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Using Custom Buttons as Your “Silent Salesman”

Have Something to Say? The Best Place is on a Custom Button!

Our pin-back custom buttons are perfect for your giveaways, advertising, fundraising, or promotions. Buttons are a perfect conversation starter for your customers to ask about promotions they may not be familiar with, or other questions they may have about your business.

Think of your buttons as your “silent salesman”. When your employees wear buttons it helps notify your customers about promotions both in-store and/or online. Plus, when customers wear your buttons, it is a way for them to be a walking billboard for YOU.

Backpack with buttons

People put buttons everywhere! They wear them on their clothing and accessories, and advertise your business for you when when others ask what they are for. The more that a business can get advertised out of the brick and mortar setting, the better!

First-hand anecdotes from customers are a powerful tool when it comes to advertising. Genuine conversations from your current customers to potential customers about your business leads to “word of mouth” discovery. Buttons can help begin these conversations, with loyal customers encouraging others to support the brands they display and love.

Buttons are Perfect for Retailers, Grocery Stores, and Small Businesses

Pile of buttons for advertising

Pin-back buttons can let your message travel fast! Pin-back buttons are the perfect size to “express yourself”, and they come in many sizes, both small and large. Companies love to use them for marketing their brand because they are “silent salesman” for employees. The button does all the talking for your employees, especially if they are not directly interacting with a customer. The more the customer can see your promotion, the better your sales will be.

If buttons are given or sold to customers, they become mini billboards being paraded through town by your satisfied customers. And people can take them wherever they go: on their backpacks, jackets, hats and more! What’s a better consumer endorsement than seeing your brand on others?

Custom Buttons are Super Affordable

Display of buttons used for advertising

Businesses big and small love to purchase pin-back buttons because they are inexpensive and are very effective to get the word out about your promotion. In fact, the more you purchase the more money you save with our quantity price breaks.

Buttons are not just for political campaigns, they are also popular with retailers, grocery stores, and small businesses. One of our clients, Cabela’s, uses buttons to notify their customers about the deals they are featuring for the month. After visiting a local Cabela’s, we have seen not just one employee who is wearing the button, but all their employees are wearing buttons. They are using the buttons to share their message and promote their current sales. Custom buttons are an economical choice that produces great results time and time again!

Custom Buttons are Part of History

Keepsake boxes with items from days gone by will likely have a button or two that mark an occasion in a person’s life. For many people, buttons hold the memories of their first rock concert, campaign election, and other events they participated in.

If you’ve ever had the pleasure of going to an antique show or state fair, you probably stumbled across some pin-back buttons from years past. Collectors love to assemble a collection of buttons that were used in promoting products like cereals, tobacco, and gum.

Today’s businesses still see the value in advertising their products with buttons because they are high demand collector’s items. While the businesses of yesterday may not have anticipated this collectability, they successfully used pin-back buttons to get the word out about their products. The more original and unique your artwork and catchphrase is, the better your chances are of having your buttons become a timeless piece of advertising history.

Using buttons to mark your business’s special occasions is a great way to keep track of your company’s history. Use the same design or update it every year, we are ready to help you begin the next chapter of your business’s success!

Custom Buttons are Just Plain FUN!

Let’s not beat around the bush, pin-back buttons have had great success because they are fun for young and old alike. Whether you are advertising for your small business, fundraising for a worthy cause, or raising awareness of a new policy, customized buttons are sure to communicate what you want effectively. Plus since you can use your logos and favorite sayings, you can show more of your company’s personality to your customers. Buttons are the perfect “silent salesman”, and let you relax while it does the talking.

Pocky Day buttons

Pin-back buttons are not the only option that we offer for “walking billboards”. We also have clothing magnets and bulldog clip buttons for those who do not want to put a tiny hole in their clothing. While these backings may be a bit more expensive than the traditional button, they are worth it for the ease of the button being able to be applied and removed to clothing. There is a huge variety of sizes with over 10 sizes to choose from. You are sure to find what you want. Anything that you can imagine, we can make for you.

Custom buttons have evolved to be the ideal way to quickly communicate an idea to others. With more and more new policies being enacted by small businesses, retail, and grocery stores, all in-store shoppers need to be quickly notified to make shopping experiences smoother. Sometimes all it takes is a simple button on an employee to explain your policy changes, or to prompt customers to ask for more information.

Buttons are a simple hands-off way for your business to share vital messages about your business, promotions, and specific policies in a quick and easy way. Plus, with the option to fully customize the design, the opportunities are limitless to what you can do with your customized buttons! Ready to order buttons for your business? Visit our website today at www.CustomButtons.com!

Questions?

If you have any questions about your custom button order or the ordering process, you can always give us a call at 623-445-9975, or send us an email at sales@custombuttons.com. You can also reach us through the chat feature on our website during business hours (8am-5pm Arizona Time). We are here to help in every step of your button ordering process, from beginning your order to shipping your buttons for delivery.

As always, we are in this business because Everyone Loves Buttons®!

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

5 Ways to Improve Marketing with Custom Buttons

improve your marketing

5 Ways to Improve Marketing with Custom Buttons

There are many tips and tricks to improve your marketing strategy from increasing your social presence to focusing on your customers. But what about ways to improve your marketing without having say a word? With custom buttons you can improve your marketing, and this blog will discuss 5 different ways to do so!

A Brief History of Buttons

Since the days of their inception, pin-back buttons have been a huge marketing tool. George Washington’s supporters had brass campaign buttons that said “Long Live The President” in 1789. Later presidential candidates such as John Quincy Adams and Abraham Lincoln won their elections with the use of these effective marketing tools against their opponents. Abraham Lincoln was the first President to have his picture featured on a button. That revolutionized the industry and introduced a new era of pin-back buttons which then included photos and campaign slogans.

Whitehead & Hoag, Founders of Buttons

The pin-back buttons that we see today, however, most closely resemble those produced by Whitehead and Hoag. Whitehead and Hoag are the oldest and largest button company of the early 20th century. They introduced a patented design that featured the use of celluloid over the button’s image to protect the image from age and weather and maintain the vibrant colors of the image. This is how standard buttons got the name celluloid buttons! With this new technique, button making and printing became cheaper which led to toy, candy, and tobacco companies using them as product promotions.

In the 1960s and 1970s, pin back buttons became an effective way to support a cause. Anti-war buttons and peace sign buttons picked up hype and became a huge marketing tool for those people who wanted to express their beliefs. To this day, people of all ages, are creating buttons to express their beliefs or support their causes.

It’s no wonder that buttons have carved a market in the advertising industry, even after being around for the last two centuries.

So let’s take a look on how custom buttons can improve your marketing:

1. Custom Buttons Are Walking Billboards

With custom buttons coming in a variety of different shapes and sizes, it’s no wonder that companies are using them as walking billboards for their customers. Whether it’s the company employee wearing a button advertising a sale, or a customer wearing the button with the company logo, custom buttons are everywhere. We see buttons on t-shirts, travel bags, and even on hats. Great buttons include a colorful design or slogan that attract attention for that company and are great conversation starters.

Check out our sample page here to see different examples of advertising buttons!

2. Cost Effective Method to Promote Your Business

Most button companies, like ours have price breaks for when you are ordering larger quantities. Buttons become cheaper the more that your order and the frequency that you order. Custom buttons are also long lasting handouts that can survive weather, time, and use. We’ve even, by accident, sent some of our own buttons through the washing machine and they’ve survived. So you don’t have to worry about your buttons not withstanding the test of time! By taking time to invest in great marketing materials, you will be able to garner the amount of attention you or your company is looking for!

3. Great Handout at Events and Trade Shows

Everyone loves custom buttons, whether it is at an event or at a trade show. Again, they are cheap item to bring to hand out. They make great mementos for the guests of the show or the event. There is a large audience of people that are moving from booth to booth at such events or shows. With freebies and giveaways, people are more likely to remember your company. People will even seek out your booth specifically because they intend to get the same button they’ve seen someone else wearing.

4. Multiple Custom Button Designs to Track Business Profits

This is geared towards retail stores and restaurants. When you are running different sales or promotions, you can have your employees wear different kinds of buttons. For example, if you have a sale on Women’s clothing and another on technology, you could have two different buttons made up, one for employees in the clothing department, and one for the employees in the technology department. The products are run up at the register and you are able to track the different profits based on which product is purchased. You can also measure using buttons as your silent salesman versus no buttons and see how the sales increase. This ties back into Number 1. Custom Buttons are Walking Billboards.

5. Customization is Key

With pin-back buttons, anything is possible. You could have your brand logo or slogan on a button in a multitude of sizes and shapes. You can also use buttons to promote a new product or an upcoming event. By being able to put whatever you want on a custom button, the sky’s the limit. Custom buttons can come in round, square, rectangular, or even oval forms depending on the needs of your business. They also have no limitation on what you can feature on the buttons from creating a personal memento to advertising different product such as food, clothes, or the latest sale.

Remember not every button manufacturing company is created equal, so it is important to do your research on which company has the best service and quality. By taking time to research various button manufacturers, you can figure out which of them is the right fit for your custom button needs. Remember, paying a little bit extra for a quality button will be well worth it in the long run. It’s always best to compare costs, with production times, along with the quality of the products you are ordering. Make sure to read the customer reviews, and if you have time, even ask for samples before buying!

About Us

Here at CustomButtons.com by Everyone Loves Buttons Inc®, we have seen all kinds of buttons from personal to corporate. We love to see each unique design, and are able to help you with your own design. This allows us to ensure that your own custom buttons are perfect. We offer 21 different shapes and sizes from 7/8” round to 6” round and 1.5” square to 2.5 x 3.5” rectangles and a range of sizes in between. Each order is unique and special and we treat everyone that way. Whether it’s your first time ordering with us or your 20th time, you will receive the same customer service, quality, and attention every time. We’ve been in this business for over 20 years, and know a thing or two about creating the perfect custom button.

Questions or Need Help?

For a free custom quote or if you are ready to place an order, you can do so through our website: custombuttons.com, by phone: (623)-445-9975, or by email: sales@custombuttons.com. Our team will be able to help you with any questions you may have. We can give you a price quote, or even help you place your order. We take pride in truly being there for our customers every step of the way, and remember we are in this business because Everyone Loves Buttons®.

Connect with us: Twitter, Facebook, Instagram

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Blog Post – “Silent Salesman”

When a company does a sales promotion there are a few objectives: increasing the volume of sales, depletion of the inventory of an item that has been discontinued, rewarding the current customers, encouraging repurchases, the increase of a customer base, and finally the encouragement of initial sales on a new product. As a society we are bombarded with advertisements whether they are seen outside or on television, or heard on the radio. One of the best sale tactics comes from the seen advertisement, and these are called ‘Silent Salesman’. A silent salesman is a promotional product, sign, packaging, or displays that are designed to catch someone’s eye and sell the product. Promotional products can range from a number of things such as t-shirts, mugs, pens, signs, or even buttons/zipper pulls. By using promotional products, a company can promote existing products, as well as provide information to the customers about occurring discounts and special events. The silent salesman allows the entire company to ‘promote the promotion’ without even saying a word.

By using a custom button a company can advertise their products or services, and they make great promotional products that can be given away, pinned on employees, or even sold in stores. By giving away a custom button at a booth or a trade show, you can generate interest in your company’s product or service. Having an employee wear a button can also promote customer service and communication between customers and employees. These buttons could come in the form of ‘How may I help you?’ or even ‘Would you like to try our new product?’ The possibilities are endless when it comes to using buttons as your silent salesman.

We as a company send out sample buttons to new businesses to aid in their promotional needs. Let us aid in increasing your volume of sales, rewarding your current customers, increase of a customer base, and encouraging customers to try a new product. We would like to be your silent salesman!

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