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Event Marketing Tips for Success

Increasing brand awareness is super important to every business, both big and small. Attending events, like conferences and expos, is a great way to quickly introduce people to your products and services. But where to start when planning out your marketing strategy? Read on for some helpful event marketing tips to jumpstart your planning!

Illustration of a man at a booth with graphs, speaking to a crowd of people.

Set Clear Event Marketing Goals

Having clear marketing goals is important for every business, and plays an even more vital role during larger events. Setting goals helps direct your marketing efforts and guides decision making to produce results.

Some examples include having “x” number of people sign up for your newsletter, or reaching a number of sales. The goals you set should be able to be measured concretely, and completed within a specific timeframe. Avoid abstract goals that are hard to measure, as this will make it harder to tell if you were successful.

Setting goals before your event is a great way to determine the effectiveness of your marketing efforts. The feedback from your event can help with future marketing efforts, and lead you towards the path of success.

Prepare Visible and Memorable Marketing Materials

Having a strong visual marketing plan is our next event marketing tip. This can help attendees remember your pitch when they see your logo in the future. Your marketing materials should get your audience’s attention and quickly provide key information about your business and services.

It is important to keep marketing materials true to your company’s branding, as they will greatly impact your brand perception. New design trends can be good for keeping your visual marketing looking fresh and updated. However, make sure you only use trends that are the best fit for your company. If a trend does not naturally fit your branding, your audience will be able to tell!

A final tip for your visual marketing is to keep your materials cohesive. By keeping everything cohesive your audience will be able to focus more on your message. Plus, you will improve brand recognition with your audience by having a consistent appearance.

Keep Event Marketing Easy to Understand

Who are you are trying to reach? What action do you want them to take? What do you want them to remember about your company?

These are important questions to ask both before and during your event. The wrong way of communicating can turn off potential clients, and make it harder to reach the goals you set earlier. This makes clear communication one of our most important event marketing tips!

Aim your messaging and communication strategies towards your desired audience, and make it easy for your audience to understand you. Having a clear message and purpose will help you be more memorable and recognizable to your audience later on.

In addition, prepare direct answers for questions your audience might ask. Your audience will appreciate having clear answers to their questions, and will consider you a knowledgable expert on the subject.

Use Promotional Items and Giveaways for Event Marketing

Free promotional items are a great way to expand your brand awareness while leaving a positive impression on your potential customers. Everyone loves to receive free stuff, and incorporating your branding into giveaway items is a great way to accomplish this.

Button saying "your custom design here", with a bottle opener backing.

Promotional items are also a great way to help your customers display their brand loyalty after your event. Plus, choosing functional items like portable chargers, bottle openers, or customized mirrors gives you the opportunity to integrate a piece of your branding into your customer’s everyday life.

Follow Up After Your Event

The last of our event marketing tips is to follow up with your new audience. Even after the actual event is over you can still communicate with your new audience! This is the perfect time to follow up with your new leads and subscribers, as they will quickly remember you. 

It is a good idea to have follow-up marketing materials prepared for after your event to prevent gaps in communication with your audience. By doing so you can stay “top of mind”, and grow the positive relationship with your new audience. However, make sure you do not send too much at once, as your audience might view this as spamming and unsubscribe!

Conclusion

There is a lot of planning needed for event marketing, but your efforts will pay off when you keep these tips in mind. By keeping your messaging clear and memorable, you are sure to impress your audience and increase brand awareness. And don’t forget to check out our website to find promotional products for your next event!

How Custom Buttons Can Be Used for Marketing

If you have ever seen someone walking down the street wearing a custom button pin, you have probably wondered what it’s for and what it says. Being able to Express Yourself is the biggest appeal of buttons, and what better way than by customizing your own! They stand out from the rest, and when someone wears a custom button pin, you know they have something to say to the world.

We are Hard at Work Making Custom Button Pins and Magnetic Buttons!

What is a A “pin-back button”, “pin button”, “ button pin”, “tin pin” or “button badge”?  It is a metal shape with a jewelers pin or magnet attached that can be temporarily fastened to the surface of a garment.  When you order your custom buttons from Everyone Loves Buttons® you will receive stunning buttons that are made with the highest quality parts.

What Can a Button Do?

Button pile showing different custom designs

“Your Silent Salesman”

Custom button pins are the perfect way to get your message out from a safe distance of 6 feet or more.

In this era of digital marketing, something personalized and tangible such as a button pin, can go a long way to make you more memorable to a customer or client.

Buttons are visual – A custom button worn by staff or supporters gives a company the opportunity to engage anyone they come across. A fun, vivacious company will want a button design that really pops with bright colors and images. Even steering away from the traditional round button and choosing a square or rectangle shape can help you say: “we stand out.”

A company that is more traditional, and perhaps even subdued, can use a branded logo or imagery they feel represents them well, along with basic or neutral colors. Not using bright colors and loud images does not mean the company is “boring”, but instead helps give the visual impression of being professional.

Custom Buttons are a voice! A button or custom pin gives a company the opportunity to tell people who they are in a few short words or with a picture. A simple mantra like “Carpe Diem,” or a strong word like “Believe,” can make a strong statement to everyone who sees your button. A short company or campaign slogan is something that can go a long way as well. A strong image or a slogan that stands out will keep people talking about you and your button pin. They may think about it and laugh, or it may cause them to go deep into thought, or simply jog a happy memory.

Where and How Can I Use Buttons?

There is a plethora of ways to use buttons as part of your marketing strategy, some ways you can use buttons are more basic, but others will help you stand out from the rest.

Button Pile showing different designs

Give Away a Button

Give button pins away at a trade show, while walking down the street, at schools, anywhere you can to get your message or your information out there.

Use Buttons for a Prize Drawing

Include a code or number on your button pins and have a drawing for button-holders to win a prize. This will ensure that they hold on to them for at least a short time.

Use a Button Magnet as a Business Card

Print your business card on a button magnet and hand it out in meetings or conferences. People will never forget who you are and they can attach them to any metal surface.

Wear Your Button

Wearing your button pin will raise questions about you and why you are displaying the logo or slogan. You never know who will approach you to ask about it.

When you think of custom buttons and pins, you might think of political campaigns, or even Jennifer Anniston in Office Space sporting buttons on her suspenders. Whatever comes to mind, personalized custom buttons stand out and are a unique way to market yourself, your company, or a cause to the world.

You Have Choices, Why Choose Us?

Buttons showing different designs

Legendary Service & Quality You Can Trust!   

It’s the little things that we pay attention to, that makes a BIG difference when ordering from us. Our buttons are topped with the most durable and highest quality mylar finish available. They will not scratch like the laminated coatings offered by most other companies, and our button pins on the back are straight making a huge difference in quality over our competitors. When choosing us to produce your custom button pins, we feel it should come down to the little things we do that makes a big difference, while also setting us apart from the competition.       

We use the latest in digital printing press technology. Our print quality is consistently ranked as the best in the industry.

We use 100% made in the USA 2-piece button parts and machinery. Each one is printed and produced in Phoenix, Arizona.

Never fear a deadline! We offer the fastest turnaround time in the industry. Standard production time of 5 days after proof approval, with Fast-Track 1-3 day service and same-day shipping available. You get to pick your guaranteed delivery date at checkout, so you know the exact date of delivery. NO one else offers this option, our competitors offer rush service and expedited shipping options, but not an EXACT date of delivery.

There are no orders that are too small or large, from 1 button to 1.2 million. You can count on us a we produce over 5 million per year, and never miss a deadline. “We Are On Time All The Time

Our experienced graphics team will make sure your order comes out perfectly every time!

Unlimited artwork proofs provided with every order, making sure your order is perfect before it’s sent to production.

Our pinback buttons are trusted by major brands including: The US Government, Six Flags Amusement Parks, Victoria’s Secret, McDonald’s, Fry’s, Chevrolet, Costco, Wal-Mart, Professional Sports Teams, Universities, Churches, Synagogues, Presidential Candidates, Wholesalers and many more!

Best of all, ordering from us you are buying American products and supporting American jobs from our family owned, Nationally Certified Women Owned Business (WBENC) manufacturing right here in the USA.

Buttons with USA designs

You can reach us by phone at 623-445-9975 or fill out our Hassle Free Quote form, where one of our legendary customer specialists will provide you with a free and detailed consultation to meet every requirement you have for your custom button project.

Using Custom Buttons as Your “Silent Salesman”

Have Something to Say? The Best Place is on a Custom Button!

Our pin-back custom buttons are perfect for your giveaways, advertising, fundraising, or promotions. Buttons are a perfect conversation starter for your customers to ask about promotions they may not be familiar with, or other questions they may have about your business.

Think of your buttons as your “silent salesman”. When your employees wear buttons it helps notify your customers about promotions both in-store and/or online. Plus, when customers wear your buttons, it is a way for them to be a walking billboard for YOU.

Backpack with buttons

People put buttons everywhere! They wear them on their clothing and accessories, and advertise your business for you when when others ask what they are for. The more that a business can get advertised out of the brick and mortar setting, the better!

First-hand anecdotes from customers are a powerful tool when it comes to advertising. Genuine conversations from your current customers to potential customers about your business leads to “word of mouth” discovery. Buttons can help begin these conversations, with loyal customers encouraging others to support the brands they display and love.

Buttons are Perfect for Retailers, Grocery Stores, and Small Businesses

Pile of buttons for advertising

Pin-back buttons can let your message travel fast! Pin-back buttons are the perfect size to “express yourself”, and they come in many sizes, both small and large. Companies love to use them for marketing their brand because they are “silent salesman” for employees. The button does all the talking for your employees, especially if they are not directly interacting with a customer. The more the customer can see your promotion, the better your sales will be.

If buttons are given or sold to customers, they become mini billboards being paraded through town by your satisfied customers. And people can take them wherever they go: on their backpacks, jackets, hats and more! What’s a better consumer endorsement than seeing your brand on others?

Custom Buttons are Super Affordable

Display of buttons used for advertising

Businesses big and small love to purchase pin-back buttons because they are inexpensive and are very effective to get the word out about your promotion. In fact, the more you purchase the more money you save with our quantity price breaks.

Buttons are not just for political campaigns, they are also popular with retailers, grocery stores, and small businesses. One of our clients, Cabela’s, uses buttons to notify their customers about the deals they are featuring for the month. After visiting a local Cabela’s, we have seen not just one employee who is wearing the button, but all their employees are wearing buttons. They are using the buttons to share their message and promote their current sales. Custom buttons are an economical choice that produces great results time and time again!

Custom Buttons are Part of History

Keepsake boxes with items from days gone by will likely have a button or two that mark an occasion in a person’s life. For many people, buttons hold the memories of their first rock concert, campaign election, and other events they participated in.

If you’ve ever had the pleasure of going to an antique show or state fair, you probably stumbled across some pin-back buttons from years past. Collectors love to assemble a collection of buttons that were used in promoting products like cereals, tobacco, and gum.

Today’s businesses still see the value in advertising their products with buttons because they are high demand collector’s items. While the businesses of yesterday may not have anticipated this collectability, they successfully used pin-back buttons to get the word out about their products. The more original and unique your artwork and catchphrase is, the better your chances are of having your buttons become a timeless piece of advertising history.

Using buttons to mark your business’s special occasions is a great way to keep track of your company’s history. Use the same design or update it every year, we are ready to help you begin the next chapter of your business’s success!

Custom Buttons are Just Plain FUN!

Let’s not beat around the bush, pin-back buttons have had great success because they are fun for young and old alike. Whether you are advertising for your small business, fundraising for a worthy cause, or raising awareness of a new policy, customized buttons are sure to communicate what you want effectively. Plus since you can use your logos and favorite sayings, you can show more of your company’s personality to your customers. Buttons are the perfect “silent salesman”, and let you relax while it does the talking.

Pocky Day buttons

Pin-back buttons are not the only option that we offer for “walking billboards”. We also have clothing magnets and bulldog clip buttons for those who do not want to put a tiny hole in their clothing. While these backings may be a bit more expensive than the traditional button, they are worth it for the ease of the button being able to be applied and removed to clothing. There is a huge variety of sizes with over 10 sizes to choose from. You are sure to find what you want. Anything that you can imagine, we can make for you.

Custom buttons have evolved to be the ideal way to quickly communicate an idea to others. With more and more new policies being enacted by small businesses, retail, and grocery stores, all in-store shoppers need to be quickly notified to make shopping experiences smoother. Sometimes all it takes is a simple button on an employee to explain your policy changes, or to prompt customers to ask for more information.

Buttons are a simple hands-off way for your business to share vital messages about your business, promotions, and specific policies in a quick and easy way. Plus, with the option to fully customize the design, the opportunities are limitless to what you can do with your customized buttons! Ready to order buttons for your business? Visit our website today at www.CustomButtons.com!

Questions?

If you have any questions about your custom button order or the ordering process, you can always give us a call at 623-445-9975, or send us an email at sales@custombuttons.com. You can also reach us through the chat feature on our website during business hours (8am-5pm Arizona Time). We are here to help in every step of your button ordering process, from beginning your order to shipping your buttons for delivery.

As always, we are in this business because Everyone Loves Buttons®!

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