Increasing brand awareness is super important to every business, both big and small. Attending events, like conferences and expos, is a great way to quickly introduce people to your products and services. But where to start when planning out your marketing strategy? Read on for some helpful event marketing tips to jumpstart your planning!
Set Clear Event Marketing Goals
Having clear marketing goals is important for every business, and plays an even more vital role during larger events. Setting goals helps direct your marketing efforts and guides decision making to produce results.
Some examples include having “x” number of people sign up for your newsletter, or reaching a number of sales. The goals you set should be able to be measured concretely, and completed within a specific timeframe. Avoid abstract goals that are hard to measure, as this will make it harder to tell if you were successful.
Setting goals before your event is a great way to determine the effectiveness of your marketing efforts. The feedback from your event can help with future marketing efforts, and lead you towards the path of success.
Prepare Visible and Memorable Marketing Materials
Having a strong visual marketing plan is our next event marketing tip. This can help attendees remember your pitch when they see your logo in the future. Your marketing materials should get your audience’s attention and quickly provide key information about your business and services.
It is important to keep marketing materials true to your company’s branding, as they will greatly impact your brand perception. New design trends can be good for keeping your visual marketing looking fresh and updated. However, make sure you only use trends that are the best fit for your company. If a trend does not naturally fit your branding, your audience will be able to tell!
A final tip for your visual marketing is to keep your materials cohesive. By keeping everything cohesive your audience will be able to focus more on your message. Plus, you will improve brand recognition with your audience by having a consistent appearance.
Keep Event Marketing Easy to Understand
Who are you are trying to reach? What action do you want them to take? What do you want them to remember about your company?
These are important questions to ask both before and during your event. The wrong way of communicating can turn off potential clients, and make it harder to reach the goals you set earlier. This makes clear communication one of our most important event marketing tips!
Aim your messaging and communication strategies towards your desired audience, and make it easy for your audience to understand you. Having a clear message and purpose will help you be more memorable and recognizable to your audience later on.
In addition, prepare direct answers for questions your audience might ask. Your audience will appreciate having clear answers to their questions, and will consider you a knowledgable expert on the subject.
Use Promotional Items and Giveaways for Event Marketing
Free promotional items are a great way to expand your brand awareness while leaving a positive impression on your potential customers. Everyone loves to receive free stuff, and incorporating your branding into giveaway items is a great way to accomplish this.
Promotional items are also a great way to help your customers display their brand loyalty after your event. Plus, choosing functional items like portable chargers, bottle openers, or customized mirrors gives you the opportunity to integrate a piece of your branding into your customer’s everyday life.
Follow Up After Your Event
The last of our event marketing tips is to follow up with your new audience. Even after the actual event is over you can still communicate with your new audience! This is the perfect time to follow up with your new leads and subscribers, as they will quickly remember you.
It is a good idea to have follow-up marketing materials prepared for after your event to prevent gaps in communication with your audience. By doing so you can stay “top of mind”, and grow the positive relationship with your new audience. However, make sure you do not send too much at once, as your audience might view this as spamming and unsubscribe!
There is a lot of planning needed for event marketing, but your efforts will pay off when you keep these tips in mind. By keeping your messaging clear and memorable, you are sure to impress your audience and increase brand awareness. And don’t forget to check out our website to find promotional products for your next event!