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Event Marketing Tips for Success

Increasing brand awareness is super important to every business, both big and small. Attending events, like conferences and expos, is a great way to quickly introduce people to your products and services. But where to start when planning out your marketing strategy? Read on for some helpful event marketing tips to jumpstart your planning!

Illustration of a man at a booth with graphs, speaking to a crowd of people.

Set Clear Event Marketing Goals

Having clear marketing goals is important for every business, and plays an even more vital role during larger events. Setting goals helps direct your marketing efforts and guides decision making to produce results.

Some examples include having “x” number of people sign up for your newsletter, or reaching a number of sales. The goals you set should be able to be measured concretely, and completed within a specific timeframe. Avoid abstract goals that are hard to measure, as this will make it harder to tell if you were successful.

Setting goals before your event is a great way to determine the effectiveness of your marketing efforts. The feedback from your event can help with future marketing efforts, and lead you towards the path of success.

Prepare Visible and Memorable Marketing Materials

Having a strong visual marketing plan is our next event marketing tip. This can help attendees remember your pitch when they see your logo in the future. Your marketing materials should get your audience’s attention and quickly provide key information about your business and services.

It is important to keep marketing materials true to your company’s branding, as they will greatly impact your brand perception. New design trends can be good for keeping your visual marketing looking fresh and updated. However, make sure you only use trends that are the best fit for your company. If a trend does not naturally fit your branding, your audience will be able to tell!

A final tip for your visual marketing is to keep your materials cohesive. By keeping everything cohesive your audience will be able to focus more on your message. Plus, you will improve brand recognition with your audience by having a consistent appearance.

Keep Event Marketing Easy to Understand

Who are you are trying to reach? What action do you want them to take? What do you want them to remember about your company?

These are important questions to ask both before and during your event. The wrong way of communicating can turn off potential clients, and make it harder to reach the goals you set earlier. This makes clear communication one of our most important event marketing tips!

Aim your messaging and communication strategies towards your desired audience, and make it easy for your audience to understand you. Having a clear message and purpose will help you be more memorable and recognizable to your audience later on.

In addition, prepare direct answers for questions your audience might ask. Your audience will appreciate having clear answers to their questions, and will consider you a knowledgable expert on the subject.

Use Promotional Items and Giveaways for Event Marketing

Free promotional items are a great way to expand your brand awareness while leaving a positive impression on your potential customers. Everyone loves to receive free stuff, and incorporating your branding into giveaway items is a great way to accomplish this.

Button saying "your custom design here", with a bottle opener backing.

Promotional items are also a great way to help your customers display their brand loyalty after your event. Plus, choosing functional items like portable chargers, bottle openers, or customized mirrors gives you the opportunity to integrate a piece of your branding into your customer’s everyday life.

Follow Up After Your Event

The last of our event marketing tips is to follow up with your new audience. Even after the actual event is over you can still communicate with your new audience! This is the perfect time to follow up with your new leads and subscribers, as they will quickly remember you. 

It is a good idea to have follow-up marketing materials prepared for after your event to prevent gaps in communication with your audience. By doing so you can stay “top of mind”, and grow the positive relationship with your new audience. However, make sure you do not send too much at once, as your audience might view this as spamming and unsubscribe!

Conclusion

There is a lot of planning needed for event marketing, but your efforts will pay off when you keep these tips in mind. By keeping your messaging clear and memorable, you are sure to impress your audience and increase brand awareness. And don’t forget to check out our website to find promotional products for your next event!

How to Wear Your Custom Buttons and Other Backing Options

wear your custom buttons

This blog features different way your can wear your custom buttons and our other button backing options.

When you are creating or designing your custom button, most business owners don’t think about one crucial detail…how is anyone going to wear or show off their buttons? Most people choose the pin-back style buttons because that might be what they are the most familiar with. There are however, more than just that one way to wear a button or even display a button.

wear your custom buttons pinback buttons

Wearable Button Backing Options

Traditional Pin-Back Button

The standard backing choice is the pin-back button style, which allows you to wear your custom buttons with the clip of a jewelers pin.

A pin-back button can simply be fastened to a shirt, hat, or bag using the jeweler’s safety pin mechanism. Cool fact, the first design for a pin-back button was patented in 1896. Modern buttons are modeled after that patent in very much the same way! Patent holders, Whitehead and Hoag said, “My present invention has reference to improvements in badges for use as lapel pins or buttons, or other like uses, and has for its primary object to provide…a novel means for connecting the ornamental shell or button to the bar or pin for securing the badge to the lapel of the coat.”

While pin-back buttons may not seem like much of an invention, in 1896, zippers hadn’t even been invented! Early campaign buttons had to be sewn onto the lapel or worn as a pendant. So the pin-back button was quite the revolutionary product.

Today, the pin-back buttons is the most cost effective option for those who are on a budget. From sizes starting at 7/8” all the way to 6” with rectangles, squares, and ovals in between, there is a button size and shape for every need! To order standard pin-back buttons, click here!

wear your custom button pinback styles

Clothing Magnet

If you’d rather your buttons not poke holes in your clothes, the bar magnet is a great choice! This small, powerful magnet is a fantastic backing option for larger buttons that might stretch clothes if they were attached with a pin. This back is also a great option for places that want to reuse their custom buttons amongst employees, or have a lot of buttons to choose from.

For instance, a fast food restaurant might order their custom buttons with a bar magnet, and just keep them all in a drawer in the main office. Employees can easily swap out the buttons each shift without poking dozens of holes in their uniforms. Our clothing magnets come in two different sizes, a small round magnet and a bar magnet.

Depending on the size of the buttons that you order is what size clothing magnet will be used for your order. Both are powerful magnets and even stick to magnetic or metal surfaces like refrigerators! To order clothing magnets, click here!

wear your custom buttons clothing magnet button

Bulldog Clips

Bulldog clip backs look a lot like badge clips. The bulldog clip is attached to the back of the button and can easily be clipped onto a lapel or pocket so you don’t have to push a pin through your shirt. Bulldog clips are also great for attaching ID tags to lanyards. To order bulldog clips, click here!

bulldog clip buttons

When choosing how your employees or customers are going to wear your buttons you have to figure out how they will be wearing them. If they will constantly be removing and putting the button back on, a bar magnet or bulldog clip fastener is probably a better choice because those won’t poke holes in their clothes. However the downside to those types of backings is, they can be a little more expensive, so if you are designing your custom buttons on a budget the traditional pin-back button style might be a better choice.

Other Backing Options

Other than the standard pin-back buttons, clothing magnets, and bulldog clip backing options, we also have Zipper Pulls®, Fridge Magnets, Bottle Openers, and Mirror Backs. These backing types have some limited size options due to how they are made.

Zipper Pulls®

Zipper Pulls® are a 1” or 1.25” button that has a backing that allows it to be clipped to a zipper. They are an advertising tool for a variety of industries including sports teams, ski resorts, schools, trade shows, and more! They are a great way to show off your brand or create awareness. To order Zipper Pulls®, click here!

zipper pulls

Fridge Magnets

Fridge magnets are a way to show off your custom button designs on the refrigerator or a metal surface. The custom button magnets are made using the same production process, however the backing type parts are different. Fridge magnets use a flat back metal part or an unpinned back (depending on the size of the magnet button). This type of magnet is stronger and longer lasting than the flexible fridge magnets you would normally see. To order fridge magnets, click here!

fridge magnet buttons

Bottle Openers

Bottle Openers come in one size currently, the 2.25” round. The backing is a black polypropylene plastic with a metal bottle opener. It also has a magnet to either hang your bottle opener up while it’s not in use or catch the bottle cap when opening the bottle! Bottle openers are great for breweries, gifts, or even advertisements for beverage companies! To place an order for bottle openers, click here!

Mirror Backs

Mirror Backs, like the bottle openers, come in one size the 2.25” round. They have a mirror on the back and your custom design on the front! They are great for people on the go.  It is compact enough to carry it in your purse or your makeup bag. So, you will never be without a mirror again. You can order mirror backs here!

Whether you, or your customers are planning on wearing your custom buttons or displaying your custom buttons with one of our other backing types, we are here to help! We can be reached by phone (623-445-9975) or by email (sales@custombuttons.com) or even by chat on our website Monday – Friday, 8 AM – 5PM Arizona Time. Our team of button specialists can help you with quoting your project and determining the best options for you.

We are prepared to help every step of the way! As our Founder and President, Maura Statman, likes to say, “We’re in this business because Everyone Loves Buttons®!”

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Holiday Sale on Bottle Openers

Hello Mr. Craft Beer (or Soda), Meet Mr. Bottle Opener, we think you two will be the very best of friends. What better fit that beer (or soda) and bottle openers? These 2.25″ magnetic button bottle openers are the perfect gift at your holiday parties or events. When you’re done poppin’ bottles, you can use the magnet on the back to hang up your keepsake on your fridge so there’s always a bottle opener accessible!

With the Holiday Season in full swing, we’ve decided to offer these bottle openers at 20% off until December 15th. Order minimum is just 1 bottle opener!

Use Coupon Code: MBO2019

Click HERE to go straight to the 2.25″ Magnetic Bottle Opener ordering page.

 

*Coupon Valid 12/4/19 – 12/15/19. 20% off only applicable to cost of bottle openers.