Just do it. I’m lovin’ it. Are you in good hands? It’s probably safe to assume that you immediately recognize these slogans and the companies they belong to. That’s the power of a great slogan–it instantly reminds customers of your company and your brand promise. Buttons are known as walking billboards, and using catchy marketing buttons in your next campaign can help quickly expand your brand awareness. But how do you come up with a catchy slogan? And will it stick in the minds of your audience?
Here are four slogan making tips for catchy marketing buttons:
1. Keep it Short and Sweet
The shorter the slogan, the easier it is to remember. “Got milk?” is only two words long but is arguably one of the most successful advertising campaigns. Using fewer words helps your audience quickly recall your brand and products.
Shorter slogans are also better for making buttons, as it gives more flexibility when designing, and lets you make your text larger within your layout. It is also much easier to make a bolder design that will truly stand out from the crowd with less text.
Need tips for designing your buttons? Check out our previous blog post for some helpful advice!
2. Focus on the Long-haul
It can be tempting to use a slogan that plays on popular culture or a trending meme to quickly get attention for your brand. While this could be a good strategy in the short-term, you should also be careful as this can make your slogan feel dated and out-of-touch fairly quickly.
Focusing on a more timeless approach to your messaging will ensure your brand’s slogan still feels fresh and catchy, year after year. When using buttons in your marketing campaigns, this also provides the opportunity to use your buttons over a longer period of time while remaining relevant.
3. What Makes Your Brand Special?
Your slogan’s job is to encapsulate your entire brand in one sentence or less. So what makes you stand out from the rest? Answering this question can help lead to your own catchy slogan, while staying true to your brand.
Keep in mind, creating a feeling or evoking emotions can help your audience connect with you, and will make others curious about your brand. This question can also work to inspire your next marketing campaign, where using buttons can help you express what makes you unique to your audience quickly and effectively.
4. Use a Unique Slogan for Catchy Marketing Buttons
It might be tempting to try and play off the popularity of another brand, but if you really want to stand out you must have a unique slogan. If your tagline is very similar to another company, especially a bigger brand, people are going to confuse you with the larger brand. Make sure to always check that your slogan is not being used by another company.
This might seem like more work for planning out your marketing, but it will pay off over time. Using a unique slogan means you are staying true to your brand, which your customers will notice and appreciate.
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