Today is National Button Day and it is a fun holiday to celebrate buttons that are used on clothing, ornamentation, or as fasteners on November 16th. These types of buttons are different from the ones that we manufacture here at CustomButtons.com by Everyone Loves Buttons Inc ®, but we wanted to share because we love all types of buttons!
The first clothing buttons have been found in the Indus River Valley, China, and Ancient Rome. The oldest known button, dating 5000 BCE, was made of curved shell and for in the Indus River Valley.
Buttons that function as fasteners and buttonholes didn’t actually come into popularity until around the 13th Century in Germany. As they gained popularity throughout Europe, button composition reflected the popular materials of the era in which they were made. Today buttons are most often constructed out of hard plastic, metals, seashells, or wood.
Collecting buttons started to become popular in the United States, and from that popularity sprung up The National Button Society, which was founded in 1938. The members vary from people having buttons in containers, casual collecting, and even competitive collecting. The National Button Society focuses on educational research and exhibitions, the publication of materials about buttons, and the preservation of the importance of buttons.
Custom Buttons are the perfect way to get your brand noticed at the point of purchase. With our wide variety of sizes and shapes, we have the match for your brand or promotional needs. Buttons are known as the “silent salesman”, and our’s have been used to sell everything, from hamburgers, cars, houses, grocery clubs, banks, product specials, and more. Custom Buttons convert your employees and supporters into walking billboards to promote you and your message that’s why they are called the “silent salesman”.
Pins, like the internet, travel fast!
Pin-back buttons are the perfect size to express yourself. Companies love to use them for marketing their brand because they are the ultimate “silent salesman” for employees and are like mini billboards being paraded through town by satisfied customers. And people take them wherever they go, on their backpacks, jackets, hats, and more! What’s a better consumer endorsement than seeing your brand on others?
Pin-Back Custom Buttons are Super Affordable!
Businesses big and small love to purchase pin-back buttons because they are inexpensive and are very effective as the “silent salesman”. In fact, the more you purchase the more money you save. They are also popular with politicians and organizations fighting for a cause because you can hand out hundreds of them at rallies and stay in budget or purchasing as a Fundraising option. An economical choice that produces great results time and time again!
Buttons are a fantastic Emotional Trigger!
All those great memories of days gone by… go through a keepsake box from high school or college and you will likely find a stack of buttons. Pin-back buttons take us back to a simpler place in time. Buttons hold the memories of our first rock concert, campaign election, and our youthful passion we all long for but glad are in the past. These days pin-back buttons can be custom printed to commemorate a birth, anniversary, or class reunion. Buttons have crossed over many genres as they still continue to evolve.
Buttons are timeless.
If you have ever had the pleasure of going to an antique show or state fair, you probably stumbled across some pin-back buttons from years past. Collectors love to assemble a collection of buttons used in promoting products like cigarettes, cereals and gum. Today’s businesses still see the value in advertising their products with buttons because they are in such high demand collectors’ items. The more original and unique the artwork and catchphrase, the better the chances your pin- back custom buttons are to become a timeless piece of advertising history.
Pin-Back Custom Buttons are just plain fun!
Let’s not beat around the bush, pin-back buttons have had such a long life because they are fun for all ages. Whether you are advertising a fast-food chain, fundraising for a worthy cause, and event at your school/university, political candidate, birthday party or just trying to express yourself, pin-back buttons are sure to make us smile. What better way to advertise a product than a with a piece of history that has captivated people for centuries and will continue to do so for centuries to come.
Remember, we’re in this business because Everyone Loves Buttons®!
Everyone Loves Buttons® would like to focus our August customer spotlight on Cabela’s and Bass Pro Shops, the number one outfitter of hunting, fishing and outdoor gear. Cabela’s is a store that provides a unique shopping experience for the consumer. Cabela’s not only showcases items but it also provides an enhanced customer service experience with its wildlife museum and educational elements.
I recently visited one of the stores and although I am not a big outdoors person, I was very impressed by what it had to offer. Cabela’s acquired Bass Pro shops in 2017 and has since become the world leader in the hunting, fishing and outdoor gear space. This includes $3.8B in sales revenue from internet, mail order and 153 retail stores.
The wildlife educational component involves many stuffed animal exhibits that give insight into how each species exists in its natural habitat. It is an amazing sight and gives visitors, especially those with small children, an enjoyable experience. The eye-catching sights of the store include stuffed mammals and fish that cover the walls. Also, there are many plaques with detailed information.
After walking through the hunting apparel section, I noticed there was even a small aquarium. Cabela’s even takes the extra step to provide information on conservation when it comes to fishing or choosing which kinds of fish to buy.
One exhibit called Conservation Mountain includes a pond with live fish at the bottom. As the escalator ascends, you are able to see animals hidden in little caverns while children play in a cavity below. No detail is omitted when it comes to store displays or merchandising. Pinback custom buttons for store employees are part of their branding efforts.
One can witness a plethora of store employees exuberantly talking to customers about the latest fishing gear. You can really see the passion their employees have about the products they are selling and, of course, it is evident that they are very knowledgeable.
Cabela’s even contains an indoor archery range that is a place where people can actually use bows and arrows. This provides a wonderful opportunity to “try before you buy”.
The second floor smells like cinnamon and there is a general store that sells roasted almonds as well as over a dozen different types of fudge and roasted almonds. I had to go inside and purchase some because they looked (and tasted) so delectable!
Cabela’s is enormous, and you may get hungry for a snack or even a meal. Good thing Cabela’s Deli & Grill has you covered. They have a fairly expansive list of meat sandwiches and appetizers that would satisfy any craving. The rest of the top floor has toys for children and an abundant shoe selection. The Bargain Cave has items that are discounted that are not on the floor.
The history of Cabela’s is a rather interesting one. The corporate office is housed in a 250,000 square foot warehouse and it is ironic to think that it started with very humble roots. In 1961 Dick Cabela came up with a plan to sell fishing flies he purchased while attending a furniture show in Chicago. After a couple of rounds
of rewritten newspaper ads, one of which was placed in a national outdoor magazine, orders started flying in from men and women around the country. Dick and his wife Mary ran their business from their kitchen table and it wasn’t until three years later (when the business started to grow) that they moved it to their family member’s business basement. Dick and Mary took no salary during the early years during its early growth phase so that they could reinvest profits for new equipment, bigger facilities and mailings.
Although Cabela’s main source of revenue comes from its world famous catalog business, they have shown huge online growth. Their site was first launched in 1998 which was actually one year after our own company Everyone Loves Buttons® began. Cabelas has positioned itself as the go-to source for reasonably priced, high-quality outdoor equipment.
Cabela’s also has its own credit card (you can even earn points to redeem for merchandise), a magazine called Outfitter Journal as well as award-winning television shows that are not only educational but also brand-building. In addition, there are also corporate sponsorships for competitive fisherman.
Cabela’s (CAB) went public in 2004 and the stock value increased 40% during the initial trading period, becoming one of the most successful Wall Street debuts in more recent history.
Cabela’s continues to embrace the original philosophy that the customer is No. 1 – not unlike our very own Everyone Loves Buttons®.
Bass Pro Shops was founded in 1972 by angler Johnny Morris on eight-square-feet of space in the back of his father’s liquor store in Springfield, Missouri. Today Bass Pro Shops is part of Cabela’s 200 retail and marine center locations across North America.
Just like Dick Cabela, Johnny had the same passion for the outdoors together the merged brands were a perfect match, offering top quality products with superior shopping experiences.
In 2017 Bass Pro Shops acquired Cabela’s offering superior products, dynamic locations and outstanding customer service. Together these brands totally transformed the industry.
More than 200 million visitors go to these stores more than 200 million visitors annually. It is interesting to that that each location is tailored to reflect its geographical region. In addition to giant aquariums with live fish and mounted wildlife (and dioramas), many locations feature unique restaurants and ocean-themed bowling alleys.
It is very evident that together Cabelas and Bass Pro Shops are much more than a superbrand and a bunch of retail stores. ELB produces different promotional buttons for both stores. Both Cabelas and Bass Pro Shops represent a lifestyle and their successes are outcomes of adhering to a core philosophy, never wavering. Also, their firm commitment to employees is demonstrated by rewarding them with a generous employee benefit package.
Whether you own a large corporation like Cabelas or Bass Pro Shops, have a small business or work for a company. We got you covered. We welcome all of your business and can fulfill your custom button needs here at Everyone Loves Buttons®.
In this blog we are going to discus the different steps on how to order wearable magnetic buttons.
Starting Your Custom Wearable Magnetic Button Order
Starting from our homepage CustomButtons.Com, the fastest way to start an order for wearable clothing magnetic buttons, is to click on the Order Now Tab.
Next you will click on Wearable Magnetic Buttons.
Choosing Your Magnet Size
You will be directed to a page featuring our different shapes and sizes that can accommodate our wearable clothing magnetic buttons. For custom wearable magnet buttons, we currently carry 15 different shapes and sizes, anywhere from 1.25” round buttons to 1.75” x 2.75” ovals. When you decide on what size wearable magnets you are looking for click on the size displayed.
What Our Clothing Magnetic Buttons Look Like
Unlike our pin-back buttons, our magnetic buttons do not have a pin in the back, and have a two-piece wearable magnet that will not puncture clothing.
You will have to click on the button size you want to order to be directed to the ordering page for that size.
Clothing Magnetic Button Ordering Page
Like our other ordering pages, the quantity automatically populates at 100. Our minimum is 5 buttons (per art version), but you can enter in any quantity.
After entering in your quantity, you will upload artwork. Click on the Choose File button and select the image that you want to upload. Please note that you will not see an image of what you uploaded, we send a digital proof after the order is complete.
If you do not have an image to upload, you can describe out what you want in the Additional Info section. You can specify colors of the background, text, font styles, and even the layout of your design. Our in-house graphics department will put together a digital proof for your approval. We do not go into production until you approve that proof.
Delivery Zip Code/Calculate Price & Delivery Date
After entering in any comments you may have for your order, you will enter in your delivery zip code and then click Calculate Price & Delivery Date.
Choosing Your Delivery Date
A calendar will pop up which allows you to choose your desired delivery date. The date that automatically populates highlighted in black is our standard production time and delivery date. Our website will calculate out the Fast Track or Expedited Shipping costs for you to receive the buttons on that date.
You cannot choose a date on the weekend or a greyed out delivery date. If the date you need you buttons is greyed out, you can contact us to see if it is still possible for us to the order directly. (In some cases we can.) Next step is you will click on Add to Cart.
Adding Your Magnets To Your Cart
If you have multiple art designs, you will have to repeat the ordering page steps until all of your designs are in the cart. (If each design is the same size and over 50 in quantity, we can give total quantity pricing if you reach out directly to us.) The website is not currently able to do total quantity pricing. You can add another product to your cart by either clicking on the Product Name (if you want the same size) while in the cart, or going to the Order Now tab and clicking on Custom Buttons.
After adding your buttons into your cart, you can continue shopping, enter in a discount code, change your set up option, or continue to check out.
You can sign up for our newsletter to receive 15% off your buttons in your first order. We will also periodically send coupon codes for sales we are running through our newsletters.
Choosing Setup Option
In the setup options, you can choose from Camera Ready Art, Full Service, or Reorder. See our BLOG POST on choosing the right artwork option for your order. (If you are ordering fewer than 50 buttons, the setup fee is waived, so you will not see that cost in the cart.) We send digital proofs with every confirmed order whether you choose the full service, camera ready, or the reorder set up option.
Next you will click on Proceed to Checkout to continue the checkout process.
Proceed to Checkout
On the check out page is where you will enter in your information.
Entering in Billing Information
In the Name and Address section, you will enter in your billing address for the card that you input in the step before.
Different Shipping Address?
If your billing address is going to be different from your shipping address, uncheck the box that says Ship to this Address.
Another section will appear for you to enter in your shipping address.
After all of your information is filled out, then you can click place order now.
Placing Your Order
The page may take a minute to process, so please do not click back or refresh. When the order finishes processing you will get a page that thanks you for your order, provides you with your order number, and lets you know our next steps in your order process. You will also get an emailed copy of your sales receipt. (If it is not in your inbox, you may have to check in your spam or junk folder.) Feel free to reach out to us, if you did not receive a copy of your sales receipt in your email.
If you have any questions on how to order your custom wearable magnetic buttons, or need help, feel free to reach out to us by phone (623-445-9975) or by email (email@example.com). We are in the office Monday – Friday 8 AM – 5 PM (Arizona Time). Our capable staff can assist you with placing an order, graphic design, button quotes, and any questions that you may have. We are in this business because Everyone Loves Buttons!
Our online custom button template is a great way to determine if your design will fit on the front of your customized button. Not only will you be able to choose how your design will print on your customized button, but you can also start to see how it will look on the completed button.
Where can I find the template for my button size/shape?
All of our button templates can be accessed from our website’s black menu bar, under “TEMPLATES”. Clicking this button will lead you to a page with a simple breakdown of our template, and options for each size and shape that we offer. Clicking the green rectangle with your desired button shape/size will lead you to a PDF file containing a button template. Download this file, and you can use it to plan the layout of your button.
I want a custom button backing that is different than a pin-back, are there special templates for magnets / bulldog clips / Zipper Pulls®?
What programs can I use the custom button template in?
Once you have finished downloading the button template, any digital program with the ability to edit layered digital files can be used to edit the button template. We highly recommend using Adobe Illustrator if you have it available.
Our button templates are saved as layered PDF files to help with the layout process. The background is transparent, meaning your design can be placed under the template lines so you can see how it will look on your button.
What do all the colored template lines mean?
Each of our button templates features color-coded lines to indicate the different parts of the button.
The black lines are cut lines for our production team. Please do not cover these lines or alter their placement, otherwise we cannot make your custom buttons accurately!
The solid blue line is the edge of the bleed area. If you have a background color or pattern you would like to wrap around to the back of the button, make sure it reaches this blue line. Make sure that no part of your design goes past this line, though. This is the edge of our printing area, and we will crop off anything that is past this blue line since it will interfere with the outer black lines.
The red dashed line is approximately where the button edge begins. If you have a picture, logo, or text you are using for your custom buttons make sure to keep it inside this line. Anything that goes beyond this line will very likely print on the button edge, and not the button face.
“Bleed Area”? What is that?
This term refers to the extended space in a design that contains a pattern/color. The space typically surrounds a central design, like a photo, text, or logo, and ensures that the entire button surface is filled how you want it to look. If there is no bleed area in your design, we will either try to make enough bleed for your buttons using the artwork you provided, or notify you of a graphics issue in your proof sheet.
Are there any major layout rules I should know about for the custom button template?
The most important “rule” we have is that any text, pictures, or logos cannot go past the red dashed line. Doing so increases the chances of your design printing on the button edge, not the button face.
How should I save my custom button design when it is in the template?
If you are going to use our button template for your submitted file, it is very important that you save it as a layered file that we can edit. This is because we need to remove the red dashed line before making your buttons. When your artwork has a flattened template on top we cannot always edit out the red dashed line without changing your button design.
This means if you save your button design with our template on top of your image as a .jpg or .png file, we cannot guarantee we will be able to edit out the red dashed line and we will need a new artwork file
After you have chosen what type and size of button you want to order, click on the “Choose File” button. A window will pop up showing the files on your computer, and you can select the artwork file you wish to have on your buttons. It is important to note that only files up to 8 megabytes can be uploaded with an online order. If your design is larger than this, please contact us directly for further instructions.
File types are very important to consider when saving your custom button designs, and today we will help explain how you should save your digital files to make the perfect button!
How are digital images saved?
There are two main types of digital images, raster and vector. Being aware of your button design’s image type is very important, as it will determine how easily changes can be made to the button design and how accurately it will print.
The first type of image are raster images, whichare flattened designs and pictures. They are made using different colored pixels within an image, and because they are flattened raster images are very difficult to edit. It is very important to save raster images as a high resolution image so your custom button design prints clearly, because this type of image is made of pixels.
The second type is a vector image, which is made using lines and points in a design program. These designs will always look smooth because of how the design program saves the image. Every point and line is saved as coordinates and formulas rather than as pixels, and as a result the design will stay sharp even when enlarged.
Since vector images are made using separate lines and points they are often layered and easy to edit. We highly recommend designing and using vector images if possible, as they will give you the clearest looking button design!
How do I tell what type of image my button design is?
One way is to open your image in editing software. Are you using a photograph? Does your button image look pixelated when you zoom in? Is it difficult to move different parts of your design? If you answered “yes” to any of these questions, you are likely working with a raster image.
Can you easily edit individual shapes in your design? Does your design still look sharp when you drastically enlarge it? Is the final design file layered? If you answered yes to all of these questions, you are likely working with a vector image.
Another easy way to figure out your image type is by the button design’s file extension.
What is a “file extension”?
File extensions can tell you what program was used to make your button design, and the type of image you are working with. For example, Adobe Illustrator saves files with “.ai” at the end of the file name. This tells your computer, and the designer working on your button order, that you used Adobe Illustrator to make your design, and that they should use a design program that can open the file to create your buttons.
How does the file extension help me figure out my image type?
Different file types apply different settings to your saved images, which can impact how you can use your new design.
For example, any image with the following file extensions are raster files:
As mentioned earlier, raster files are made up of pixels, and the overall image needs to be high resolution if you want your buttons to print clearly. It is extremely difficult to make changes to designs in these file types since they are saved as flattened files.
(*The two extensions marked above do support layering if saved properly, but they still use pixels to create and edit images. If your button design uses these file extensions but is small in size, you will still have pixelation issues!)
Vector files are supported by these file extensions:
Your button design can be saved as vector images if they have these file extensions, which makes them easy to edit and they will print very clearly on your custom buttons. Because of this, we highly recommend saving your button designs as these files.
(*Using a flattened/rasterized image and saving the document as a .pdf file does not turn it into a vector image. The image will still be flattened, and extremely difficult to edit.)
What about Microsoft Office programs?
If you have access to design programs to create your buttons, we definitely encourage you to use them instead of Microsoft Office programs like Word and Power Point. These two programs are great for text documents and presentations, but they do not work well for designing buttons. They often save documents in RGB colors (see our previous blog post to learn about the different ways of making colors), and when the design is uploaded to a different program most of the layout positioning is lost.
It is important to note that our graphic designers do not have access to Microsoft Publisher, and any Publisher files (any files ending in .pub) cannot be used for your buttons.
If you are going to use Office programs, please save your button design file as a .pdf. This will not turn your button design into a vector, but it will help preserve the formatting of your design.
What if I don’t see the file extension I’m using listed above?
The file extensions above are the most common types we see submitted for orders. If you are using a different file extension, like Adobe InDesign (any files ending in .indd), please contact us at 623-445-9975 or email us at firstname.lastname@example.org for instructions on preparing your button artwork for submission.
When I use a photo in my design and save it as a PDF, will my picture save correctly?
If you are using a design program all images will need to be embedded (not linked!) into the file before you export the design. Embedding images means that the image data will travel with the completed design when you send it. This is different than linking an image, which only tells the program where to look for the image on your computer. When a file is linked the image data is not included when you send the design for your buttons, and our designers will not be able to see your entire design!
If you are using an alternative program like Microsoft Word or Powerpoint, you will need to save your document as a PDF before sending it with your button order. This lets you review the document before sending it, and if it looks different than it should you can make adjustments until you are happy with it.
If you are not sure how to save your files or submit them with your order, feel free to call or email us and we will help guide you.
If you are starting from our homepage CustomButtons.com, the fastest way to start an order is to click on the Green Want Custom Buttons Order Now Button. This will take you directly to the pin-back button size options. (If you are looking for a different backing type, you can go to the order now tab and click on the other backing options.)
Selecting Your Button Size
For custom pin-back buttons, we currently carry 17 different shapes and sizes, anywhere from 7/8” round buttons to 1.75” x 2.75” ovals. When you decide on what size buttons you are looking for click on the button size.
Order Information Page
On the ordering page, you can enter in your quantity, art, notes, and your delivery zip code.
Starting with the quantity, the box automatically populates at 100 buttons, however our minimum is 5 buttons (per art version). The order has to be 5 buttons or more (even numbers like 2,367 or 182). You can change the quantity by clicking in the quantity box and entering in your new quantity.
Next step is the artwork file. (If you don’t have an art file or a picture, you can describe out what you want in the additional information section.) Click on the Choose File button and select the image that you want to upload. Please note that you will not see an image of what you uploaded, we send a digital proof after the order is complete.
In the additional information section, you can add notes for your order, specify what you want on your buttons, or tell us what text, font or even colors you want. We print on a four-color printer, so it doesn’t matter how many colors you want or hav e on your design. If you uploaded an image and want text or added or changes made, you can specify that in this section. Everything we do is completely custom to our clients, hence why you will not see a proof on this page. Our in-house graphics department works on every order that comes through to ensure that your buttons will look exactly the way that you want them to.
In the Special Bagging section, you can click the box if you want your buttons to be bagged other than our standard bulk packaging. When you choose this option, you will need to tell us how you would like your buttons bagged in the additional information section. If we do not see a note in that section we will reach out when we receive your order.
The Delivery Zip Code is where you will enter in your zip code that you want the buttons to be delivered by. Then click Calculate Price & Delivery Date. A calendar will pop up with the standard production time and delivery date marked in black. If you need your buttons sooner than our standard production time (5 business days from the proof approval) and delivery (typically ground shipping from Arizona to your location, anywhere from 1 – 5 business days), then you can click on a different delivery date. Our website will calculate out the Fast Track or Expedited Shipping costs for you to receive the buttons on that date.
Once you choose your delivery date, you can add your order to the cart by clicking the Add to Cart button.
If you have multiple art designs, you will have to repeat the ordering page steps until all of your designs are in the cart. In the case that each design is the same size and over 50 in quantity, we can give total quantity pricing if you reach out directly to us. The website is not currently able to do total quantity pricing. You can add another product to your cart by either clicking on the Product Name (if you want the same size) while in the cart, or going to the Order Now tab and clicking on Custom Buttons.
Navigating Your Order’s Cart
In the cart, you have the option to enter in a Discount Code (received by signing up for our newsletter at the bottom of our website) or changing the set up option. If you have questions on the different set up options please see our blog on what each option entails. (If you are ordering fewer than 50 buttons, the setup fee is waived, so you will not see that cost in the cart.) We send digital proofs with every confirmed order whether you choose the full service, camera ready, or the reorder set up option.
When you are ready, click the Proceed to Checkout Button. On the check out page is where you will enter in your information. In the Name and Address section, you will enter in your billing address for the card that you will input. If your billing address is going to be different from your shipping address, uncheck the box that says Ship to this Address. Another section will appear for you to enter in your shipping address.
The address in the Name and Address section must match the address of the card input. If the billing address and card address do not match, your order will not process.
After all of your information is filled out, then you can click place order now. The page may take a minute to process, so please do not click back or refresh. When the order finishes processing you will get a page that provides you with your order number, and lets you know our next steps in your order process. You will also get an emailed copy of your sales receipt. (You may have to check in your spam or junk folder if you do not see the sales receipt in your emails inbox.) Feel free to contact us to confirm the receipt of your order.
If you have any questions during the ordering process, or need help, feel free to reach out to us by phone (623-445-9975) or by email (email@example.com). We are in the office Monday – Friday 8 AM – 5 PM (Arizona Time). Our capable staff can assist you with placing an order, graphic design, button quotes, and any questions that you may have. We are in this business because Everyone Loves Buttons!
Recently, Everyone Loves Buttons® has been going through some changes. We have been working on the launch of our new website, diving into the theory of colors, and working on new products.
While creating our new website, we started a discussion of what colors are most important to us on our website; from the buttons our customers will click on, to the background colors, and even to our logo colors. As many of you know, our beloved Happy Face logo consists of three main colors: Red, Golden Yellow, and Black. Our logo has seen changes in design over the last 20 years, but one thing that has stood the test of time is our colors. Those colors have been apart of our brand identity from the beginning.
Take a look at some of the most famous and recognizable brands, like McDonald’s, Coca-Cola, Facebook, and Snapchat. Without even seeing their logos, in your mind you can picture what colors their brands are. Logos are carefully constructed when a business begins, from the initial design, to the font style, to colors represented. There’s a reason some of the most powerful colors in the marketing industry are Red, Blue and Yellow.
Often times we, as consumers, don’t even think about what a color means to us, and that is why it gets overlooked. Designing buttons isn’t any different. When we help our customers out with their custom button designs, one of our first questions (after size and quantity) is what colors are you thinking of.
Most people are trying to make a statement, be bold and draw people in. There’s a reason that Ask Me Buttons are often red with white text. Red is a passionate color; it evokes powerful emotions such as love, passion, and energy. When wearing an Ask Me button you are inviting someone to engage with you, it draws people in. The red heart in our logo is to represent love, while our Happy Face is yellow. Yellow is another power color because it is the color of sunshine and happiness. It is a feel good color that grabs attention and is used a lot with brands that promote enjoyment and fun.
When it comes to colors like white and black, we personally think those are the more subtle colors that should be used to complement your design. Black can represent power, elegance, and sophistication (think tuxedos, and black tie affairs), but it can also have a negative effect on your audience and can represent the unknown and negativity, so use black sparingly. The color white typically represents innocence, wholeness, and purity, but it can also leave spaces looking cold and uninviting if used too much.
Paul Rand, who is one of the most famous and recognized American designers for the 20th Century, known most for his corporate logo designs for IBM, UPS, ABC, has a saying that hits the head on the nail, “Design is so simple, that’s why it’s so complicated”. Graphic design is a subtle art that allows us to push and pull on emotions using pictures, text, symbols, and of course color.
The key for your custom buttons is to create a color palette that is both appealing to your eye but also draw in an audience. One reason logos are created is to allow consumers to be able to visually recall your brand. Buttons are a great way to market yourself, your company, your product, or your call to action. We call them your Silent Salesmen, as they are versatile for every event or situation from birthday parties, to conventions, to sales floors. Each button is carefully curated to tell a story, and we want to help you tell that story down to the colors on your buttons.
One of our newest custom button clients is Tacotopia where every day is Taco Tuesday!
If you are thinking of heading off to California for July 4th festivities this year, be sure to get your ticket online to Tacotopia, one of the newest tourist spots starring “you”. Tacotopia is a unique, Instagram-able pop-up amusement “park” located in the heart of downtown Santa Monica at the Third Street Promenade. Tacotopia features over 25 artistic exhibits to immerse yourself in.
This type of museum allows you to take unlimited photographs of yourself and your friends (or make new ones there). This traveling exhibit has already visited Austin, TX earlier this year and is headed to Chicago, Miami and New York. A ticket not only allows you to get 25+ experiences, but you also get to eat tacos from Azule Taqueria, a nearby restaurant three doors down. In addition, you will receive a bottle of Cholula, a Jarritos soft drink, as well as have access to their Cholula sample bar.
One of the fun exhibit highlights include riding the mechanical taco, which is by far the most popular exhibit to visit. You can also dive into the guacamole pit, swing on a lime wedge, test your skills in the Lucha Libra ring and spin in the Tostada Bowl.
You can definitely have a one-of-a-kind memorable experience there. Also, be sure to explore their online store at https://atacotopia.com/home/shop/ or on-site gift shop which features taco-themed swag including clothing, buttons, magnets, stickers, and more!
No car? No worries! There is a Metro hub nearby for easy access, as well as the Santa Monica Pier and beach.
Spend the day and just relax by the beach with Tacotopia!
With our custom buttons, you can not only choose your own size and type of backing your buttons will have, you can also submit your own artwork and photos for a button as unique as you are!
Today we are focusing on the most common questions we receive about button colors, image resolution, and text.
Colors help your custom button design stand out from the crowd, and we let you use as many as your heart desires! However, there are some factors to keep in mind when choosing your button colors to help make sure they turn out amazing:
What types of colors can be printed in my button design?
There are two main ways of making color, with light (RGB) and with ink (CMYK). RGB stands for Red-Green-Blue, while CMYK represents the Cyan-Magenta-Yellow-Key (“Key”= black) inks for printing. It is important to know what system your button design is using to create color, as it will effect how your final button design will print!
The first is RGB, and it is used for displaying color on digital screens like computers, smartphones, and television screens. Small LED bulbs behind the screen combine different amounts of red, green, and blue light to produce bright light we see as color. When these three colors of light are combined, they produce white light. This is why so many RGB colors can appear bright and vivid!
When creating a custom button design on your computer, this way of mixing colors is why your design can appear vivid and colorful on a screen.
The second, CMYK, is used for printing and physical objects. Colors are made by combining different amounts of cyan, magenta, yellow, and black inks. The “K” in CMYK refers to black pigment, or the “key”, for the printing process. Since physical pigments are used to create colors there are limits to how vivid any color can be. Using more of any pigment always results in a darker color.
Because we print out your designs to use them for buttons, we use CMYK colors for every custom button design.
Can I use Pantone ® colors in my button design?
If you are choosing a Pantone ® color for your button design, choose colors from the Solid +Coated swatch book under the “CMYK” column. Because we print with CMYK inks and not Pantone ® inks we cannot guarantee your buttons will print with the exact color you choose. We will try to make sure your buttons print as closely as possible to the chosen color, but if a match cannot be made our graphics department will work with you to find a solution.
If I am using RGB colors in my design, can I switch to CMYK?
Technically yes, but any colors that are super bright and vibrant (like neon greens, bright oranges, and intense reds) will end up looking different on your buttons than it looks on your screen. This is because even when the color space is changed, your monitor is showing your button design in RGB colors. We recommend making sure your colors are in CMYK so what you are viewing is a closer representation of how your button design will print.
If our graphic designers notice a color they think will print significantly different on your buttons than what you might be expecting, they will notify you via email or on your button proof sheet before sending your design to production.
This is a bit of a complicated topic, but it is not as scary as it seems! Image resolution is measured in two units: Pixels Per Inch (PPI) and Dots Per Inch (DPI). Digital screens have pixels and work with PPI. Because your screen display has a fixed ratio of pixels a lower resolution image might look exactly the same as a high resolution image.
However, printers use DPI and the differences in resolution will be noticeable. This is because the resolution in this case refers to the number of physical ink dots per square inch. The higher the DPI resolution, the greater the number of ink dots and the clearer your image will appear.
To achieve a clear button image, we recommend having a minimum of 300 DPI for your button designs. However, if your image is pixelated when you send it in, changing the DPI to 300 will NOT fix the pixilation issue.
Another thing to note is if you have a tiny image that is high resolution, making it larger will result in lower resolution images. This is because the amount of pixels in an image will always stay the same, the pixels will only become larger as the overall image becomes larger. Because of this we recommend that any images you use for your custom buttons are larger than the button size you plan on ordering.
Is saving an image with “Web Safe” settings okay for printing?
If you are unsure about what “Web Safe” files are, feel free to skip this section!
For making your buttons, it is generally not a good idea to save your image with web safe settings before sending it to us. Web safe settings are intended for screen viewing, and like we mentioned earlier a computer or phone screen can make it seem like low-resolution images are the same as high-resolution ones. This setting will reduce the overall resolution, making it more difficult to print a high quality image for your buttons.
Can I use a screenshot for my custom buttons?
Using a screenshot on your button will almost always result in a pixelated image, especially on our larger button sizes. With the way computers save screenshot files, we cannot edit them to make them clearer. We highly recommend sending us the original artwork file instead, which should be higher in resolution than a screenshot would be and will print much clearer on your buttons.
My design has a lot of extra space around what I want on my button, should I crop it?
When sending in your button images, always leave extra room around the edges for us to work with. When your images have extra room around the edges, or a “bleed area”, we are able to make sure your design fills the entire button, including the back! If you crop your image before submitting it and you do not have bleed area, harsh edges might appear on the button face.
If you are using our button template to determine design placement, make sure the bleed area of your button design reaches the solid blue line.
Adding Text to Your Buttons
From band names and campaign slogans, to wishing someone a happy holiday, having text on your button is a great way to get your message across clearly and quickly.
Can I send my button design with text already in it?
Yes, however, keep in mind that depending on the type of file your artwork is saved as we might not be able to make any changes to the image you send us.
It is important to note that if you send a file with a font that is not very common, we might not be able to view your entire button design due to a missing font file. If this happens, we will need you to send the font file that was used, outline your fonts, or send your button design as a different file type.
What fonts should I use for my buttons?
The main purpose of text on a button is to share a message with the people around you, so having legible text is very important! While you are free to use any font you have access to for your design, we recommend using fonts that are clear and easy to read for your custom buttons. This is especially true for smaller button sizes, as the smaller button face means your text will also need to be smaller to fit on the visible part of the button. When you are creating your button design, be sure to view the design at an accurate size to have a good idea of the size of the text on your printed button.
What if I have a picture to for my button, but I don’t know how to add text?
Our graphics team will help you find the perfect font and layout for your custom buttons. We recommend looking at different fonts online for inspiration, and letting them know about which fonts you are interested in. If we cannot access the font you would like, we will do our best to find a close match to your desired style.
Here at Everyone Loves Buttons we want to make sure your buttons look their best!