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Cesar Chavez

Everyone Loves Buttons® is proud to help support Diego Luna’s biopic “Cesar Chavez.” The movie focuses on Chavez’ journey from labor organizer to founder of the United Farm Workers Union (UFW) to national championButtons for United Farm Workers of America for social justice. Michael Peña plays the title role, with America Ferrera (Ugly Betty) in the role of his wife Helen. John Malkovich also co-stars as one of the grape growers opposed to Chavez’s organizing efforts.

“Cesar Chavez” is Luna’s first English-language project. The film recently won an audience award at the South by Southwest Conference in Austin, Texas, in the “Narrative Spotlight” category.

The life and works of activist Cesar Chavez were remembered both on the big screen and through the testimonies of those who knew him at the Los Angeles premiere. Cesar Chavez had its world premiere at the Berlin Film Festival in February and the film opens nationwide on March 28, three days before several states celebrate Cesar Chavez Day.

Everyone Loves Buttons® has been working with the United Farm Workers of America for 8 years.  All the proceeds from the sales of their products, including buttons, go directly to support the UFW’s organizing efforts.

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