sports teams do fundraisers to raise the money they need for extra costs. Something they could do is sell buttons to families and fans, not only will this raise money but it will also be fun for the fans. For parents, it’s fun to get a button with their child’s face on it to wear to their games and show their support.

With sports, you can use buttons for many different things such as rival school games, championships, team accomplishments, and more! Buttons will help promote team pride whether it be for middle school, high school, or college level. These buttons can also be a good keepsake, to look back on and remember the fun and greatness of this time in the player’s life.

Buttons for School Graduation

Graduation is a big deal for any grade especially high school and college graduation. What better way to commemorate this accomplishment than with a button or magnet. You could put your student’s senior pictures on the button and wear them with pride as you support your student getting their diploma. Schools can also get involved in this by creating special buttons for that year’s graduating class. 

Class reunions allow old classmates to reunite and catch up on what is happening in life after graduating. Creating a special alumni button to commemorate the event that can be sold or given out is a good keepsake for those attending.  

Graduation announcements for high school and college are usually sent out to friends and family before the ceremony. Instead of sending printed graduation pictures, you could send magnets with the graduate’s senior pictures on them. This is unique and creates more of a purpose for the pictures you are sending out. 

A purple button with text saying "My kid is a legacy HSU Alumni & Parent"

Orientation/ Welcome Week

High school and colleges will often have a few days that are focused on welcoming the new students and get the returning ones back into school. There are normally lots of fun activities or even free give-aways for the students to get some spirit gear. Something that can be included in this giveaway is custom-made buttons that represent the school. These buttons can be used throughout the years attending the school and even after. 

Another way to use buttons during your school’s orientation or welcome week is with name tags. During this time of the year, the students are meeting so many new people. With meeting all the new people it can be difficult to remember everyone’s name. Having name tags is an easy way for at least the leaders and staff at the orientation groups to be recognized and remembered.

Spirit Gear

a button with a school crest and the school name with dad

School pride is something that makes school fun. Pep rallies, being in the student stands at a sporting game, and homecoming events are all fun things that students get involved in. For many students having cool spirit gear elevates the fun they have. Creating buttons for school after so much time of not being able to fully experience school would be a good thing. Buttons are fun and can be pinned on many different places such as backpacks, shirts, hats, lanyards, stick it to lockers, and more. 

Parents also love spirit gear, as many enjoy supporting and trying to be a part of what their child is doing and where they are going to school. Making a spirit gear line targeted to the parents would help keep the parent interest and have more people wearing the products that the schools design. 

We have a wide variety of button sizes to offer those who are interested in making buttons for an event. For those interested in creating their own buttons for a school event, our website has more information on the creation and ordering process. We also have examples of buttons that schools have used in the past available located on our website. Click HERE to see them. 

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Twitter: @LuvMyButtons

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Using Buttons At A Trade Show

A graphic of people going up to a booth at a trade show.

Trade shows have been around for quite some time. This past year we have seen many changes in how things are done in the trade show world, but they’re finally getting back to normal. Trade shows are good for sharing your companies products to the market that would be interesting in buying them. With this event being back to in-person using your promotional products it much simpler again. When you are picking your promotional products it’s good to think of them as an investment. Giving out something small and easy like a button can help attract customers to come back and buy what are you selling. Using buttons at a trade show helps with getting your name out to the public and leaving them with something helps them remember you. 

Handing Out Buttons

80% of attendees believe audience engagement and free samples significantly help define their purchasing decision. This statement is good to keep in mind when preparing for a trade show. It’s safe to say that the majority of people enjoy getting free things, no matter what it is. When using buttons at trade shows, they are the perfect size to not overwhelm the recipients of the buttons. Part of the trade show culture is walking around all day to see the booths each person wants to see. If your promotional item is too big it can become annoying for the people to carry around all day. If the promotional product is too small then it could get lost in the pile of other promotional items from the other vendors. 

Different Button Tactics

A tactic to compete with the other vendor’s promotional items is to make your standout as much as possible. Buttons have a space big enough to create a design or logo that will catch a person’s eye. Adding a little flair to your promotional product could do good things for your company when trying to get customers to remember you. 

Now that we have moved back to in-person, it is important to make those face-to-face interactions count. A friendly smile, a good conversation starter, and being interactive with the audience are all good things to keep in mind when working a booth at a trade show. Besides using buttons as a promotional product to hand out, you can all have the members of the booth wear buttons. This can act as an eye-catcher and a conversation starter. “Ask me about” buttons are a great tactic to get someone walking by to talk to you. This type of button makes a person curious and want to learn more about what is said on the button. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

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3 Reasons to Buy Buttons Made in The USA

Supporting companies that make their products in the USA couldn’t be more important in today’s economy. It allows American companies to continue growing. Three of the benefits to buying in-country rather than out are jobs, quality, and economy. At Everyone Loves Buttons®, all of our products are 100% made in the USA. The materials we use come from all over the US ranging from California to Wisconsin and many of the states in-between.

A render to a button that says "Made In USA" with the US flag on it.

Jobs

Continuing to buy USA products helps keep existing and creates more jobs. The more buttons ordered, the greater the number of American jobs needed to make button parts and assemble the completed buttons. Creating work for Americans has always been a balancing act, and buying US-made helps maintain and create more job opportunities for Americans.

Dollars Stay in the US

By making the choice to buy a button made in the USA, you’re keeping your money in the USA. Keeping money in the USA helps grow our country’s economy. By helping the economy you are also helping your fellow Americans. With the materials that we use to make our buttons, it is nice to know that we are contributing to keeping the money in the country.

Quality Buttons Made in the USA

When you buy buttons that are made in the USA, you know you can expect great quality. If you’re ordering a large quantity, you want what you’re paying for to be the best quality and nothing less. When you have a guarantee that your buttons will be the best that they can be it’s comforting to know when choosing the manufacturer to go with. It’s something to note that the US product quality is held to a higher standard than in some of the other countries you can buy from.

According to the Manufacturing Institute, manufacturing supports an estimated 12 million jobs in the US. This number was more than 19 million in 1978. Everyone Loves Buttons® is proud to say all of our button parts are manufactured in Wisconsin with USA-made steel, and assembled in Phoenix, Arizona on our button machines that are also made in the USA! Purchasing products that are made in the USA strengthens the American dream. Remember, if we each spent just 5% more on made in USA products we could help create 1,000,000 new jobs!

Where we source our products and parts:

  • Button Printing & Assembly – Our Manufacturing Facility in Phoenix, AZ
  • Button Parts & Zipper Pull Versa Back Parts Manufactured – in Fond du Lac, WI
  • Button Machines Manufactured -in Fond du Lac, WI
  • Custom Banners & Feather Flags Manufactured – in Phoenix, AZ
  • Custom Die-Cut Magnets Printing & Assembly – in San Diego, CA
  • Custom Stickers, Die Cut Decals, Sign Printing & Assembly – in Lenexa, Kansas
  • USA Made Custom Baseball Type Hats &Embroidery – in Denver, Colorado
  • USA Made T-Shirts – in Los Angeles, CA
  • Custom Screen Printing of T’s – in Phoenix, AZ

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

The New Trade Shows: Using Buttons At A Hybrid Trade Show

A graphic of someone working a booth at a trade show with a small crowd around them.

Trade shows have been around for quite some time. This past year, we have seen many changes in how things are done, including trade shows. Virtual events have become the new in-person. As we work towards getting back to normal life, hybrid events have started becoming more popular as well. With hybrid events, there are many positives that can come out of them. Using buttons at a hybrid trade show is helpful in getting and keeping visitors’ attention to your booth. For those visiting your booth online, it can be a little more tricky

Reaching A Large Audience

When trade shows were all in-person, there would be an issue with the number of people that would be able to attend. If it was necessary for an attendee to travel to the event, that can be very time-consuming. Some people don’t have the time to travel to all the trade shows. With hybrid shows, this gives those unable to make it in-person a chance to still attend the event from wherever they are located. 

Buttons are a product that can help you reach that large audience you would be dealing with. Handing out buttons with your product or a specific design on them will help pull people into your booth. They also can continue pulling people in after sending the online attendees their very own button. The button is also a low-cost promotional product, handing them out to a large group of people won’t put a big dent in your pockets. 

Crowd Control

Even though more events are starting back up again, not everyone is comfortable being around big groups of people quite yet. Having the hybrid option allows a sense of control in that area. Being able to split up a group of people as big as the group that would normally attend a trade show makes the event easier to handle for those running it and would create ease for those uncomfortable.

Creating buttons to display to those coming to your booth that you have been vaccinated or are still trying to social distance is a good use for them. Keeping the audience up to date on how you and your other booth members are handling this situation. Buttons are something that is easy but can have a big impact in this way

Promotional Products

Promotional products are big in the world of trade shows. Every booth you would go to has some kind of product with the company name. Having a smaller in-person crowd can help ensure that everyone who comes to your booth or walks by gets one. Buttons stand out more than a pen and have the capability of being bigger and easier to read.

Using buttons at a hybrid trade show can work for both the in-person and online crowd. For those attending the event online, they too can get a button. Collecting a mailing list of the attendees and sending them your button can help continue the interaction after the trade show to remind the visitor of your business or products. 

Face To Face Interaction

With a hybrid event, you are still getting some face-to-face interaction with those attending in person. This type of interaction is more impactful than over a screen. Even though you still will be having guests attend via computer, the small group of individuals that choose to attend will be able to make those connections again.

It’s easier to have a conversation in person about something you are trying to sell to others. A hybrid event takes some of the pressure of getting your product across to people by being able to show them the product in real life. With that being said it is still important to devise a plan on including the online group and make their experience as similar to the in-person group as possible.

With hybrid events on the rise, it’s important to have your game plan figured out. Knowing who will be monitoring the online group of people and who will be speaking with those who are in-person. It is also important to plan out how the people attending online will be able to receive their promotional button. Keeping both crowds engaged and interested can be done by using buttons at a hybrid trade show. To learn more about using buttons in an event setting click HERE for our “Event Marketing Tips for Success” Blog post. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

10 Ways To Use Custom Buttons

Buttons are known for being a promotional tactic, but there are so many other uses for them. Getting creative with your uses only makes having buttons more fun! You can put pretty much anything you want on a button to have it displayed for whatever the reason or occasion might be. This list might only include 10 ideas of ways to use custom buttons, but there are countless other uses for them. 

A variety of buttons with different designs showing the potential buttons have.

1. Display Art

Artists display their art in many different ways; sculptures, pictures, drawings, paintings, and many more. They sell their work to people to make a profit. What if they put their work on a button? Placing art on a button could increase the number of people who get to see their work. People could walk around displaying the artists’ work for the public to see and admire. 

2. Bachelor/Bachelorette Party

During a bachelor or bachelorette party, there is normally a purchasing of some type of product to show what the group is celebrating. Getting buttons would work great! Imagine putting the significant other on the button or a funny saying on it to show that you are celebrating.

3. Chore Chart

Chores are a regular thing in a household but they also have a tendency to be forgotten about. A fun and creative way to remind yourself of chores are button magnets. Since they would have a magnet backing they can be placed on a fridge. A visual representation of what to do around the home in a location that the entire household can see will help hold accountability. This method would also be satisfying to be able to move the button from the “Do” spot to the “Done” spot. 

4. Name Tags

Using buttons for name tags gives you the freedom to personalize them. Adding a design or a specific font for the name tag will make them unique. Name tag buttons can be used in more places other than the workplace. Places such as large group gatherings, reunions, trade shows, and many more. 

5. Family/Group Trips

For some family or group trips, people like to get a matching product, sometimes that could be a shirt or a hat, but what about buttons? Buttons are small and easy to pack in a bag to take with you. They are also customizable, you can put whatever you want on the button. Making buttons for a trip is a good memorable item of the trip. Ways to use custom buttons for this event is putting the year and location on the button is a good idea to remember all the fun that will be had. 

6. Birthdays

You only turn an age once, right? So why not celebrate! Having birthday buttons is a fun and creative way of showing everyone around you that today is your day. Being able to design it specifically for you or the person whose birthday it is, is special. 

7. Baby Shower

Baby showers are normally filled with cute games and activities. One of which could be guessing the gender or the name. For this activity having buttons that people can wear that have their guess on them is a good way to use custom buttons. Buttons could also be used as party favors in this case. Making a design for the event for everyone to take home with them to remember your shower. 

8. Fridge Magnets

A fridge without magnets is like toast without jam, it’s not as exciting! Making magnets that show off things you’ve done or places you have been, showing the people that come to your home that you are proud of these things. Putting kid’s pictures from school, family pictures, or a favorite quote are all things that could go on a fridge magnet.

9. Parades

Parades are the perfect location for buttons. If you are handing them out or showing your pride, buttons are a good choice. Putting a logo or putting what the parade you are attending is a good idea of how to utilize customizing your buttons. 

10. Decorate Clothing

Buttons are back in style! Adding buttons to a jacket or bag makes the item more unique and personalized to your style. Creating buttons that fit you and what you like, for example, a quote or image that you enjoy is a good thing to put on your button.

Buttons are fun and don’t have to be all about business promotion. Using buttons for an event and personal use is what makes buttons special and versatile! To learn more about making your own buttons click HERE.

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

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Using Custom Buttons for Business Promotions

Using Custom buttons for business promotions is a great tactic. Something as simple and small as a button can be used in many different ways. Using buttons for promotion has been used for many years now. It is a cost-effective way to get small amounts of meaningful information out to the public. During this time in the world, companies are working on getting back to where they were just over a year ago. Promoting a re-opening and new services is a good way to draw your customers back in. Handing out buttons with the details of the promotion on them is a good way to do this. 

Three small buttons showing text describing a sale at a business location.
This is an example of custom buttons for business promotions, they are promoting a sale that is happening in the store. Keeping the customers informed of what is happening in the store when talking to an employee. 

Different Ways To Use Custom Buttons for Business Promotions

Wearing Buttons at Work

Buttons are eye-catchers, when you walk by a person wearing a button do you look? Most people will answer yes to this question. This shows that using custom buttons for business promotion works. If your company works out of a store location having employees wear a button on their uniform can work like a “walking billboard”. The buttons could display a wide range of topics on them such as a new store promotion, new product, or an ask-me-about button that can spark up a conversation. 

This will help keep the customers aware of what is happening promotion-wise in the company. 

Handing out Buttons 

Most people love to get free items with a purchase. A custom button with the company logo is a good way to grow your brand within the community. Growing a brand can be tricky, coming up with marketing ideas isn’t easy and takes time. Buttons are a fast solution. Being able to make customized designs for the buttons gives a lot of freedom of what you can do with them. 

Handing out buttons also helps a customer put a person behind a business. Having a person-to-person interaction is more memorable than anything else you could do online. It also gives the customer something to hold onto with your name on it to look back at. 

Celebration Buttons

Business milestones can be something to celebrate, whether it be a one-year anniversary or 25 years. A button is a good way to commemorate that event. Showing pride in a mile-stone shows a company’s confidence and dedication to the business which can be reassuring to customers and future customers. When using buttons, it is very easy to customize them for your needs. Using buttons for events is easy and because the price per button is so low, handing them out for free can be cost-effective in the long run.

Button Mailers

Using custom buttons can be more effective than sending out promotional emails. It’s likely for an email to end up in the junk box of the receiver but mailing and handing out buttons to customers makes it more likely they will see the promotion. Handing out buttons instead of handing out a business card is also more likely to help a business stand out. A business card can be easily thrown out with other papers, while a button stands out and will be noticed in a stack of papers. 

Imagine getting a button in the mail from a company you’re a customer for. That experience would be very different and stand out to you when you think of that company in the future. 

Walk Around advertisement

When coming up with a design for promotional buttons it is a great idea to come up with something that people would want to put on their backpacks or person. When people wear the buttons that is free advertisement walking around town. Some people won’t even realize they’re doing it, they might just think the button is cool! 

A good idea for a button would be to have your company’s catchy and eye-pleasing logo or design on it. To learn more about how to make catchy buttons continue on to our previous blog post. Click HERE to go to the blog. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

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Tips for Making Catchy Marketing Buttons

Just do it. I’m lovin’ it. Are you in good hands? It’s probably safe to assume that you immediately recognize these slogans and the companies they belong to. That’s the power of a great slogan–it instantly reminds customers of your company and your brand promise. Buttons are known as walking billboards, and using catchy marketing buttons in your next campaign can help quickly expand your brand awareness. But how do you come up with a catchy slogan? And will it stick in the minds of your audience?

Buttons showing branding and slogan examples.

Here are four slogan making tips for catchy marketing buttons:

1. Keep it Short and Sweet

The shorter the slogan, the easier it is to remember. “Got milk?” is only two words long but is arguably one of the most successful advertising campaigns. Using fewer words helps your audience quickly recall your brand and products.

Shorter slogans are also better for making buttons, as it gives more flexibility when designing, and lets you make your text larger within your layout. It is also much easier to make a bolder design that will truly stand out from the crowd with less text.

Need tips for designing your buttons? Check out our previous blog post for some helpful advice!

2. Focus on the Long-haul

It can be tempting to use a slogan that plays on popular culture or a trending meme to quickly get attention for your brand. While this could be a good strategy in the short-term, you should also be careful as this can make your slogan feel dated and out-of-touch fairly quickly.

Focusing on a more timeless approach to your messaging will ensure your brand’s slogan still feels fresh and catchy, year after year. When using buttons in your marketing campaigns, this also provides the opportunity to use your buttons over a longer period of time while remaining relevant.

3. What Makes Your Brand Special?

Your slogan’s job is to encapsulate your entire brand in one sentence or less. So what makes you stand out from the rest? Answering this question can help lead to your own catchy slogan, while staying true to your brand.

Keep in mind, creating a feeling or evoking emotions can help your audience connect with you, and will make others curious about your brand. This question can also work to inspire your next marketing campaign, where using buttons can help you express what makes you unique to your audience quickly and effectively.

4. Use a Unique Slogan for Catchy Marketing Buttons

It might be tempting to try and play off the popularity of another brand, but if you really want to stand out you must have a unique slogan. If your tagline is very similar to another company, especially a bigger brand, people are going to confuse you with the larger brand. Make sure to always check that your slogan is not being used by another company.

This might seem like more work for planning out your marketing, but it will pay off over time. Using a unique slogan means you are staying true to your brand, which your customers will notice and appreciate.


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Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

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Five Reasons Why Custom Button’s Button Pins Make Great Marketing Tools

Button pins are perfect for give-a-ways, advertising (for employees to wear), fundraising, or purchasing for resale for a profit in today’s retail environment by having us pin your buttons to a customized Button Card (custom pack) or as a front counter Button Box (impulse sales).

They are everywhere, just look around, and just as fashionable and popular today as they were in simpler times past. Buttons have NEVER gone out of style and will endure well into the future as long as there is something to say and a place to pin them on you can’t go wrong purchasing and wearing a button to get your message out.

1. Button Pins Travel Like the Internet: Fast!

They are the perfect size to Express Yourself. Companies love to use custom button pins for marketing their brand because they are “silent salesman” for employees and mini billboards being paraded through town by satisfied customers. And, people take them wherever they go on their backpacks, jackets, hats and more! What’s a better consumer endorsement than seeing your brand on others?

2. Button Pins are Super Affordable and Effective

Businesses big and small love to purchase them because they are inexpensive and are very effective at catching customers’ attention.

In fact, the more you purchase the more money you save. They are also popular with politicians because they can be handed out by the hundreds at rallies while staying in budget, or by organizations fighting for a cause using them as a fundraising option. An economical choice that produces great results time and time again!

3. Custom Button Pins are Fantastic Emotional Triggers

All those great memories of days gone by… Go through a keepsake box from high school or college and you will likely find a stack of tin pins.

They take us back to a simpler place in time, holding the memories of our first rock concert, campaign election or favorite brand growing up. These days buttons can be custom printed to commemorate a birth, anniversary or class reunion. They have crossed over many genres, and still continue to evolve.

4. Buttons are Timeless

If you’ve ever had the pleasure of going to an antique show or state fair, you probably stumbled across some from years past.

Collectors love to assemble a collection of buttons used in promoting products like cigarettes, cereals and gum. Today’s businesses still see the value in advertising their products with them because they are in such high demand as collectors items. The more original and unique the artwork and catchphrase, the better the chances your tin pins are going to become a timeless piece of advertising history.

5. Buttons are Just plain FUN!

Let’s not beat around the bush, button pins have had such a long life because they are fun for young and old alike.

Whether you are advertising a fast-food chain, fundraising for a worthy cause, an event at your school or university, political candidate, birthday party or just trying to express yourself, and they are sure to make us smile. What better way to advertise a product than with a piece of history that has captivated people for centuries and will continue to do so for centuries to come.

Your Trusted Custom Button Pin Supplier

We have the sizes and shapes that will generate the most return on investment and get noticed, as well as the quality, value, and service you are looking for.

With a low up-front cost, our button pins are a great choice to help advertise, raise funds, or retail and generate a generous profit for you individually, your organization, or your company. Give us a call today at (623) 445-9975 to discuss the many product and custom packaging options available to you.

Event Marketing Tips for Success

Increasing brand awareness is super important to every business, both big and small. Attending events, like conferences and expos, is a great way to quickly introduce people to your products and services. But where to start when planning out your marketing strategy? Read on for some helpful event marketing tips to jumpstart your planning!

Illustration of a man at a booth with graphs, speaking to a crowd of people.

Set Clear Event Marketing Goals

Having clear marketing goals is important for every business, and plays an even more vital role during larger events. Setting goals helps direct your marketing efforts and guides decision making to produce results.

Some examples include having “x” number of people sign up for your newsletter, or reaching a number of sales. The goals you set should be able to be measured concretely, and completed within a specific timeframe. Avoid abstract goals that are hard to measure, as this will make it harder to tell if you were successful.

Setting goals before your event is a great way to determine the effectiveness of your marketing efforts. The feedback from your event can help with future marketing efforts, and lead you towards the path of success.

Prepare Visible and Memorable Marketing Materials

Having a strong visual marketing plan is our next event marketing tip. This can help attendees remember your pitch when they see your logo in the future. Your marketing materials should get your audience’s attention and quickly provide key information about your business and services.

It is important to keep marketing materials true to your company’s branding, as they will greatly impact your brand perception. New design trends can be good for keeping your visual marketing looking fresh and updated. However, make sure you only use trends that are the best fit for your company. If a trend does not naturally fit your branding, your audience will be able to tell!

A final tip for your visual marketing is to keep your materials cohesive. By keeping everything cohesive your audience will be able to focus more on your message. Plus, you will improve brand recognition with your audience by having a consistent appearance.

Keep Event Marketing Easy to Understand

Who are you are trying to reach? What action do you want them to take? What do you want them to remember about your company?

These are important questions to ask both before and during your event. The wrong way of communicating can turn off potential clients, and make it harder to reach the goals you set earlier. This makes clear communication one of our most important event marketing tips!

Aim your messaging and communication strategies towards your desired audience, and make it easy for your audience to understand you. Having a clear message and purpose will help you be more memorable and recognizable to your audience later on.

In addition, prepare direct answers for questions your audience might ask. Your audience will appreciate having clear answers to their questions, and will consider you a knowledgable expert on the subject.

Use Promotional Items and Giveaways for Event Marketing

Free promotional items are a great way to expand your brand awareness while leaving a positive impression on your potential customers. Everyone loves to receive free stuff, and incorporating your branding into giveaway items is a great way to accomplish this.

Button saying "your custom design here", with a bottle opener backing.

Promotional items are also a great way to help your customers display their brand loyalty after your event. Plus, choosing functional items like portable chargers, bottle openers, or customized mirrors gives you the opportunity to integrate a piece of your branding into your customer’s everyday life.

Follow Up After Your Event

The last of our event marketing tips is to follow up with your new audience. Even after the actual event is over you can still communicate with your new audience! This is the perfect time to follow up with your new leads and subscribers, as they will quickly remember you. 

It is a good idea to have follow-up marketing materials prepared for after your event to prevent gaps in communication with your audience. By doing so you can stay “top of mind”, and grow the positive relationship with your new audience. However, make sure you do not send too much at once, as your audience might view this as spamming and unsubscribe!

Conclusion

There is a lot of planning needed for event marketing, but your efforts will pay off when you keep these tips in mind. By keeping your messaging clear and memorable, you are sure to impress your audience and increase brand awareness. And don’t forget to check out our website to find promotional products for your next event!

How to Make Your Own Buttons

Pin-back buttons have been around for a very long time, and are the perfect accessory for expressing yourself. Show off your treasured photos, display your support for special causes, or even share your favorite phrases with the world. But did you know you can make your own buttons?

With some creativity and the right tools, you can turn your idea into a customized button to wear and share with others!

Materials for Making Your Own Buttons

The first step to button making is gathering all the supplies you will need, and making sure you have enough to make your buttons. You will need:

Materials to make a button: a hand machine, scissors, mylar sheet, printed design, button shell, and button backing
  1. A button press
  2. Scissors
  3. Circular mylar sheets
  4. Your button design graphic
  5. Steel button shells
  6. Steel button back with pin inserted

A quick note about the button press: we will be focusing on using a manual hand-press for this tutorial. Although the general process might be similar, electronic button presses will have different operating instructions. Make sure to consult any instruction manuals before making your buttons.

Designing Your Buttons

To make your button customized, you need to have a design! You can put just about anything on a button, from your favorite photos to personal logos, phrases, and more.

When you are making your design, always keep your button size in mind. Small buttons are perfect for simple designs, while larger buttons have more space and can show more complicated details.

Button Design Templates

Once you have your design idea, the next step is to find a template to use. Templates are great for making sure your design idea will work for your buttons, without making a lot of test buttons.

We offer free button templates on our website, and even have a helpful tutorial for how to use them (plus some design tips from our Graphics Department).

Printing Out Your Button Design

Once you are happy with your button design, it is time to print! In the design program of your choice, put as many of your button layouts as you can comfortably fit. Leave some space between each layout, as this will help with cutting them out.

Next, check that your design program and printer settings will have the design printing at the full 100% size before printing. This is very important, as altering the size can cause the final printed design to not fit in your button press.

Button design templates on a printed sheet of paper

Then print out your button designs, with a few extra just in case! 

Cutting Out Your Button Design

After your designs are all printed, it is time to trim them for use with your button press. Using your scissors, carefully cut out the design using the outer line of our template as your guide. Make sure to trim the graphics as accurately as possible, as it will help keep your design centered in the press.

Cut out the printed design with scissors

Once all your button designs are all trimmed, it’s finally time to press your buttons!

Using a Hand Press to Make Your Own Buttons

Gather all your button materials listed above, and organize your working area for button making. We recommend having separate areas for your parts and the completed buttons.

What is a Hand Press?

A button hand machine

A button hand press is a manual machine for making buttons, with no electronic parts. The press mainly consists of a stable base, swinging “arms” with slots for the button parts, and a lever that is pulled to physically press the button parts together.

The different slots of a button machine, slot one on the left and slot two on the right

Although it looks complicated, these button presses are actually very easy to use. Because of how the slots are shaped only certain parts can fit each slot, which helps with keeping track of the arm positions. One slot will have a deep circle-shaped groove (seen on the left in the above image, this is considered the first slot), while the other is overall deeper and does not have a groove (seen on the right, this is the second slot).

Pressing the First Half of Your Button

Placing the button shell piece in the hand machine

Make sure the first slot (with the circle-shaped groove) is in the very front of the machine, which will help us with aligning the design graphic. First place the button shell in the circle-shaped groove in the slot.

Placing the printed graphic in the hand machine

Next, carefully place your button design graphic so the “tick” mark at the top is centered. This makes sure your design will have the correct orientation for your finished buttons.

Placing the mylar sheet on the printed design in the hand machine

Finally, place a mylar circle on top and rotate the machine’s arms so the parts you just placed are inside the press.

Firmly pull down on the press lever until you reach the bottom, and then push it back upright after a few moments. This first press combines the steel shell, printed design, and mylar circle together. The button is now halfway done!

Finishing Your Buttons

Button backing piece placed into second slot of button hand machine

Place the button backing part (the one with the pin inserted) into the second slot with the pin facing down and horizontal. You should see the wavy part of the pin (this sits inside the completed button, to keep the pin stable) when the part is sitting in the slot. This makes sure the pin is horizontal on the final buttons, and can be used to wear it once finished.

Next swing the arm the opposite way to be in the press. Don’t worry about not seeing the first part that you pressed earlier! The button press lifts up the first part so it can be pressed onto the second part.

What the finished button looks like after pressing

Pull down on the button press’s lever again, and lift once a few moments pass. Swing the arm around one final time, and you should now see the completed button in the slot.

Repeat these steps as many times as you want until you reach the number of completed buttons you need, and enjoy your customized buttons!

Need Custom Buttons or Parts?

Visit our website at www.custombuttons.com to order your own customized buttons, or order more materials to make your own buttons!