5 Ways to Improve Marketing with Custom Buttons
There are many tips and tricks to improve your marketing strategy from increasing your social presence to focusing on your customers. But what about ways to improve your marketing without having say a word? With custom buttons you can improve your marketing, and this blog will discuss 5 different ways to do so!
A Brief History of Buttons
Since the days of their inception, pin-back buttons have been a huge marketing tool. George Washington’s supporters had brass campaign buttons that said “Long Live The President” in 1789. Later presidential candidates such as John Quincy Adams and Abraham Lincoln won their elections with the use of these effective marketing tools against their opponents. Abraham Lincoln was the first President to have his picture featured on a button. That revolutionized the industry and introduced a new era of pin-back buttons which then included photos and campaign slogans.
Whitehead & Hoag, Founders of Buttons
The pin-back buttons that we see today, however, most closely resemble those produced by Whitehead and Hoag. Whitehead and Hoag are the oldest and largest button company of the early 20th century. They introduced a patented design that featured the use of celluloid over the button’s image to protect the image from age and weather and maintain the vibrant colors of the image. This is how standard buttons got the name celluloid buttons! With this new technique, button making and printing became cheaper which led to toy, candy, and tobacco companies using them as product promotions.
In the 1960s and 1970s, pin back buttons became an effective way to support a cause. Anti-war buttons and peace sign buttons picked up hype and became a huge marketing tool for those people who wanted to express their beliefs. To this day, people of all ages, are creating buttons to express their beliefs or support their causes.
It’s no wonder that buttons have carved a market in the advertising industry, even after being around for the last two centuries.
So let’s take a look on how custom buttons can improve your marketing:
1. Custom Buttons Are Walking Billboards
With custom buttons coming in a variety of different shapes and sizes, it’s no wonder that companies are using them as walking billboards for their customers. Whether it’s the company employee wearing a button advertising a sale, or a customer wearing the button with the company logo, custom buttons are everywhere. We see buttons on t-shirts, travel bags, and even on hats. Great buttons include a colorful design or slogan that attract attention for that company and are great conversation starters.
Check out our sample page here to see different examples of advertising buttons!
2. Cost Effective Method to Promote Your Business
Most button companies, like ours have price breaks for when you are ordering larger quantities. Buttons become cheaper the more that your order and the frequency that you order. Custom buttons are also long lasting handouts that can survive weather, time, and use. We’ve even, by accident, sent some of our own buttons through the washing machine and they’ve survived. So you don’t have to worry about your buttons not withstanding the test of time! By taking time to invest in great marketing materials, you will be able to garner the amount of attention you or your company is looking for!
3. Great Handout at Events and Trade Shows
Everyone loves custom buttons, whether it is at an event or at a trade show. Again, they are cheap item to bring to hand out. They make great mementos for the guests of the show or the event. There is a large audience of people that are moving from booth to booth at such events or shows. With freebies and giveaways, people are more likely to remember your company. People will even seek out your booth specifically because they intend to get the same button they’ve seen someone else wearing.
4. Multiple Custom Button Designs to Track Business Profits
This is geared towards retail stores and restaurants. When you are running different sales or promotions, you can have your employees wear different kinds of buttons. For example, if you have a sale on Women’s clothing and another on technology, you could have two different buttons made up, one for employees in the clothing department, and one for the employees in the technology department. The products are run up at the register and you are able to track the different profits based on which product is purchased. You can also measure using buttons as your silent salesman versus no buttons and see how the sales increase. This ties back into Number 1. Custom Buttons are Walking Billboards.
5. Customization is Key
With pin-back buttons, anything is possible. You could have your brand logo or slogan on a button in a multitude of sizes and shapes. You can also use buttons to promote a new product or an upcoming event. By being able to put whatever you want on a custom button, the sky’s the limit. Custom buttons can come in round, square, rectangular, or even oval forms depending on the needs of your business. They also have no limitation on what you can feature on the buttons from creating a personal memento to advertising different product such as food, clothes, or the latest sale.
Remember not every button manufacturing company is created equal, so it is important to do your research on which company has the best service and quality. By taking time to research various button manufacturers, you can figure out which of them is the right fit for your custom button needs. Remember, paying a little bit extra for a quality button will be well worth it in the long run. It’s always best to compare costs, with production times, along with the quality of the products you are ordering. Make sure to read the customer reviews, and if you have time, even ask for samples before buying!
About Us
Here at CustomButtons.com by Everyone Loves Buttons Inc®, we have seen all kinds of buttons from personal to corporate. We love to see each unique design, and are able to help you with your own design. This allows us to ensure that your own custom buttons are perfect. We offer 21 different shapes and sizes from 7/8” round to 6” round and 1.5” square to 2.5 x 3.5” rectangles and a range of sizes in between. Each order is unique and special and we treat everyone that way. Whether it’s your first time ordering with us or your 20th time, you will receive the same customer service, quality, and attention every time. We’ve been in this business for over 20 years, and know a thing or two about creating the perfect custom button.
Questions or Need Help?
For a free custom quote or if you are ready to place an order, you can do so through our website: custombuttons.com, by phone: (623)-445-9975, or by email: sales@custombuttons.com. Our team will be able to help you with any questions you may have. We can give you a price quote, or even help you place your order. We take pride in truly being there for our customers every step of the way, and remember we are in this business because Everyone Loves Buttons®.