The best political campaign slogans are typically easy to remember, easy to repeat, and convey a clear message that people can really get behind. Campaign slogans get printed on buttons, banners, bumper stickers, t-shirts, posters, billboards and more, so it’s got to be good! And a truly great campaign slogan is something that people remember for years to come, and compare other slogans to over the years.
Here are five of the most famous Presidential campaign slogans:
“I like Ike.”
This is arguably one of the most famous campaign slogans of all time. Dwight. D Eisenhower used it in both the 1952 and 1956 Presidential elections. For the 1952 Presidential campaign, Irving Berlin wrote Eisenhower’s campaign song and Walt Disney Studios made one of his television ads, the first political campaign ad aired on TV.
“A chicken in every pot. A car in every garage.”
This slogan was created for Herbert Hoover, the Republican presidential candidate in 1928. The slogan was supposed to instill the belief that everyone would prosper under Hoover as President. The phrase actually has its origins in seventeenth century France when Henry IV reputedly wished that each of his peasants would enjoy “a chicken in his pot every Sunday.”
“Don’t change horses in midstream.”
In 1864 America was embroiled in the Civil War, but the Presidential election had to happen regardless. This campaign slogan was used by Abraham Lincoln to convince the public that changing the (Union) President during the middle of war would be a catastrophe.
“I propose a new deal.”
Franklin D’s Roosevelt’s “New Deal” was a series of programs created by the federal government in response to the Great Depression. The New Deal produced a political realignment that is still in play today. By 1936 the term “liberal” typically was used for supporters of the New Deal (the Democrats), and “conservative” was used for its opponents (mostly Republicans).
“A time for greatness.”
This was the slogan promoting John Kennedy for president and Lyndon Johnson for vice president in 1960. This campaign slogan was also used to name Norman Rockwell’s original illustration for LOOK magazine, which depicts John F. Kennedy receiving the acclamation of his party at the Democratic National Convention. His “A time for greatness” political brochure helped JFK break all vote-getting records in winning re-election by 873,000 votes, carrying every city and county in Massachusetts, winning by 3-1 margin and taking the entire State Democratic ticket in with him.