One of the best parts of being in the button business is seeing people’s creative ideas come to life. Recently, we have seen an influx of beautifully designed button packs being ordered from our clients. These are a great way for companies to market themselves during special events. The button packs include a customized button (or buttons) with a custom backer card. These backer cards can be embellished with logos, sayings, or even promotional discounts.
Aside from the marketing aspect, button packs can provide consumers with an experience by telling stories with visuals. By using button packs to tell your company’s narrative, it will attract your customer’s attention and give focus to your current offerings.
Button packs are also a great tool for promoting your upcoming events and productions, and make great keepsakes for your customers. Each button becomes a collectable item for your customers to show off by pinning to their jackets, backpacks, hats, and more to express their support for your events. The Broadway Musical Sing Street used their button packs to provide merchandise for their fans, and to show them how they can connect via social media to encourage continued engagement with their fans.
Not only are button packs great commemorative items for events, but button packs are great for companies with upcoming promotions. Bijou Basin Ranch, a yak fiber and yarn company, made excellent use of their button packs. This specific button pack had a backer card that informed the holder that they would get 25% off at the trunk show that was at a later date. However, the individual would have to wear the button at the event to get the discount. It was a great promotion to put the brand in the mind of the consumer; especially since there was an event was coming up where the company would be and the customer may attend.
These custom buttons had several positive effects for Bijou Basin Ranch. They were able to receive free advertising through their fans wearing the button around the event, and letting others know about the brand and promotion when asked by curious observers. This would let other fans of the company know they are in attendance at the event, and promotes brand discovery by others who might otherwise not find out about their company. The button also incentivizes the individual by giving them a discount in return for wearing the button. The customer may not have thought about using the Bijou Basin Ranch’s fiber or yarn before receiving the button pack. However, now since they are receiving the discount, they may opt to use it instead of other companies.
Button packs are the future of experiential marketing for promotional products. It allows the consumer to experience your brand identity in a new and novel way. These products tell a story and we want to help you do that! Button packs are extremely customizable, offering nearly limitless possibilities to suit your company’s needs.
How many buttons can you have on a pack?
This depends on the size of card and buttons that you would like to use for your button pack. We offer completely customizable button packs to meet your needs, and can make the arrangement and configuration work with almost any size and quantity. If you have an idea for a button pack, we will work hard to make it happen!
Is there a limit on the size of the card and buttons?
When you choose us to make your custom button pack, you can customize it any way you want. We give you the ability to use customized and non-standard sizes so you can find the perfect fit for your project. Not sure what size card you need for your buttons? Contact our team and we will work hard to find the perfect size for your button packs.
Is there a color limit for button packs?
Unlike other companies, we don’t charge extra for using multiple colors for your buttons or backer cards! Use as many colors as your heart desires to make your button packs truly stand out. Plus, we give you the option to print on both sides of the backer card, providing more space to show off your logos and message.
What are these button packs made from?
Our custom buttons are always made with durable steel and mylar parts, and each backer card is printed with our high quality CMYK inks on thick cover paper. All of our products are 100% made in the USA and are sure to get your customer’s attention! Don’t be fooled by other companies offering inferior button packs, trust Everyone Loves Buttons Inc.®
Why choose Everyone Loves Buttons® for your button packs?
- Our custom buttons are topped with the highest quality, and most durable, mylar finish available.
- We use top quality CMYK inks for our 4-color printing process, providing you with vibrant button packs that are sure to stand out.
- No order is too small or too large! From 1 to 1 million, we make orders of all quantities. We produce over 5 million buttons per year, and work hard to meet all your deadlines and be “on-time, all the time”.
- We use 100% made in the USA 2-piece button button parts and machinery. Our buttons and backer cards are printed, produced, and assembled in Phoenix, AZ.
- Fastest turnaround time in the industry! Standard button production time of 6 days, with Fast-Track 1-3 day service and same-day shipping available.
- Our talented graphics team will make sure your order comes out perfectly every time! Artwork proof provided with every order to make sure your order is perfect before it’s sent to production.
Button packs are by far one of the most unique ways to show off your business, and have been used for giveaways, trainings, and for-purchase products at events. The backing card provides customized packaging for your buttons and works to make the product look more attractive and valuable overall. Compared to loose giveaway buttons, our button packs provide a more cohesive unit for your customers, and are better able to catch their attention with more space for your branding, promotions, and message.
At the end of the day, it is all about trying to capture the attention of your target market and telling them what they need to know about your brand. These button packs are a wonderful and truly unique asset to add to your marketing materials.
If you have any questions about your custom button order or the ordering process, you can always give us a call at 623-445-9975, or send us an email at firstname.lastname@example.org. You can also reach us through the chat feature on our website during business hours (8am-5pm Arizona Time). We are here to help in every step of your button ordering process, from beginning your order to shipping your buttons for delivery.
As always, we are in this business because Everyone Loves Buttons®!
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