Skip to main content

How Custom Buttons Can Be Used for Marketing

If you’ve ever seen someone walking down the street wearing a button, you’ve probably wondered what it’s for and what it says. That is the appeal of buttons – they’re not something you see on everyone every day. They stand out from the norm and if someone is wearing a custom button pin, you know they have something to say to the world.

What can a button do?

In this era of digital marketing, something personalized and tangible such as a button pin, can go a long way to make you more memorable to a customer or client.

Buttons are visual – A custom button worn by staff or supporters gives a company the opportunity to engage anyone they come across in a visual way. A fun, vivacious company will want a button design that really pops with bright colors and images, even steering away from the traditional round button and choosing a square or rectangle one can help you say: “we stand out.”

A company that is more traditional, and perhaps even subdued, can use a branded logo or imagery they feel represents them well, along with basic or neutral colors. Just because your button doesn’t have bright colors and loud images, doesn’t mean you’re “boring.” You’re telling people that you’re professional and want to be seen that way.

Buttons are a voice – A button or custom pin gives a company the opportunity to tell people who you are in a few short words or with a picture. A simple mantra like “Carpe Diem,” or a strong word like “Believe,” can make a strong statement to everyone who sees your button. A short company or campaign slogan is something that can go a long way as well. A strong image or a slogan that stands out will keep people talking about you and your button pin. They may think about it and laugh, or it may cause them to go deep into thought, or simply jog a happy memory.

Where and how can I use buttons?

There is a plethora of ways to use buttons as part of your marketing strategy, some ways you can use buttons are more basic, but others will help you stand out from the rest.

  • Give away a button

Give button pins away at a trade show, while walking down the street, at schools, anywhere you can to get your message or your information out there.

  • Use buttons for a prize drawing

Include a code or number on your button pins and have a drawing for button-holders to win a prize. This will ensure that they hold on to them for at least a short time.

  • Use a button as a business card

Print your business card on a button and hand it out in meetings or conferences. People will never forget who you are.

  • Send a button in the mail

Send your button with any correspondence or products that you mail out. An attractive pin will get its way into the hands of many who are probably not expecting it, but will enjoy it.

  • Wear your button

Wearing your button will raise questions about you and why you are displaying the logo or slogan. You never know who will approach you to ask about it.

When you think of custom buttons and pins, you might think of political campaigns or even Jennifer Anniston in Office Space sporting buttons on her suspenders. Whatever comes to mind, personalized buttons stand out and are a unique way to market yourself, your company, or a cause to the world.