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Category: Custom Buttons

Choosing The Best Promotional Materials For Political Campaigns

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The notion of “Hitting the campaign trail” has become infinitely more daunting as advertising techniques have transformed from the standard wooden sign held by an enthusiastic constituent to the intricacies of the digital world.

The process of launching a campaign has become increasingly daunting for campaign managers during an era in which every step in the election process is crucial to a campaign’s success.

While the campaign trail itself has developed a few additional twists and turns, the effectiveness of using buttons, magnets, and additional customized wearable promotional items hasn’t diminished. Custombuttons.com has remained an industry leader in producing memorable, eye-catching and fully customized political campaign materials for years. We have the design support, product offering and capabilities to fulfill order that you need, when you need them.

Gain insights into how to design custom magnets, buttons and more on our website or contact us today to get started creating cost-effective promotional items customized to your campaign.

Political Campaign Promotional Material

Political Campaign Buttons, Magnets & Additional Products

Our political buttons provide any campaign with a simple but effective advantage: the same button can be worn every day, while a message on a shirt or item of clothing cannot. We also offer pinhole-free buttons for instances and events in which creating a small hole in a piece of clothing isn’t ideal.

While every button and magnet is designed to meet your specific needs, we are proud to be your trusted supplier of single or bulk  custom promotional buttons, magnetic back buttons, novelty fridge button magnets, zipper pulls®, stickers / decals, lanyards and more.

Why Choose Custombuttons.com For Political Campaign Materials

At Custombuttons.com, we have established ourselves as a premium designer of political materials that are sure to make an impression. We are trusted by both independent artists and major brands nationwide for our customizable buttons, magnets, zipper pulls and more. Our unique array of benefits include:

  • Serving orders of all sizes
  • Guaranteed delivery dates
  • Easy customization options
  • Competitive prices
  • Fast-track production
  • Digital proofs for accuracy
  • New matte finishes & more

If you would like further information, please contact us or call 623-445-9975 and one of our Custom Button specialists will assist you.

Custom Buttons Manufactured From Your Designs

While political buttons and magnets are small in size, their impact can dramatically affect the awareness of your campaign. Certain details must be considered in order to ensure that our stylings match your messaging. Fonts, colors and sizes are all factors that can greatly impact the effectiveness of any political tool. While we have experience custom designing buttons, pins and other promotional products, we want to make sure that we feature your voice and narrative in every piece that we manufacture. In addition to offering a free digital proof with every order, we have a full-service graphics department that can make your vision become a reality or work with your own artwork in order to create a button or magnet that is sure to pop.

Gain an Edge With Our Value-Added Services For political Campaign Advertising

While we specialize in buttons and magnets, we are proud to be a trusted manufacturer and supplier of premium quality political promotional products for clients big and small. Additional products include:

Political Campaign Marketing Kits

A marketing kit is a convenient and cost-efficient strategy for promoting awareness, showcasing your products or services and creating a narrative or slogan that allows you to make an impression on your target audience. Marketing kits allow you to optimize your marketing efforts by creating a variety of exciting, tangible, customized products that allow you to showcase your campaign to a broader audience. These kits can include buttons, magnets, pins, and additional pamphlets about your complete list of products or services. This array of unique products can be customized to emphasize your brand messaging, differentiate you from your competition, target high-priority clients or outline your product or service.

Proposition Buttons For Ballet Initiatives

If your button and magnet needs aren’t intended to bolster or align with a political campaign or cause, Custombuttons.com has experience working with promotional products for ballot initiatives. We are a Nationally Certified Woman-Owned business that only manufactures products in America, so we know the importance of having your voice heard. Our extensive experience making promotional items, in addition to our unmatched service capabilities, will allow us to drive awareness for voting processes and additional ballot initiatives. We have made pins and promotional products for charities and causes big and small, and we are confident that we can help you achieve your promotional objectives.

Contact Us Today

Contact Us, reach us by phone at 623-445-9975 or fill out our Hassle FREE Quote form and one of our legendary customer support specialists will provide you with a free and detailed consultation to assist in exceeding your expectations.

How To Wear Your Custom Buttons and Other Backing Options

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This blog features different way your can wear your custom buttons and our other button backing options.

When you are creating or designing your custom button, most business owners don’t think about one crucial detail…how is anyone going to wear or show off their buttons? Most people choose the pin-back style buttons because that might be what they are the most familiar with. There are however, more than just that one way to wear a button or even display a button.

Benefits of Making Your Own Custom Buttons

While standard wearable buttons have been used to advertise products, brands and more for over a century, customizable buttons are back, and advertisers small and large are taking notice. Small batch custom button orders have been climbing due to a shift in popular culture and the versatility they offer independent businesses and large corporations alike. Custom Buttons offers state-of-the-art digital print press technology for brighter images with quick turnaround times so that you can market, celebrate or showcase your brands for a number of applications, such as:

  • Business Promotions
  • Political Campaigns
  • Souvenirs
  • Tradeshow Events
  • Independent Artists & More

Custom buttons remain a cost-effective method for advertising, celebrating, or just showing off. Find a solution for any occasion by visiting our product information page today.

How to Wear Custom Button Products

Whether your business marketing acumen is more geared towards button pins, button magnets, stickers or another custom tangible button promotional product, CustomButtons.com has what it takes to promote your brand or image. 

Custom Buttons can easily be fastened to:

  • Collars
  • Suit Jackets
  • Ties
  • Hats
  • Backpacks
  • Scarfs
  • Hair Ties & More!

Custom Buttons offers the opportunity to add a flare of wearable expression to any outfit. Custom Buttons provides personalized, small to large batch solutions to benefit vendors and sellers of all sizes.

Why Choose Custom Buttons?

At Custom Buttons, we have established ourselves as a premium collector for custom buttons that last a lifetime. We are trusted by both independent artists and major brands nationwide for our customizable buttons, magnets, zipper pulls and more. Our unique array of benefits include:

  • Serving Orders of All Sizes
  • Guaranteed Delivery Dates
  • Competitive Prices
  • New Matte Finishes & More

If you would like further information, please Contact Us or call 623-445-9975 and one of our Custom Button specialists will assist you.

Custom Button Styles

Our Traditional Pin Back Buttons can be fastened to shirts, hats, backpacks and most common wearable fabrics.

Clothing Magnets and Bulldog Clips function in a similar method to our Traditional Pin Back Buttons but use a clip instead of creating a pin hole for ID,s Labels and more.

Zipper Pulls attach to the zipper component of backpacks and suitcases and are a great way to promote brand awareness for sports organizations, schools and more.

Mirror Backs and Bottle Openers provide you with the ability to promote your brand or celebrate special occasions through our functional novelty items.

Learn more about our unique product offering by reading our product descriptions by following the links or reading the product descriptions below.

Traditional Pin-Back Button

The standard backing choice is the pin-back button style, which allows you to wear your custom buttons with the clip of a jewelers pin.

A pin-back button can simply be fastened to a shirt, hat, or bag using the jeweler’s safety pin mechanism. Cool fact, the first design for a pin-back button was patented in 1896. Modern buttons are modeled after that patent in very much the same way! Patent holders, Whitehead and Hoag said, “My present invention has reference to improvements in badges for use as lapel pins or buttons, or other like uses, and has for its primary object to provide…a novel means for connecting the ornamental shell or button to the bar or pin for securing the badge to the lapel of the coat.”

While pin-back buttons may not seem like much of an invention, in 1896, zippers hadn’t even been invented! Early campaign buttons had to be sewn onto the lapel or worn as a pendant. So the pin-back button was quite the revolutionary product.

Today, the pin-back buttons is the most cost effective option for those who are on a budget. From sizes starting at 7/8” all the way to 6” with rectangles, squares, and ovals in between, there is a button size and shape for every need! To order standard pin-back buttons, click here!

Clothing Magnet

If you’d rather your buttons not poke holes in your clothes, the bar magnet is a great choice! This small, powerful magnet is a fantastic backing option for larger buttons that might stretch clothes if they were attached with a pin. This back is also a great option for places that want to reuse their custom buttons amongst employees, or have a lot of buttons to choose from.

For instance, a fast food restaurant might order their custom buttons with a bar magnet, and just keep them all in a drawer in the main office. Employees can easily swap out the buttons each shift without poking dozens of holes in their uniforms. Our clothing magnets come in two different sizes, a small round magnet and a bar magnet.

Depending on the size of the buttons that you order is what size clothing magnet will be used for your order. Both are powerful magnets and even stick to magnetic or metal surfaces like refrigerators! To order clothing magnets, click here!

Bulldog Clips

Bulldog clip backs look a lot like badge clips. The bulldog clip is attached to the back of the button and can easily be clipped onto a lapel or pocket so you don’t have to push a pin through your shirt. Bulldog clips are also great for attaching ID tags to lanyards. To order bulldog clips, click here!

When choosing how your employees or customers are going to wear your buttons you have to figure out how they will be wearing them. If they will constantly be removing and putting the button back on, a bar magnet or bulldog clip fastener is probably a better choice because those won’t poke holes in their clothes. However the downside to those types of backings is, they can be a little more expensive, so if you are designing your custom buttons on a budget the traditional pin-back button style might be a better choice.

Other Backing Options

Other than the standard pin-back buttons, clothing magnets, and bulldog clip backing options, we also have Zipper Pulls®, Fridge Magnets, Bottle Openers, and Mirror Backs. These backing types have some limited size options due to how they are made.

Zipper Pulls®

Zipper Pulls® are a 1” or 1.25” button that has a backing that allows it to be clipped to a zipper. They are an advertising tool for a variety of industries including sports teams, ski resorts, schools, trade shows, and more! They are a great way to show off your brand or create awareness. To order Zipper Pulls®, click here!

Fridge Magnets

Fridge magnets are a way to show off your custom button designs on the refrigerator or a metal surface. The custom button magnets are made using the same production process, however the backing type parts are different. Fridge magnets use a flat back metal part or an unpinned back (depending on the size of the magnet button). This type of magnet is stronger and longer lasting than the flexible fridge magnets you would normally see. To order fridge magnets, click here!

Bottle Openers

Bottle Openers come in one size currently, the 2.25” round. The backing is a black polypropylene plastic with a metal bottle opener. It also has a magnet to either hang your bottle opener up while it’s not in use or catch the bottle cap when opening the bottle! Bottle openers are great for breweries, gifts, or even advertisements for beverage companies! To place an order for bottle openers, click here!

Mirror Backs

Mirror Backs, like the bottle openers, come in one size the 2.25” round. They have a mirror on the back and your custom design on the front! They are great for people on the go.  It is compact enough to carry it in your purse or your makeup bag. So, you will never be without a mirror again. You can order mirror backs here!

Whether you, or your customers are planning on wearing your custom buttons or displaying your custom buttons with one of our other backing types, we are here to help! We can be reached by phone (623-445-9975) or by email (sales@custombuttons.com) or even by chat on our website Monday – Friday, 8 AM – 5PM Arizona Time. Our team of button specialists can help you with quoting your project and determining the best options for you.

We are prepared to help every step of the way! As our Founder and President, Maura Statman, likes to say, “We’re in this business because Everyone Loves Buttons®!”

Contact Custom Buttons Today

Custom Buttons has experience working with vendors from a variety of industries. Get in touch with our sales team online or call us at 623-445-9975 and let us bring your design to life.

How much does it cost to make custom buttons?

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Custom Buttons are an inexpensive investment to get your message out or promote a product, cause or business.

Employees who wear promotional button pins to advertise a product or promotion really do increase retail store sales so the answer is a resounding YES!. Back to the question of how much it costs to have custom buttons made. Ordering just one pin-back button can be $4.99 whereas ordering 25,000 custom buttons come in as little as $0.16 each, making pin-back buttons one of the most cost-effective choices for getting your message across. This type of advertisement typically costs pennies and compared to other marketing costs is also very effective it’s what we call the “Silent Salesperson”.

Can wearing a button pin increase awareness and sales?

What choices do you have if you don’t want a pin & how much do these options cost?

Choice #1 Custom Button Pins

Why custom button pins? Custom Buttons have been around since the 1800’s and are still universally accepted today as a major form of advertising, expression, pride. In addition they are very collectable. We know that your custom button pins will look smashingly good anytime and for any purpose. They will look even better on the folks who are going to “Pin One On”.  Ordering buttons can range from $4.99 for one button to $0.16 for 10’s of thousands of buttons.  We have even manufactured over 1 million button pins for the US Government, so yes we can do large orders. To get a quote for large quantity pricing and production time  – click here.

Choice #2 Wearable Clothing Buttons

Custom Button pins are an inexpensive investment but some people don’t want holes in their dress shirts but still want to get the message across. How do they do it? We sell a lot of ultra premium wearable clothing magnets for those who want no holes. Ordering as few as 1 custom wearable magnetic button can be as low as $4.99 each whereas 5,000 custom wearable magnetic buttons would be as little as $0.61 each. 

For the people who love buttons but don’t want to deal with a steel pin poking a hole in their shirt, custom wearable clothing magnetic buttons are the solution! These magnets are awesome and offer the same great quality and reliability our pin back buttons offer with a magnetic backing. Our magnets are extremely strong and will hold to any shirt, lapel or jacket. We simply replace the pin on a standard pin-back button with a strong, wearable clothing magnet.

Clothing Magnetic Buttons Create No Holes

Clothing magnets are the ultra-premium choice for buttons that stick when you want but leave no trace when you remove them.  Our wearable clothing magnetic buttons are the most durable wearable magnet buttons in the industry.  As always, we feature fast turnaround times with Fast-Track production available.  Our clothing magnetic buttons feature a durable glossy and weather-resistant finish, an ultra strong magnetic backing and the industry’s best print quality.  We print on brilliant white paper which provides outstanding color brightness that pops.

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Ways To Use Buttons In The Fall

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A button with a animated truck and pumpkins in the back. One the tailgate the phrase "Happy Fall Y'all" is shown.

As summer starts to come to an end this year, let’s talk about ways to use buttons in the fall. Many events happen in this season such as; school back in session, Halloween, Thanksgiving, and so much more. 

School Back in Session

With fall that means it’s time to get back to school. In the classroom, you can use buttons for celebrating the students on their achievements and birthdays. For younger kids, achievements could look like moving up to a higher reading level or doing good on their math tables. It’s good to acknowledge improvement for the younger age group to help encourage them to keep up the good work they’re doing.

When it comes to birthdays, it can be fun to having something special for the kid that day. An idea on how to use buttons for birthdays could be getting a button that says “It’s My Birthday” and leave a space at the bottom open to use a dry erase marker to write in the name of the birthday kid. To learn more about how you can use buttons in a school setting click HERE to read one of our previous blog posts. 

Halloween 

Halloween season comes with lots of fun activities that you can do and fun ways to use buttons in the fall. Some of those activities include; Halloween fairs, pumpkin patches, corn mazes, hayrides, and of course the main event Halloween. All of these events would be made even better with buttons or button packs. Buttons can help with advertising to the public about your pumpkin patch or corn maze. Buttons can be handed out to visitors to help spread the word. Selling them at the pay stand to enter the event can help with gaining profit for your maze or patch the next year. At Halloween fairs, buttons can be used as name tags for the workers, or decorate their uniform to get more into the Halloween spirit. 

Thanksgiving

For many, this holiday is used to remember to be thankful for what you have. Some spend time helping at food banks and other places to donate their time and hard work to help others. Buttons can be used to help identify the volunteers or even a way to raise money. The volunteers could go around to friends and family selling buttons to help raise money for supplies the food banks and shelters need. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

School is Back: Using Buttons For School

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Summer is sadly coming to an end, but this means it’s time to start thinking about the up and coming school year. Elementary, middle, high school, and college will be in the full swing of things this year after being away from fully in-person school for so long. Now is the perfect time to get custom-made buttons for school. 

A dark blue button that says "Educating is my superpower"

Schools can have many uses for customized buttons, they can be used for fundraisers, spirit gear, name tags, keepsakes, and so much more. There are many fun events in the school year with that comes many opportunities to create some awesome customized buttons!

Buttons for School Clubs

When school starts back up there are normally club fairs where all the clubs set up a booth and try to get people to join. Buttons are perfect for events like this. When someone signs up for the club they get a button to put on their backpack or person. It’s a fun way to show off what club you are a part of and the club could get more recognition around the school. 

Buttons aren’t always small, they can come in a size that is perfect for tabling. A 6-inch button with an easel backing can get involved when at club fairs. Using the 6-inch button for tabling at a school fair makes the information that will be on the button to be more readable. Also using a button will make your table stand out for having a unique way of displaying information. 

Clubs could also use buttons for fundraisers. If a club is wanting to take a trip they’ll have to come up with the funds to do so. Selling button pins to the rest of the students is an easy way to come up with the money they need. 

Getting the Students Involved

Clempson paw print logo with text saying "Class of 2024"

Buttons are a good way to get the students involved as well. Having a design contest among students, where they submit designs and their peers vote on their favorites, is one way to them involved at the school. Whichever design wins can go on buttons, or multiple designs could win. Having an event that encourages students to be creative is a way to keep them interested.

Sports Team Buttons

Sports can be an exciting event for schools. Many school sports teams do fundraisers to raise the money they need for extra costs. Something they could do is sell buttons to families and fans, not only will this raise money but it will also be fun for the fans. For parents, it’s fun to get a button with their child’s face on it to wear to their games and show their support.

With sports, you can use buttons for many different things such as rival school games, championships, team accomplishments, and more! Buttons will help promote team pride whether it be for middle school, high school, or college level. These buttons can also be a good keepsake, to look back on and remember the fun and greatness of this time in the player’s life.

Buttons for School Graduation

Graduation is a big deal for any grade especially high school and college graduation. What better way to commemorate this accomplishment than with a button or magnet. You could put your student’s senior pictures on the button and wear them with pride as you support your student getting their diploma. Schools can also get involved in this by creating special buttons for that year’s graduating class. 

Class reunions allow old classmates to reunite and catch up on what is happening in life after graduating. Creating a special alumni button to commemorate the event that can be sold or given out is a good keepsake for those attending.  

Graduation announcements for high school and college are usually sent out to friends and family before the ceremony. Instead of sending printed graduation pictures, you could send magnets with the graduate’s senior pictures on them. This is unique and creates more of a purpose for the pictures you are sending out. 

A purple button with text saying "My kid is a legacy HSU Alumni & Parent"

Orientation/ Welcome Week

High school and colleges will often have a few days that are focused on welcoming the new students and get the returning ones back into school. There are normally lots of fun activities or even free give-aways for the students to get some spirit gear. Something that can be included in this giveaway is custom-made buttons that represent the school. These buttons can be used throughout the years attending the school and even after. 

Another way to use buttons during your school’s orientation or welcome week is with name tags. During this time of the year, the students are meeting so many new people. With meeting all the new people it can be difficult to remember everyone’s name. Having name tags is an easy way for at least the leaders and staff at the orientation groups to be recognized and remembered.

Spirit Gear

a button with a school crest and the school name with dad

School pride is something that makes school fun. Pep rallies, being in the student stands at a sporting game, and homecoming events are all fun things that students get involved in. For many students having cool spirit gear elevates the fun they have. Creating buttons for school after so much time of not being able to fully experience school would be a good thing. Buttons are fun and can be pinned on many different places such as backpacks, shirts, hats, lanyards, stick it to lockers, and more. 

Parents also love spirit gear, as many enjoy supporting and trying to be a part of what their child is doing and where they are going to school. Making a spirit gear line targeted to the parents would help keep the parent interest and have more people wearing the products that the schools design. 

We have a wide variety of button sizes to offer those who are interested in making buttons for an event. For those interested in creating their own buttons for a school event, our website has more information on the creation and ordering process. We also have examples of buttons that schools have used in the past available located on our website. Click HERE to see them. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Using Buttons At A Trade Show

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A graphic of people going up to a booth at a trade show.

Trade shows have been around for quite some time. This past year we have seen many changes in how things are done in the trade show world, but they’re finally getting back to normal. Trade shows are good for sharing your companies products to the market that would be interesting in buying them. With this event being back to in-person using your promotional products it much simpler again. When you are picking your promotional products it’s good to think of them as an investment. Giving out something small and easy like a button can help attract customers to come back and buy what are you selling. Using buttons at a trade show helps with getting your name out to the public and leaving them with something helps them remember you. 

Handing Out Buttons

80% of attendees believe audience engagement and free samples significantly help define their purchasing decision. This statement is good to keep in mind when preparing for a trade show. It’s safe to say that the majority of people enjoy getting free things, no matter what it is. When using buttons at trade shows, they are the perfect size to not overwhelm the recipients of the buttons. Part of the trade show culture is walking around all day to see the booths each person wants to see. If your promotional item is too big it can become annoying for the people to carry around all day. If the promotional product is too small then it could get lost in the pile of other promotional items from the other vendors. 

Different Button Tactics

A tactic to compete with the other vendor’s promotional items is to make your standout as much as possible. Buttons have a space big enough to create a design or logo that will catch a person’s eye. Adding a little flair to your promotional product could do good things for your company when trying to get customers to remember you. 

Now that we have moved back to in-person, it is important to make those face-to-face interactions count. A friendly smile, a good conversation starter, and being interactive with the audience are all good things to keep in mind when working a booth at a trade show. Besides using buttons as a promotional product to hand out, you can all have the members of the booth wear buttons. This can act as an eye-catcher and a conversation starter. “Ask me about” buttons are a great tactic to get someone walking by to talk to you. This type of button makes a person curious and want to learn more about what is said on the button. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

The New Trade Shows: Using Buttons At A Hybrid Trade Show

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A graphic of someone working a booth at a trade show with a small crowd around them.

Trade shows have been around for quite some time. This past year, we have seen many changes in how things are done, including trade shows. Virtual events have become the new in-person. As we work towards getting back to normal life, hybrid events have started becoming more popular as well. With hybrid events, there are many positives that can come out of them. Using buttons at a hybrid trade show is helpful in getting and keeping visitors’ attention to your booth. For those visiting your booth online, it can be a little more tricky

Reaching A Large Audience

When trade shows were all in-person, there would be an issue with the number of people that would be able to attend. If it was necessary for an attendee to travel to the event, that can be very time-consuming. Some people don’t have the time to travel to all the trade shows. With hybrid shows, this gives those unable to make it in-person a chance to still attend the event from wherever they are located. 

Buttons are a product that can help you reach that large audience you would be dealing with. Handing out buttons with your product or a specific design on them will help pull people into your booth. They also can continue pulling people in after sending the online attendees their very own button. The button is also a low-cost promotional product, handing them out to a large group of people won’t put a big dent in your pockets. 

Crowd Control

Even though more events are starting back up again, not everyone is comfortable being around big groups of people quite yet. Having the hybrid option allows a sense of control in that area. Being able to split up a group of people as big as the group that would normally attend a trade show makes the event easier to handle for those running it and would create ease for those uncomfortable.

Creating buttons to display to those coming to your booth that you have been vaccinated or are still trying to social distance is a good use for them. Keeping the audience up to date on how you and your other booth members are handling this situation. Buttons are something that is easy but can have a big impact in this way

Promotional Products

Promotional products are big in the world of trade shows. Every booth you would go to has some kind of product with the company name. Having a smaller in-person crowd can help ensure that everyone who comes to your booth or walks by gets one. Buttons stand out more than a pen and have the capability of being bigger and easier to read.

Using buttons at a hybrid trade show can work for both the in-person and online crowd. For those attending the event online, they too can get a button. Collecting a mailing list of the attendees and sending them your button can help continue the interaction after the trade show to remind the visitor of your business or products. 

Face To Face Interaction

With a hybrid event, you are still getting some face-to-face interaction with those attending in person. This type of interaction is more impactful than over a screen. Even though you still will be having guests attend via computer, the small group of individuals that choose to attend will be able to make those connections again.

It’s easier to have a conversation in person about something you are trying to sell to others. A hybrid event takes some of the pressure of getting your product across to people by being able to show them the product in real life. With that being said it is still important to devise a plan on including the online group and make their experience as similar to the in-person group as possible.

With hybrid events on the rise, it’s important to have your game plan figured out. Knowing who will be monitoring the online group of people and who will be speaking with those who are in-person. It is also important to plan out how the people attending online will be able to receive their promotional button. Keeping both crowds engaged and interested can be done by using buttons at a hybrid trade show. To learn more about using buttons in an event setting click HERE for our “Event Marketing Tips for Success” Blog post. 

Connect with us:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Tips for Making Catchy Marketing Buttons

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Just do it. I’m lovin’ it. Are you in good hands? It’s probably safe to assume that you immediately recognize these slogans and the companies they belong to. That’s the power of a great slogan–it instantly reminds customers of your company and your brand promise. Buttons are known as walking billboards, and using catchy marketing buttons in your next campaign can help quickly expand your brand awareness. But how do you come up with a catchy slogan? And will it stick in the minds of your audience?

Buttons showing branding and slogan examples.

Here are four slogan making tips for catchy marketing buttons:

1. Keep it Short and Sweet

The shorter the slogan, the easier it is to remember. “Got milk?” is only two words long but is arguably one of the most successful advertising campaigns. Using fewer words helps your audience quickly recall your brand and products.

Shorter slogans are also better for making buttons, as it gives more flexibility when designing, and lets you make your text larger within your layout. It is also much easier to make a bolder design that will truly stand out from the crowd with less text.

Need tips for designing your buttons? Check out our previous blog post for some helpful advice!

2. Focus on the Long-haul

It can be tempting to use a slogan that plays on popular culture or a trending meme to quickly get attention for your brand. While this could be a good strategy in the short-term, you should also be careful as this can make your slogan feel dated and out-of-touch fairly quickly.

Focusing on a more timeless approach to your messaging will ensure your brand’s slogan still feels fresh and catchy, year after year. When using buttons in your marketing campaigns, this also provides the opportunity to use your buttons over a longer period of time while remaining relevant.

3. What Makes Your Brand Special?

Your slogan’s job is to encapsulate your entire brand in one sentence or less. So what makes you stand out from the rest? Answering this question can help lead to your own catchy slogan, while staying true to your brand.

Keep in mind, creating a feeling or evoking emotions can help your audience connect with you, and will make others curious about your brand. This question can also work to inspire your next marketing campaign, where using buttons can help you express what makes you unique to your audience quickly and effectively.

4. Use a Unique Slogan for Catchy Marketing Buttons

It might be tempting to try and play off the popularity of another brand, but if you really want to stand out you must have a unique slogan. If your tagline is very similar to another company, especially a bigger brand, people are going to confuse you with the larger brand. Make sure to always check that your slogan is not being used by another company.

This might seem like more work for planning out your marketing, but it will pay off over time. Using a unique slogan means you are staying true to your brand, which your customers will notice and appreciate.

Connect With Us on Social Media:

Twitter: @LuvMyButtons

Facebook: Everyone Loves Buttons

Instagram: Everyone Loves Buttons

Five Reasons Why Custom Button’s Button Pins Make Great Marketing Tools

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Button pins are perfect for give-a-ways, advertising (for employees to wear), fundraising, or purchasing for resale for a profit in today’s retail environment by having us pin your buttons to a customized Button Card (custom pack) or as a front counter Button Box (impulse sales).

They are everywhere, just look around, and just as fashionable and popular today as they were in simpler times past. Buttons have NEVER gone out of style and will endure well into the future as long as there is something to say and a place to pin them on you can’t go wrong purchasing and wearing a button to get your message out.

1. Button Pins Travel Like the Internet: Fast!

They are the perfect size to Express Yourself. Companies love to use custom button pins for marketing their brand because they are “silent salesman” for employees and mini billboards being paraded through town by satisfied customers. And, people take them wherever they go on their backpacks, jackets, hats and more! What’s a better consumer endorsement than seeing your brand on others?

2. Button Pins are Super Affordable and Effective

Businesses big and small love to purchase them because they are inexpensive and are very effective at catching customers’ attention.

In fact, the more you purchase the more money you save. They are also popular with politicians because they can be handed out by the hundreds at rallies while staying in budget, or by organizations fighting for a cause using them as a fundraising option. An economical choice that produces great results time and time again!

3. Custom Button Pins are Fantastic Emotional Triggers

All those great memories of days gone by… Go through a keepsake box from high school or college and you will likely find a stack of tin pins.

They take us back to a simpler place in time, holding the memories of our first rock concert, campaign election or favorite brand growing up. These days buttons can be custom printed to commemorate a birth, anniversary or class reunion. They have crossed over many genres, and still continue to evolve.

4. Buttons are Timeless

If you’ve ever had the pleasure of going to an antique show or state fair, you probably stumbled across some from years past.

Collectors love to assemble a collection of buttons used in promoting products like cigarettes, cereals and gum. Today’s businesses still see the value in advertising their products with them because they are in such high demand as collectors items. The more original and unique the artwork and catchphrase, the better the chances your tin pins are going to become a timeless piece of advertising history.

5. Buttons are Just plain FUN!

Let’s not beat around the bush, button pins have had such a long life because they are fun for young and old alike.

Whether you are advertising a fast-food chain, fundraising for a worthy cause, an event at your school or university, political candidate, birthday party or just trying to express yourself, and they are sure to make us smile. What better way to advertise a product than with a piece of history that has captivated people for centuries and will continue to do so for centuries to come.

Your Trusted Custom Button Pin Supplier

We have the sizes and shapes that will generate the most return on investment and get noticed, as well as the quality, value, and service you are looking for.

With a low up-front cost, our button pins are a great choice to help advertise, raise funds, or retail and generate a generous profit for you individually, your organization, or your company. Give us a call today at (623) 445-9975 to discuss the many product and custom packaging options available to you.

The Most Famous Political Campaign Button

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Some people collect stamps or coins, while others invest in baseball cards or Barbie® dolls. But there is also a whole world of collectors whose item of choice is the political campaign button. One appraiser said that political buttons are like a “microcosm of political history for the 20th century”, with many treating them with the same reverence given to the first American flags, the Declaration of Independence, and other artifacts from America’s past. It does not matter if you are a Democrat, Republican, or Independent, campaign buttons are invaluable pieces of American history.

Early Political Campaign Buttons

George Washington wore the first political button, a clothing button made of brass, in 1789 at his first Presidential inauguration with the phrase “G.W.-Long Live the President.” The slogan was based off the British’s Long Live the King cry. An original George Washington cloth button could now easily be worth tens of thousands of dollars.

In 1860, Abraham Lincoln and Hannibal Hamlin ran for the Presidency. Many believe that Lincoln was the first president to use buttons as a true campaign tool. Political button pins during this era started to feature daguerreotypes of the candidates and is the first time portraits ever appeared on campaign buttons. One of these buttons, in perfect condition, would be worth over $1000 to most modern collectors.

Photo of Abraham Lincoln political button
Photo: Library of Congress

The first mass production of metal buttons, the design we are familiar with today for most campaigns, happened during the 1896 William McKinley campaign for president. These campaign buttons were “celluloid” buttons, with one side of a metal disk covered with paper containing the printed message, and protected by a layer of clear plastic.  It’s ironic that campaign button pins haven’t changed much over the years; political buttons are still produced with a metal casing, covered with paper and protected by clear plastic we call mylar. The only difference is that we now have a jewelers safety pin attached to the button back.

One of the most famous uses of campaign buttons occurred during the 1940 U.S. presidential election, when Wendell Willkie’s campaign produced millions of buttons in response to news stories about President Franklin D. Roosevelt. It reads: “That’s right Franklin, Spinach is Spinach”. According to NPR, this button can be traced back to a New Yorker cartoon, where a mother and daughter are sitting around a dinner table. The mother says “It’s broccoli, dear”, while the daughter pushes away the plate and responds, “I say it’s spinach and I say the hell with it.” This is to suggest Willkie’s nature it to “tell it like it is”, while Roosevelt is guilty of spinning the truth.

Political Campaign Button Prices

Aside from the Washington button, the price of past campaign buttons doesn’t always rise in relation to its age. Some of the most popular buttons have sentimental value attached to them, such as buttons created for the Kennedy Presidential campaign. “A Kennedy-Humphrey button can be worth $300-$500. This outranks even Lincoln, Roosevelt and Huey Long memorabilia,” said collectibles writer Joyce Worley. Obviously the more obscure buttons, such as those with spelling errors, are considered more collectible simply because they are harder to come by.

“Since the turn of the century, the political button has just dominated the political advertising, until television came in. Now it’s a dying art.” Political campaign button collectors are hoping to preserve the art and the history that is inherently a part of those buttons for generations to come. Whether it’s for President, Governor, Mayor or local election campaign, button pins will stand the test of time.  

Showing support (or disdain) for presidential candidates through button pins is a practice nearly as old as the office of the 1st U.S. President George Washington, and over time it has evolved with the changing political landscape we are living in today.  Campaign Button Pin history may be hundreds of years old, but still remain wearable signs of the times.  Even today’s COVID-19 themed campaign buttons will become part of a collection one day.

Button pins are now making a comeback as they can be seen from a safe 6 foot distance and can be customized to your needs. Who knows, the buttons we make for you might become collectable 100 years from now!

Questions?

If you have any questions about your custom button order or the ordering process, you can always give us a call at 623-445-9975, or send us an email at sales@custombuttons.com. You can also reach us through the chat feature on our website during business hours (8am-5pm Arizona Time). We are here to help in every step of your button ordering process, from beginning your order to shipping your buttons for delivery.

As always, we are in this business because Everyone Loves Buttons®!

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