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Everyone Loves Buttons Customer Spotlight – Oral Cancer Foundation and Cody Kiser The Oral Cancer Foundation recently introduced their new spokesperson, Cody Kiser; a rodeo cowboy. Research shows that as many as 15% of high school boys use smokeless tobacco in the United States. With the nicotine content in a can of dip equaling approximately that of 80 cigarettes, this addiction can be one of the hardest to break, which is why The Oral Cancer Foundation hopes to educate parents and youth about the dangers before they even get started. As a spokesperson for the foundation, Cody hopes to serve as a positive role model for children and teens that look up to cowboys as their heroes in the rodeo world. Founded in 1999, The Oral Cancer Foundation was created to promote change in both the public and medical/dental professional sectors. That change includes education about the dangers of spit tobacco, one of the contributing risk factors to the disease. By stepping into the rodeo stage, OCF aims to address the very real dangers of tobacco in a world that has long been influenced and sponsored by it. When found at early stages of development, oral cancers have an 80 to 90 % survival rate. Unfortunately, the majority of cases are found as late stage cancers. Late stage diagnosis is not occurring because most of these cancers are hard to diagnoses; it is because of a lack of public awareness coupled with the lack of a national program for opportunistic screenings. Everyone Loves Buttons has created custom buttons for the Oral Cancer Foundation for the last 5 years, customizing unique buttons for their fundraising walks that are occurring around the country.