There are many different ways you can promote your business; with custom designed bumper stickers, postcards, t-shirts, pens, and more. But have you ever thought about using buttons? Buttons account for 4.3% of sales in the promotional products industry, and are very popular for political campaigning, but there are plenty of other ways that different businesses can use buttons to promote their business.
Here are 4 ways you can use custom buttons:
As customer giveaways.
One of our customers, Pizzeria Bianco, hands out custom buttons as mementos to happy patrons. These buttons are little badges of honor for those lucky enough to get a table at Pizzeria Bianco, which has been rated as the best pizza in the US by Bon Appétit, Vogue, and Rachel Ray. Proud patrons wear the buttons around town, helping spread brand recognition and building some buzz for the restaurant.
As promotional materials.
Buttons are like walking billboards; they go wherever the person wearing them goes! Buttons make for great promotional materials. Not only can you hand them out to customers, you can also have your staff/employees wear them to promote various deals or specials at your business. For instance, retail employees might wear buttons promoting a new line of clothes or clearance event. Because buttons are so sturdy, you can keep the same stash of buttons until the promotion runs again. Unlike a more expensive product, like a jacket or branded watch, which are viewed more as thank you items for repeat customers, buttons are a great way to make customers aware of your brand or products, as most customers look at them as a form of advertising already.
As tradeshow handouts.
Providing promotional gifts, like customized buttons, to attendees at trade shows, increases the likelihood of them remembering the name of your company. For instance, at the Detroit Auto Show a few years ago, Everyone Loves Buttons® CEO Maura Statman helped organize a custom button printing booth, where show attendees could design their own buttons. Those buttons got people talking and interested in our booth, turning it into a destination spot for conference attendees.
Unlike paper coupons, buttons can withstand a little more abuse and they are much harder to lose! You could hand out smaller custom buttons as if they were coupons and offer customers 10% off, a free dessert with dinner, or some other little deal designed to pull people in. You can collect them when your new customers come in and, provided they are still in good shape, you can use them again!