Promotional products can vary from custom t-shirts, pens and mugs, to bumper stickers, lanyards, and (of course) custom buttons. According to a report done by the Promotional Products Association, 71% of an audience reported having received a promotional product in the last 12 months. And 52% of respondents did business with the advertiser after receiving that promotional product. Clearly, promotional products can have a major impact on your business! Promotional products, like custom buttons, are a great way to connect your brand with your target audience and promote your business.
Custom buttons make a great marketing tool.
Buttons are also known as “walking billboards” because once they are pinned to shirt label or bag they can travel anywhere! A colorful button design with catchy slogan is a great way to capture people’s attention and spread awareness about your brand. If your business relies heavily on local foot traffic to keep your doors open, handing out buttons to your customers can help create some buzz within your community and drive new patrons to your store. The more buttons you have out in the community the more times a new customer might see it, helping reinforce your brand name in their memory.
Custom buttons are also great as a marketing tool because they can be very cost-effective (usually the more you buy the cheaper each individual button becomes) and last much longer than paper handouts or signs you may hang up around town. Buttons you don’t hand out right away can be stored and saved for another day.
Custom buttons are great handouts at events/tradeshows.
If you have a booth at a tradeshow you are probably just one booth among thousands! Custom buttons are a great handout at tradeshows because as attendees move around the tradeshow floor your company is being advertised where ever they go! People might seek your booth out specifically simply because they too want a button! For instance, at the Detroit Auto Show a few years ago, Everyone Loves Buttons® helped organize a custom button printing booth, where show attendees could design their own buttons. Once a few attendees printed their custom buttons and went back on the floor other guests began asking where they too could get a button and the button craze was off!
And unlike the hundreds of flyers conference attendees might receive, a button can be easily pinned to their jacket or conference lanyard and survive even the most intense tradeshow. Since you can pin that button to the conference lanyard attendees might wear your button for the whole tradeshow!
Multiple custom button designs help promote different specials without breaking the budget.
Who says you are only allowed to have one button design? If you have multiple sales/specials you want to promote why not create several different button designs that you can rotate? For instance, a restaurant might have one button promoting a seasonal drink special, while another button advertises “Kid’s Night” menu deals, and a third button design could be all about hosting parties within the restaurant. You can have your employees rotate which buttons they wear depending on what special you really want to promote heavily.