A 2003 study by Georgia Southern University, and published by the Promotional Products Association International, looked at the effect that promotional products and giveaways had on tradeshow attendees.
- 62.6% of trade-show attendees stated they had received a promotional product.
- 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.
- 76.3% of attendees had a favorable attitude toward the company that gave them the product.
Providing promotional gifts, like customized buttons, to attendees at trade shows, increases the likelihood of them remembering the name of your company. Those tactile giveaways can also help your booth stand out among the hundreds of other booths, making your brand rise head and shoulders above the rest and drive more people to your booth. For instance, at the Detroit Auto Show a few years ago, Everyone Loves Buttons® CEO Maura Statman helped organize a custom button printing booth, where show attendees could design their own buttons. Everyone Loves Buttons® provided different sized and shaped buttons, various design templates, and even the button printing machines needed to crank out thousands of buttons right there on the showroom floor. Once a few attendees printed their custom buttons and went back on the floor other guests began asking where they too could get a button and the button craze was off!
Those buttons got people talking and interested in our booth, turning it into a destination spot for conference attendees. What more could any brand want than to have people actively seeking them out at a conference?
Buttons make for great tradeshow giveaways for a few reasons. First and foremost, they are a much more durable than a bumper sticker or flyer. Over the course of a 3 day conference those flyers are probably going to get ripped and crumbled and end up in the hotel trash can. But a button can be easily pinned to their jacket or conference lanyard and survive even the most intense tradeshow.
Secondly, buttons are great tradeshow giveaways because they are mini walking billboards, advertising your booth and your brand to those who have yet to stop by. You can even put your booth number or special promotion on the button design, making it specific to that tradeshow. Or you can stick with your logo and general message, and save the leftover buttons for another day! Advertising or sponsoring a conference can be wildly expensive, so handing out buttons to everyone that comes by your booth is a great way to increase brand exposure at the tradeshow without completely blowing your marketing budget.
Buttons are great tradeshow giveaways because they help build your brand’s presence at the event, but don’t cost a fortune to produce and distribute. You can order them in multiple sizes and shapes, making them even more unique and customized to fit your brand’s image. And the best part? They can be easily stored and saved for the next tradeshow, handed out at your place of business, or given away at another event.