Trade shows have been around for quite some time. This past year, we have seen many changes in how things are done, including trade shows. Virtual events have become the new in-person. As we work towards getting back to normal life, hybrid events have started becoming more popular as well. With hybrid events, there are many positives that can come out of them. Using buttons at a hybrid trade show is helpful in getting and keeping visitors’ attention to your booth. For those visiting your booth online, it can be a little more tricky
Reaching A Large Audience
When trade shows were all in-person, there would be an issue with the number of people that would be able to attend. If it was necessary for an attendee to travel to the event, that can be very time-consuming. Some people don’t have the time to travel to all the trade shows. With hybrid shows, this gives those unable to make it in-person a chance to still attend the event from wherever they are located.
Buttons are a product that can help you reach that large audience you would be dealing with. Handing out buttons with your product or a specific design on them will help pull people into your booth. They also can continue pulling people in after sending the online attendees their very own button. The button is also a low-cost promotional product, handing them out to a large group of people won’t put a big dent in your pockets.
Even though more events are starting back up again, not everyone is comfortable being around big groups of people quite yet. Having the hybrid option allows a sense of control in that area. Being able to split up a group of people as big as the group that would normally attend a trade show makes the event easier to handle for those running it and would create ease for those uncomfortable.
Creating buttons to display to those coming to your booth that you have been vaccinated or are still trying to social distance is a good use for them. Keeping the audience up to date on how you and your other booth members are handling this situation. Buttons are something that is easy but can have a big impact in this way
Promotional products are big in the world of trade shows. Every booth you would go to has some kind of product with the company name. Having a smaller in-person crowd can help ensure that everyone who comes to your booth or walks by gets one. Buttons stand out more than a pen and have the capability of being bigger and easier to read.
Using buttons at a hybrid trade show can work for both the in-person and online crowd. For those attending the event online, they too can get a button. Collecting a mailing list of the attendees and sending them your button can help continue the interaction after the trade show to remind the visitor of your business or products.
Face To Face Interaction
With a hybrid event, you are still getting some face-to-face interaction with those attending in person. This type of interaction is more impactful than over a screen. Even though you still will be having guests attend via computer, the small group of individuals that choose to attend will be able to make those connections again.
It’s easier to have a conversation in person about something you are trying to sell to others. A hybrid event takes some of the pressure of getting your product across to people by being able to show them the product in real life. With that being said it is still important to devise a plan on including the online group and make their experience as similar to the in-person group as possible.
With hybrid events on the rise, it’s important to have your game plan figured out. Knowing who will be monitoring the online group of people and who will be speaking with those who are in-person. It is also important to plan out how the people attending online will be able to receive their promotional button. Keeping both crowds engaged and interested can be done by using buttons at a hybrid trade show. To learn more about using buttons in an event setting click HERE for our “Event Marketing Tips for Success” Blog post.
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